Kinetic Sand Construction Set
FailDemand is soft, at -52.1% this quarter, so Kinetic Sand Construction Set is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £25K/yr24K searches / yr
- 90-day growth
- -52.1%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 39 sellers
Flapen Score
Kinetic Sand Construction Set against its category
The dotted line is the Toys & Games average. Past it, Kinetic Sand Construction Set is stronger. Inside it, weaker.
Market
The Kinetic Sand Construction Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kinetic Sand Construction Set 24K times last year and spent an estimated £25K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -52.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £25Ka year
- Peak month
- December16.2× the quietest month
- Top search term
- kinetic sand construction set20K searches a year
02 · Price
A sale here is worth £18.24.
Listings sell for £18.24 on average, from £7.72 to £24.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £18.24 that is £5K to £9K a year per listing.
- Average price
- £18.24inside the $15 to $100 sweet spot
- Price range
- £7.72–£24.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #59 within Arts & Crafts. It carries 5,732 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #59in Arts & Crafts
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,732per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Kinetic Sand Construction Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kinetic Sand Construction Site Folding Sandbox Playset with Vehicle and 907g for Kids Aged 3 and Up
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 12,799
- Age
- 6y ago
Kinetic Sand Construction Zone Moldable Play Sand Sensory Toys Ages 3+
- Price
- £24.91
- Rating
- 4.6/5
- Reviews
- 12,799
- Age
- 4mo ago
Kinetic Sand Dig & Demolish Truck Playset with 453 g of Kinetic Sand for Kids Aged 3 and Up
- Price
- £10.31
- Rating
- 4.7/5
- Reviews
- 6,539
- Age
- 7y ago
Klever Kits Magic Play Sand for Kids Construction Toys Sandbox with 18 Accessories and Glowing Stones Play Sand Toys for Boys Girls 3 4 5 6 7 8 Year Old Sensory Bin Learning Gifts
- Price
- £21.20
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 1y ago
Construction Sensory Bin Play Sand Construction Set Beach Building Castle Kit with 2.2lbs Play Sand 2 Take-Apart Construction Trucks 5 Small Toy Trucks and Signs Preschool Learning Activity Gift
- Price
- £18.51
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Trending
90-day click momentumKinetic Sand Construction Zone Moldable Play Sand Sensory Toys Ages 3+
- Price
- £24.91
- Rating
- 4.6/5
- Reviews
- 12,799
- Age
- 4mo ago
ESSENSON Sensory Bin Construction Kit with Sensory Sand Play Sand Pretend Play Beach Toy Sandbox for Girls and Boys
- Price
- £17.23
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago
Sand Construction Site Kit - 36 Pcs Play Sand Art Kit with 8 Construction Trucks Folding Sandbox 2.2 lbs Magic Sand Crane Worker Road Signs Molds Shovel - Ideal Toys for Boys Girls Age 3-8
- Price
- £24.92
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 1y ago
Klever Kits Magic Play Sand for Kids Construction Toys Sandbox with 18 Accessories and Glowing Stones Play Sand Toys for Boys Girls 3 4 5 6 7 8 Year Old Sensory Bin Learning Gifts
- Price
- £21.20
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 1y ago
Kinetic Sand Café Case with 793g Play Sand in 4 Colours 9 Tools and Moulds Storage Kids Toys for Girls and Boys Aged 5 and up
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 22,712
- Age
- 1y ago
Newest
by launch dateKinetic Sand Construction Zone Moldable Play Sand Sensory Toys Ages 3+
- Price
- £24.91
- Rating
- 4.6/5
- Reviews
- 12,799
- Age
- 4mo ago
Construction Sensory Bin Play Sand Construction Set Beach Building Castle Kit with 2.2lbs Play Sand 2 Take-Apart Construction Trucks 5 Small Toy Trucks and Signs Preschool Learning Activity Gift
- Price
- £18.51
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Kinetic Sand Café Case with 793g Play Sand in 4 Colours 9 Tools and Moulds Storage Kids Toys for Girls and Boys Aged 5 and up
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 22,712
- Age
- 1y ago
ESSENSON Sensory Bin Construction Kit with Sensory Sand Play Sand Pretend Play Beach Toy Sandbox for Girls and Boys
- Price
- £17.23
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago
Kinetic Sand Sandy Farm Set with 340g Play Sand 6 Tools and Moulds Reusable Barn Storage Case Toddler Toys Kids Toys for Girls and Boys Aged 3 and up
- Price
- £7.72
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
39
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Kinetic Sand68%
- Klever Kits9%
- MYDOVA9%
- Helsort6%
- FRUSE4%
- ESSENSON3%
Demand
Kinetic Sand Construction Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.2×
Reviews and returns
What reviews say buyers love and hate about Kinetic Sand Construction Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny
Small box
many more to come it appears small
Not worth the money
kids havent enjoyed it
the vehicles are very poor quality
easy to break for little hands
Love
Great toy
He found it very interesting
its has lots of play
Great gift
This made a brilliant gift for a birthday party for a 4 year old
Ideal present
Good Quality
Nice quality
Great product
Good value for money
Money very well spent
worth buying
Compact for storage
Lovely compact set
Return
0.8% Return rate 38% Fixable by listing
Tiny
Small box
many more to come it appears small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kinetic Sand Construction Set questions
Answered from the same tracked data.