Kite
Kite shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Kite profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kite is a £313K/yr Amazon United Kingdom market (592K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Kite: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +59.1% over the last 90 days and 4.3% of searches end in a purchase.
£313K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 45 products
Top Kite products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JOYIN 2 Packs Large Delta Kites - Green and Multicolor Easy to Fly for Kids and Adults With 262.5 ft String - Beach Kite for Outdoor Games Activities and Beach Toys
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 1,026
- Age
- 4y ago
Large Delta Kites 54x31 For Kids and Adults For Beach Trip Outdoor games Perfect for Beginners String Line Included Toys Easy To Fly Kites with Colorful Colors Tail
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 3,310
- Age
- 6y ago
3 Pack Kite - Colorful kites for Kids Ages 4-8 Easy to Fly
- Price
- £16.85
- Rating
- 4.5/5
- Reviews
- 629
- Age
- 4y ago
Huge Rainbow Soft Octopus Kite for Kids and Audlts- Large Kite with Long Tail and 200ft line-Easy to Fly kites for chlidren under 10
- Price
- £11.28
- Rating
- 4.6/5
- Reviews
- 1,102
- Age
- 6y ago
AESTEMON Rainbow Eddy Diamond Kite for Kids & Adults Easy to Fly Outdoor Beach Toys & Games for Beginners
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 2y ago
Trending
90-day click momentumJOYIN 2 Packs Large Delta Kites - Green and Multicolor Easy to Fly for Kids and Adults With 262.5 ft String - Beach Kite for Outdoor Games Activities and Beach Toys
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 1,026
- Age
- 4y ago
SYNCFUN Large Delta Kite Gradient For Kids and Adults Easy To Fly Kids Kites Ages 4-8 Large Delta Beach Kite with 328 ft String & Flying Toys for Outdoor Activities & Family Trip
- Price
- £7.45
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
Larilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Red-O)
- Price
- £11.22
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago
HONBO Dragon Kites for Adults - Easy to Fly Large Kites for Kids ages4-12 Beginner Kite with 200ft String & Storage Bag
- Price
- £12.51
- Rating
- 4.5/5
- Reviews
- 3,310
- Age
- 1y ago
JOYIN 43.3 Giant Unicorn Kite Easy to Fly for Kids and Adults with 262.5 ft Kite String Large Beach Toy for Outdoor Games and Activities
- Price
- £10.62
- Rating
- 4.3/5
- Reviews
- 818
- Age
- 4y ago
Newest
by launch dateLarilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Red-O)
- Price
- £11.22
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago
HONBO Dragon Kites for Adults - Easy to Fly Large Kites for Kids ages4-12 Beginner Kite with 200ft String & Storage Bag
- Price
- £12.51
- Rating
- 4.5/5
- Reviews
- 3,310
- Age
- 1y ago
Aomig Stunt Kite for Kids and Adults 65 x 75 cm Rainbow Easy to Fly Diamond Shape for Beginners with 80 m Rope 150 m Tail Rainbow Monofilament for Outdoor Activities
- Price
- £7.73
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
SYNCFUN Large Delta Kite Gradient For Kids and Adults Easy To Fly Kids Kites Ages 4-8 Large Delta Beach Kite with 328 ft String & Flying Toys for Outdoor Activities & Family Trip
- Price
- £7.45
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
Larilook Delta Kites for Kids and Adults Easy to Fly Kite beginner kites for kids ages 4-8 Kite Handle and Line Included (Orange)
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
28
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
41%
Top 20: 75%
Open market
26%
- HONBO31%
- JOYIN17%
- Nazano8%
- Larilook6%
- TSHAOUN6%
- AESTEMON4%
Kite demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
Top Kite search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kite243K/yr
- kites for kids ages 4-8 easy to fly82K/yr
- kites55K/yr
- kites for adults53K/yr
- stunt kite36K/yr
- kites for children25K/yr
- kids kite23K/yr
- kite for kids13K/yr
- childrens kites9K/yr
- stunt kite for adults9K/yr
What reviews say buyers love and hate about Kite
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good fun for all the family”
“Good value”
“Build quality is impressive”
“Easy to use”
“The colours are really bright”
What buyers complain about
74% of reviews“Trash”
“Did break after a few uses”
“The clasp to attach the string looks a little flimsy”
“It is simply too long”
“it doesnt fly that well”
Kite return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kite questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
