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Kite

Pass

Kite scores 67 out of 100, a Pass. Shoppers spend $313K a year here, search demand grew +59.1% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 44
Market size
£313K/yr592K searches / yr
90-day growth
+59.1%search demand this quarter
Competition
41%top-5 click share · 22 brands · 28 sellers

Flapen Score

Kite against its category

The dotted line is the Toys & Games average. Past it, Kite is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kite 592K times last year and spent an estimated £313K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
+59.1%
Conversion, latest week
4.3%
Market size, estimated
£313Ka year
Peak month
August5.2× the quietest month
Top search term
kite243K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £5.80 to £24.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.19 that is £6K to £9K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£5.80–£24.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #31 within Sports Toys & Outdoor. It carries 814 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#31in Sports Toys & Outdoor
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

41%

Top 20: 75%

Open market

26%

  • HONBO31%
  • JOYIN17%
  • Nazano8%
  • Larilook6%
  • TSHAOUN6%
  • AESTEMON4%

Demand

Kite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Kite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kite243K/yr
  • kites for kids ages 4-8 easy to fly82K/yr
  • kites55K/yr
  • kites for adults53K/yr
  • stunt kite36K/yr
  • kites for children25K/yr
  • kids kite23K/yr
  • kite for kids13K/yr
  • childrens kites9K/yr
  • stunt kite for adults9K/yr

Reviews and returns

What reviews say buyers love and hate about Kite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.12

Trash

Rubbish quality

Poor quality

Durability13%−0.10

Did break after a few uses

broke on first attempt to use

broke within half an hour

Strap/String Quality7%−0.08

The clasp to attach the string looks a little flimsy

the string snapped within 2 minutes of use

Bad quality string

Size-Overall7%+0.60

It is simply too long

Bigger that expected

Packs up small

Functionality-Overall7%−0.08

it doesnt fly that well

As highlighted by other customers this product doesn't work properly

Doesn't work in the wind of all things, it'll just nose dive and twist around, save your money

Love

Fun/Entertainment Experience18%+1.18

Good fun for all the family

Good fun

Fun for the kids

Value For Money15%+1.10

Good value

Good value for money

Worth it

Quality-Overall11%−0.12

Build quality is impressive

Good quality

The quality of the kite is very good

Ease Of Use11%+0.51

Easy to use

easy to manage

so easy to get going

Color6%+0.45

The colours are really bright

Very colourful

colours are vibrant

Return

0.7% Return rate 15% Fixable by listing

Functionality-Overall16%▁▆▅▅█▄

it doesnt fly that well

As highlighted by other customers this product doesn't work properly

Doesn't work in the wind of all things, it'll just nose dive and twist around, save your money

Quality-Overall16%▁▇█▅▅█

Trash

Rubbish quality

Poor quality

Defective Material/Parts13%▁▁▄▇▇█
Assembly/Installation10%▁▇▇█▄▃

do need a little bit of assembly before use

Terrible instructions, we were unable to assemble it

Lousy instructions for assembly and missing parts

Durability8%▁█▄█▁▅

Did break after a few uses

broke on first attempt to use

broke within half an hour

FAQ

Common Kite questions

Answered from the same tracked data.