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King Costume Kids

King Costume Kids shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 14Growth 8Conversion 61Competition 82Returns 40Price range 80Avg price 64Brand share 91Review moat 88Quality gap 93
This niche Category average

Is King Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, King Costume Kids is a £58K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Worth a look — 56/100.

King Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.0% over the last 90 days and 5.3% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr3K
Search volume / yr-34.0%80K
Conversion rate5.3%
Avg price£13.64

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers34 · 66
Top-5 product click share33%
Open market55%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement83%
New entrants (1y)12· 0 succeeded
Avg rating4.0★
Avg reviews236

Top King Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

66

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

33%

Top 20: 76%

Open market

49%

  • TSHAOUN11%
  • AOOWU9%
  • Smiffys9%
  • jerbro9%
  • HPMAISON7%
  • Wicked Costumes6%

King Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR5.3%Products47Brands34Top 5 Brands45%OOS Rate9.7%Rating4.0★Reviews236Avg BSR#1,230
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 7.0×

Top King Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • king costume kids28K/yr
  • king costume23K/yr
  • kids king costume11K/yr
  • king costume adult8K/yr
  • king outfit5K/yr
  • king of hearts costume5K/yr

What reviews say buyers love and hate about King Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall49%

Good quality and the description was accurate

Size-Overall13%

perfect fit

Value For Money11%

Good value for money

Advertised Vs Actual Product3%

When it has arrived it is nicer than the photo

Ease Of Use2%

Nice to use once

What buyers complain about

88% of reviews
Size-Overall31%

Doesn't fit an average adult man

Quality-Overall22%

Not the greatest of quality the gloves are close to the body scrubbing glove you get in the pound shop

Value For Money13%

other sellers have it cheaper

Material Quality9%

Material wasnt great

Durability6%

Really bad, the crown broke instantly as soon as it came out of the box and the cape broke within 15 minutes of being worn

King Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
19%
3Adhesion/Stickiness
2%
4Material Quality
2%
5Defective Material/Parts
2%

Common King Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores King Costume Kids 56/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 47 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -34.0% over the last 90 days.
Search demand for King Costume Kids on Amazon United Kingdom peaks in Mar–Nov–Dec, where the busiest month runs 7.0× the quietest.