kids paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£649K£649K/yr · 574K searches
Price range
Okay£3.28–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,366.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kids paint is a £649K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids paint market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- £501K–£601K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 64%
- Out of stock
- 0.6%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- CRAYOLA64%
- Nicpro11%
- scola9%
- Baker Ross9%
- Paint Pop6%
- ARTKUNST2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top kids paint search terms
- kids paint109K/yr
- washable paints for kids52K/yr
- poster paint45K/yr
- paint for kids43K/yr
- washable paint32K/yr
- paints for kids39K/yr
- kids paints35K/yr
- childrens paint33K/yr
- crayola paint40K/yr
- paint kids18K/yr
Top kids paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.284.7★40,335 rev
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
CRAYOLA£7.134.8★20,837 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.194.6★856 rev
Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours
scola£21.254.5★388 rev
Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
Paint Pop£10.134.8★978 rev
Newest
by launch date
14 Colors Washable Kids Paint Set (2 oz 60 ml) with 3 Paintbrushes
ARTKUNST£8.138 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.19856 rev
Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
Baker Ross£6.1092 rev
Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint
Baker Ross£11.07170 rev
Baker Ross FN167 Rainbow Ready Mixed Paints - Pack of 8 600ml Each Squeezy Bottles Water Based Assorted Bright Colours
Baker Ross£15.0114 rev
Trending
90-day click momentum14 Colors Washable Kids Paint Set (2 oz 60 ml) with 3 Paintbrushes
ARTKUNST£8.134.3★
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.194.6★
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.284.7★
Baker Ross FN167 Rainbow Ready Mixed Paints - Pack of 8 600ml Each Squeezy Bottles Water Based Assorted Bright Colours
Baker Ross£15.014.7★
Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
Baker Ross£6.104.6★
What buyers say about kids paint
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant colour”
“Very good paint”
“Excellent value”
“Good paint”
“Great quality, vibrant and easy to wash off”
“Less mess”
“Easy to use”
“Large bottles just as described”
“Easy to wash”
“Bought for a present for my friends non verbal autistic son - got very creative”
What buyers complain about
“They both look black”
“Clothes 😤 Paint does not wash off body or clothes”
“The bottles were smaller than expected”
“Poor quality, crumble and leave big mess to clean up”
“smelly”
“I can't believe this is Crayola quality”
“Washable? Advertised as washable paint but this wasnt the case.”
“can be a bit tricky to pour. quite runny”
“Totally not worth the money”
Top return reasons
Common questions
- Is kids paint profitable to sell on Amazon United Kingdom?
- The niche generates £649K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the kids paint niche?
- 6 brands and 34 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in kids paint?
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 0.3%.
- When does demand for kids paint peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the kids paint niche?
- Listings span £3.28–£21.25; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 6,366 reviews — the moat a new listing must climb.