kite
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+59.1%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good814.49avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good£313K£313K/yr · 592K searches
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Price range
Good£5.80–£24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kite is a £313K/yr Amazon United Kingdom market (592K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kite market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £244K–£305K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 3.2%
- Avg brand age
- 38 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
28
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
41%
Top 20: 75%
Open market
26%
- HONBO31%
- JOYIN17%
- Nazano8%
- Larilook6%
- TSHAOUN6%
- AESTEMON4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
Top kite search terms
- kite243K/yr
- kites for kids ages 4-8 easy to fly82K/yr
- kites55K/yr
- kites for adults53K/yr
- stunt kite36K/yr
- kites for children25K/yr
- kids kite23K/yr
- kite for kids13K/yr
- childrens kites9K/yr
- stunt kite for adults9K/yr
Top kite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOYIN 2 Packs Large Delta Kites - Green and Multicolor Easy to Fly for Kids and Adults With 262.5 ft String - Beach Kite for Outdoor Games Activities and Beach Toys
JOYIN£13.504.4★1,026 rev
Large Delta Kites 54x31 For Kids and Adults For Beach Trip Outdoor games Perfect for Beginners String Line Included Toys Easy To Fly Kites with Colorful Colors Tail
HONBO£13.084.5★3,310 rev
3 Pack Kite - Colorful kites for Kids Ages 4-8 Easy to Fly
Nazano£16.854.5★629 rev
Huge Rainbow Soft Octopus Kite for Kids and Audlts- Large Kite with Long Tail and 200ft line-Easy to Fly kites for chlidren under 10
HONBO£11.284.6★1,102 rev
AESTEMON Rainbow Eddy Diamond Kite for Kids & Adults Easy to Fly Outdoor Beach Toys & Games for Beginners
AESTEMON£9.974.1★80 rev
Newest
by launch date
Larilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Red-O)
Larilook£11.22116 rev
HONBO Dragon Kites for Adults - Easy to Fly Large Kites for Kids ages4-12 Beginner Kite with 200ft String & Storage Bag
HONBO£12.513,310 rev
Aomig Stunt Kite for Kids and Adults 65 x 75 cm Rainbow Easy to Fly Diamond Shape for Beginners with 80 m Rope 150 m Tail Rainbow Monofilament for Outdoor Activities
Aomig£7.7377 rev
SYNCFUN Large Delta Kite Gradient For Kids and Adults Easy To Fly Kids Kites Ages 4-8 Large Delta Beach Kite with 328 ft String & Flying Toys for Outdoor Activities & Family Trip
SYNCFUN£7.4553 rev
Larilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Orange)
Larilook£10.14116 rev
Trending
90-day click momentumJOYIN 2 Packs Large Delta Kites - Green and Multicolor Easy to Fly for Kids and Adults With 262.5 ft String - Beach Kite for Outdoor Games Activities and Beach Toys
JOYIN£13.504.4★
SYNCFUN Large Delta Kite Gradient For Kids and Adults Easy To Fly Kids Kites Ages 4-8 Large Delta Beach Kite with 328 ft String & Flying Toys for Outdoor Activities & Family Trip
SYNCFUN£7.454.1★
Larilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Red-O)
Larilook£11.224.6★
HONBO Dragon Kites for Adults - Easy to Fly Large Kites for Kids ages4-12 Beginner Kite with 200ft String & Storage Bag
HONBO£12.514.5★
JOYIN 43.3 Giant Unicorn Kite Easy to Fly for Kids and Adults with 262.5 ft Kite String Large Beach Toy for Outdoor Games and Activities
JOYIN£10.624.3★
What buyers say about kite
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun for all the family”
“Good value”
“Build quality is impressive”
“Easy to use”
“The colours are really bright”
“Easy to assemble”
“no parts to break”
“Good size”
“Great material. not cheap plastic like others”
“Easy to asamble too”
What buyers complain about
“Trash”
“Did break after a few uses”
“The clasp to attach the string looks a little flimsy”
“It is simply too long”
“it doesnt fly that well”
“Not very easy to fly”
“Lack of instructions”
“do need a little bit of assembly before use”
“they feel a bit overpriced for what they are”
“One kite the stitching came away before we flew it at the top of the kite Bought for grandson and granddaughter”
Top return reasons
Common questions
- Is kite profitable to sell on Amazon United Kingdom?
- The niche generates £313K/yr across 45 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +59.1%. Flapen's verdict: Worth a look (67/100).
- How competitive is the kite niche?
- 22 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in kite?
- Top complaints mined from reviews: Quality-Overall, Durability, Strap/String Quality. The return rate is 0.7%.
- When does demand for kite peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- What does it cost to enter the kite niche?
- Listings span £5.80–£24.10; the average listing price is £12.19 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.