king kong
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Price range
Great£5.07–£74.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great393.59avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 100K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, king kong is a £52K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
king kong market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £55K–£74K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #868
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 6.7%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
0%
- MonsterVerse90%
- Mega Brands3%
- Hiyatoys2%
- NECA2%
- TAMASHII NATIONS2%
- HJPLPXH1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -11.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Top king kong search terms
- king kong toys37K/yr
- monsterverse13K/yr
- king kong figure11K/yr
- lego godzilla9K/yr
- godzilla x kong the new empire toys6K/yr
- neca godzilla6K/yr
- godzilla lego7K/yr
- king kong toy5K/yr
- monsterverse godzilla x kong4K/yr
- godzilla evolved2K/yr
Top king kong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
MonsterVerse£6.624.8★586 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Kong Action Figure Toy Iconic Collectable Movie Character Includes B.E.A.S.T Glove Feature Toy Suitable for Ages 4 Years+
MonsterVerse£6.394.8★904 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
MonsterVerse£10.124.7★201 rev
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
MonsterVerse£21.994.4★34 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
MonsterVerse£5.074.7★642 rev
Newest
by launch dateMonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
MonsterVerse£21.9934 rev
MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
MonsterVerse£9.4724 rev
MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
MonsterVerse£9.5427 rev
MonsterVerse Skull Island Official Kong 6-Inch Action Figure Movie-Inspired Skull Island Kong with Propeller Chain Weapon Poseable Titan Toy for Play or Display Kaiju Collectible Ages 4+
MonsterVerse£9.5114 rev
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
MonsterVerse£10.12201 rev
Trending
90-day click momentum
TAMASHII NATIONS - Godzilla x Kong: The New Empire - Bandai Spirits S.H.MonsterArts Action Figure
TAMASHII NATIONS£56.434.4★
MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
MonsterVerse£16.764.6★
MonsterVerse Kong vs Godzilla: New Empire Limited Edition Pack - 2 Articulated Figures 6 Inch Collectible Set Age 4+
MonsterVerse£15.514.7★
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
MonsterVerse£21.994.4★
Godzilla x Kong: The New Empire 11-Inch Giant Skar King Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
MonsterVerse£13.944.6★
What buyers say about king kong
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“fun to play with”
“Looks good on the advert”
“Happy gift”
“value for money”
“just all round a cool collectors piece”
“Solid figure”
“Great product good size”
“Its nice colours”
“Sturdy and well made”
What buyers complain about
“the piece doesnt fit that well”
“Broken already”
“Would be better if it made noises”
“cheap plastic tat that really isnt worth the money”
“Parts do not fit”
“quality just so-so”
Top return reasons
Common questions
- Is king kong profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the king kong niche?
- 6 brands and 172 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in king kong?
- Top complaints mined from reviews: Size-Overall, Durability, Noise Level. The return rate is 0.7%.
- When does demand for king kong peak?
- Demand peaks in Jan–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the king kong niche?
- Listings span £5.07–£74.85; the average listing price is £18.42 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.