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Kite

Pass

Kite scores 67 out of 100, a Pass. Shoppers spend an estimated $313K a year here, search demand grew +59.1% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 44
Market size
£313K/yr592K searches / yr
90-day growth
+59.1%search demand this quarter
Competition
41%top-5 click share · 22 brands · 28 sellers

Flapen Score

Kite against its category

The dotted line is the Toys & Games average. Past it, Kite is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kite 592K times last year and spent an estimated £313K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
+59.1%
Conversion, latest week
4.3%
Market size, estimated
£313Ka year
Peak month
August5.2× the quietest month
Top search term
kite243K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £5.80 to £24.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.19 that is £6K to £9K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£5.80–£24.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #31 within Sports Toys & Outdoor. It carries 814 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#31in Sports Toys & Outdoor
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
45

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Est. top-5 brand share

69%

Top 20: 99%

Est. top-5 click share

41%

Top 20: 75%

Open market

26%

  • HONBO31%
  • JOYIN17%
  • Nazano8%
  • Larilook6%
  • TSHAOUN6%
  • AESTEMON4%

Demand

Kite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Kite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kite243K/yr
  • kites for kids ages 4-8 easy to fly82K/yr
  • kites55K/yr
  • kites for adults53K/yr
  • stunt kite36K/yr
  • kites for children25K/yr
  • kids kite23K/yr
  • kite for kids13K/yr
  • childrens kites9K/yr
  • stunt kite for adults9K/yr

Reviews and returns

What reviews say buyers love and hate about Kite

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Trash”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data