How competitive is the Kids Paint niche on Amazon United Kingdom?

6 brands and 34 sellers compete in Kids Paint on Amazon United Kingdom. The top 5 Kids Paint products take 83% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Kids Paint?

Kids Paint buyers on Amazon United Kingdom complain most about Color, Paint Quality, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Kids Paint niche?

Kids Paint sells for £10.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.28–£21.25. The average incumbent carries 6,366 reviews — the moat a new listing must climb.

Kids Paint

brand-locked demand (top 5 brands take 98% of clicks) — Kids Paint doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Kids Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Paint is a £649K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Kids Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 11.3% of searches end in a purchase.

£649K

revenue / yr

Units sold / yr60K

Search volume / yr-20.8%574K

Conversion rate11.3%

Avg price£10.01

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 34

Top-5 product click share83%

Open market2%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Kids Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count

Price: £3.28
Rating: 4.7/5
Reviews: 40,335
Age: 15y ago

CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts

Price: £7.13
Rating: 4.8/5
Reviews: 20,837
Age: 15y ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts

Price: £12.19
Rating: 4.6/5
Reviews: 856
Age: 1y ago

Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours

Price: £21.25
Rating: 4.5/5
Reviews: 388
Age: 7y ago

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set

Price: £10.13
Rating: 4.8/5
Reviews: 978
Age: 4y ago

Newest

by launch date

14 Colors Washable Kids Paint Set (2 oz 60 ml) with 3 Paintbrushes

Price: £8.13
Rating: 4.3/5
Reviews: 8
Age: 4mo ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts

Price: £12.19
Rating: 4.6/5
Reviews: 856
Age: 1y ago

Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint

Price: £6.10
Rating: 4.6/5
Reviews: 92
Age: 1y ago

Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint

Price: £11.07
Rating: 4.5/5
Reviews: 170
Age: 2y ago

Baker Ross FN167 Rainbow Ready Mixed Paints - Pack of 8 600ml Each Squeezy Bottles Water Based Assorted Bright Colours

Price: £15.01
Rating: 4.7/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

CRAYOLA64%
Nicpro11%
scola9%
Baker Ross9%
Paint Pop6%
ARTKUNST2%

Kids Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume574KCVR11.3%Products11Brands6Top 5 Brands98%OOS Rate0.6%Rating4.6★Reviews6,366Avg BSR#6

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Kids Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids paint109K/yr -26.7%8.9% conv.
washable paints for kids52K/yr -10.1%10.6% conv.
poster paint45K/yr -8.1%6.3% conv.
paint for kids43K/yr -19.7%6.5% conv.
washable paint32K/yr -2.5%6.5% conv.
paints for kids39K/yr -19.4%7.6% conv.
kids paints35K/yr -20.6%8.4% conv.
childrens paint33K/yr -27.8%9.3% conv.
crayola paint40K/yr -40.0%12.8% conv.
paint kids18K/yr -17.5%7.9% conv.

What reviews say buyers love and hate about Kids Paint

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Color23%

“vibrant colour”

Engraving/Paint/Sublimation12%

“Very good paint”

Value For Money10%

“Excellent value”

Paint Quality9%

“Good paint”

Quality-Overall9%

“Great quality, vibrant and easy to wash off”

What buyers complain about

79% of reviews

Color18%

“They both look black”

Paint Quality15%

“Clothes 😤 Paint does not wash off body or clothes”

Size-Overall15%

“The bottles were smaller than expected”

Ease Of Cleaning14%

“Poor quality, crumble and leave big mess to clean up”

Smell7%

“smelly”

Kids Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality

30%

2Color

18%

3Size-Overall

16%

4Advertised Vs Actual Product

11%

5Quality-Overall

Common Kids Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Paint 41/100 on Amazon United Kingdom — Skip it. The niche generates £649K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.