King Kong

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

2.8%

Market size, estimated

£52Ka year

Peak month

December6.2× the quietest month

Top search term

king kong toys37K searches a year

Listings sell for £18.42 on average, from £5.07 to £74.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.42 that is £0 to £2K a year per listing.

Average price

£18.42inside the $15 to $100 sweet spot

Price range

£5.07–£74.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #868 within Play Figures. It carries 394 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

94%

Out of stock, average day

6.7%

Average rank

#868in Play Figures

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

394per listing

Listings tracked

34

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months