Kids Paint
FailThe top 5 brands take 98% of clicks, so Kids Paint is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £649K/yr574K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 34 sellers
Flapen Score
Kids Paint against its category
The dotted line is the Toys & Games average. Past it, Kids Paint is stronger. Inside it, weaker.
Market
The Kids Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Paint 574K times last year and spent an estimated £649K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £649K a year.
- Searches, last 12 months
- 574K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £649Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- kids paint109K searches a year
02 · Price
A sale here is worth £10.01.
Listings sell for £10.01 on average, from £3.28 to £21.25. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £10.01 that is £40K to £50K a year per listing.
- Average price
- £10.01under the $15 to $100 sweet spot
- Price range
- £3.28–£21.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £40K–£50K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #6 within Arts & Crafts. It carries 6,366 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 82%
- Out of stock, average day
- 0.6%
- Average rank
- #6in Arts & Crafts
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,366per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kids Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago

CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 20,837
- Age
- 15y ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago

Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours
- Price
- £21.25
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 7y ago

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
- Price
- £10.13
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 4y ago
Trending
90-day click momentum
14 Colors Washable Kids Paint Set (2 oz 60 ml) with 3 Paintbrushes
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago

CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago

Baker Ross FN167 Rainbow Ready Mixed Paints - Pack of 8 600ml Each Squeezy Bottles Water Based Assorted Bright Colours
- Price
- £15.01
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago

Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
- Price
- £6.10
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Newest
by launch date
14 Colors Washable Kids Paint Set (2 oz 60 ml) with 3 Paintbrushes
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago

Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
- Price
- £6.10
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 2y ago

Baker Ross FN167 Rainbow Ready Mixed Paints - Pack of 8 600ml Each Squeezy Bottles Water Based Assorted Bright Colours
- Price
- £15.01
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- CRAYOLA64%
- Nicpro11%
- scola9%
- Baker Ross9%
- Paint Pop6%
- ARTKUNST2%
Demand
Kids Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Kids Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids paint109K/yr
- washable paints for kids52K/yr
- poster paint45K/yr
- paint for kids43K/yr
- washable paint32K/yr
- paints for kids39K/yr
- kids paints35K/yr
- childrens paint33K/yr
- crayola paint40K/yr
- paint kids18K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They both look black
whereas offering a different colour may have been better
Colours not as advertised
Clothes 😤 Paint does not wash off body or clothes
Received paints bigger than I thought
all paint leaking out
The bottles were smaller than expected
Small bottles
Small
Poor quality, crumble and leave big mess to clean up
It was a mess
Not washable
smelly
No strong smell I recommend
They have a very potent chemical smell
Love
vibrant colour
Lovely colours
Colours are beautiful
Very good paint
Great paint for young ones
Great set of paints that my toddler daughter enjoys painting with
Excellent value
Good value
Worth the money
Good paint
The paint flows well
Great pots of paint
Great quality, vibrant and easy to wash off
Excellent product
Good quality and are actually washable
Return
0.3% Return rate 48% Fixable by listing
Clothes 😤 Paint does not wash off body or clothes
Received paints bigger than I thought
all paint leaking out
They both look black
whereas offering a different colour may have been better
Colours not as advertised
The bottles were smaller than expected
Small bottles
Small
Washable? Advertised as washable paint but this wasnt the case.
I can't believe this is Crayola quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Paint questions
Answered from the same tracked data.









