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Knight Costume Kids

Fail

Shoppers spend only $31K a year here, so Knight Costume Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£31K/yr139K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
43%top-5 click share · 14 brands · 40 sellers

Flapen Score

Knight Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Knight Costume Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knight Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knight Costume Kids 139K times last year and spent an estimated £31K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
1.3%
Market size, estimated
£31Ka year
Top search term
knight costume kids71K searches a year

02 · Price

A sale here is worth £17.55.

Listings sell for £17.55 on average, from £9.57 to £41.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.55 that is £0 to £2K a year per listing.

Average price
£17.55inside the $15 to $100 sweet spot
Price range
£9.57–£41.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,312 within Fancy Dress. It carries 398 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
87%
Out of stock, average day
10.2%
Average rank
#1,312in Fancy Dress
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Knight Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

40

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

16%

  • Wicked Costumes45%
  • Rubies11%
  • Morph9%
  • Spooktacular Creations7%
  • Generic7%
  • Smiffys5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Knight Costume Kids search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Knight Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knight costume kids71K/yr
  • knight costume51K/yr
  • kids knight costume17K/yr

Reviews and returns

What reviews say buyers love and hate about Knight Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+1.48

the helmet seems very small

the bottoms were not the same size

The 8-10 would have ever been too big

Advertised Vs Actual Product25%−0.30

Doesnt include sword and shield which isnt immediately clear from the photos / description

Misleading

Misleading picture

Durability7%−0.10

fell apart within a few hours

Quality-Overall7%+1.53

rubbish

Value For Money4%+0.13

Bit disappointed for the price

Love

Quality-Overall29%+1.53

Good quality, sizing is true to size

Good quality costume

Excellent Quality

Size-Overall18%+1.48

Perfect fit

Good quality, sizing is true to size

the 5-7 fit him perfect

Value For Money14%+0.13

Great Value

Good value

Is worth the money

Advertised Vs Actual Product10%−0.30

as the picture

Just as needed

it looks exactly like the pictures

Fun/Entertainment Experience8%+0.25

Fun for kids

Fun outfit

Return

3.1% Return rate 83% Fixable by listing

Size-Overall78%████▇█

the helmet seems very small

the bottoms were not the same size

The 8-10 would have ever been too big

Quality-Overall9%▇▇█▂█▆

rubbish

Advertised Vs Actual Product2%▁▁▄▇█▁

Doesnt include sword and shield which isnt immediately clear from the photos / description

Misleading

Misleading picture

Material Quality2%▁█▅▁▄▄

a bit plastic

Stitch/Finish/Polish2%▁▄▆▅▁█

FAQ

Common Knight Costume Kids questions

Answered from the same tracked data.