King Kong
brand-locked demand (top 5 brands take 99% of clicks) — King Kong doesn't clear our bar today.
Flapen Score
Is King Kong profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, King Kong is a £52K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
King Kong: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.4% over the last 90 days and 2.8% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top King Kong products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+
- Price
- £6.62
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Kong Action Figure Toy Iconic Collectable Movie Character Includes B.E.A.S.T Glove Feature Toy Suitable for Ages 4 Years+
- Price
- £6.39
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 2y ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+
- Price
- £5.07
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 2y ago
Trending
90-day click momentum
TAMASHII NATIONS - Godzilla x Kong: The New Empire - Bandai Spirits S.H.MonsterArts Action Figure
- Price
- £56.43
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 2y ago
MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
MonsterVerse Kong vs Godzilla: New Empire Limited Edition Pack - 2 Articulated Figures 6 Inch Collectible Set Age 4+
- Price
- £15.51
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 1y ago
MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
Godzilla x Kong: The New Empire 11-Inch Giant Skar King Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Newest
by launch dateMonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+
- Price
- £21.99
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 11mo ago
MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+
- Price
- £9.47
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 11mo ago
MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 11mo ago
MonsterVerse Skull Island Official Kong 6-Inch Action Figure Movie-Inspired Skull Island Kong with Propeller Chain Weapon Poseable Titan Toy for Play or Display Kaiju Collectible Ages 4+
- Price
- £9.51
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 11mo ago
MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
6 falling
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
0%
- MonsterVerse90%
- Mega Brands3%
- Hiyatoys2%
- NECA2%
- TAMASHII NATIONS2%
- HJPLPXH1%
- Open — no brand owns it (0%)
King Kong demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Top King Kong search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- king kong toys37K/yr
- monsterverse13K/yr
- king kong figure11K/yr
- lego godzilla9K/yr
- godzilla x kong the new empire toys6K/yr
- neca godzilla6K/yr
- godzilla lego7K/yr
- king kong toy5K/yr
- monsterverse godzilla x kong4K/yr
- godzilla evolved2K/yr
What reviews say buyers love and hate about King Kong
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality”
“fun to play with”
“Looks good on the advert”
“Happy gift”
“value for money”
What buyers complain about
79% of reviews“the piece doesnt fit that well”
“Broken already”
“Would be better if it made noises”
“cheap plastic tat that really isnt worth the money”
“Parts do not fit”
King Kong return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common King Kong questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
