Kids Laptop
MaybeProducts sell for $35.80 on average, inside the sweet spot. But demand is soft, at -15.5% this quarter, so Kids Laptop is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £170K/yr326K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 34%top-5 click share · 9 brands · 273 sellers
Flapen Score
Kids Laptop against its category
The dotted line is the Toys & Games average. Past it, Kids Laptop is stronger. Inside it, weaker.
Market
The Kids Laptop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Laptop 326K times last year and spent an estimated £170K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £170Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- kids laptop110K searches a year
02 · Price
A sale here is worth £35.80.
Listings sell for £35.80 on average, from £14.80 to £125.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £35.80 that is £0 to £4K a year per listing.
- Average price
- £35.80inside the $15 to $100 sweet spot
- Price range
- £14.80–£125.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #82 within Baby & Toddler Toys. It carries 1,474 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 4.1%
- Average rank
- #82in Baby & Toddler Toys
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,474per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Kids Laptop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VTech Genio MAX My First Laptop Educational Computer for Kids 7 Colour Screen Mouse Kid-Safe Web Browser 40+ Games Art Studio & Revision Tools WiFi Toy for Children 5 Years + English Version
- Price
- £114.19
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3y ago

VTech 155403 Pre School Laptop Interactive Educational Kids Computer Toy with 30 Activities Suitable for Children 3 4 5+ Year Olds Boys & Girls White/Orange
- Price
- £15.61
- Rating
- 4.5/5
- Reviews
- 4,029
- Age
- 12y ago

Happiegg Kids Laptop Bilingual English/French Educational Toy White
- Price
- £23.71
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 1y ago

Dreamon Kids Laptop 2-in-1 Toy Laptop Computer for Toddler Children Detachable Kids Tablet with Alphabet Music Lights Sounds Educational Montessori Toys for 12M+ 1 2 3 Years Old
- Price
- £16.37
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 5mo ago

VTech Pre School Laptop Interactive Educational Kids Computer Toy with 30 Activities Suitable for Children 3 4 5+ Year Olds Boys & Girls Pink English Version
- Price
- £18.64
- Rating
- 4.5/5
- Reviews
- 4,029
- Age
- 12y ago
Trending
90-day click momentum
Lexibook Disney Princess Educational Laptop for kids JC598DPi1LXB
- Price
- £30.24
- Rating
- 4.2/5
- Reviews
- 5,988
- Age
- 3y ago

Happiegg Kids Laptop 2-in-1 LCD Drawing Board & Learning Toy Pink
- Price
- £27.86
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 6mo ago

Happiegg Kids Laptop Educational Toy with 48 Activities Colour Screen Pink
- Price
- £46.60
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 10mo ago

ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
- Price
- £115.74
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 11mo ago

Dreamon Kids Laptop 2-in-1 Toy Laptop Computer for Toddler Children Detachable Kids Tablet with Alphabet Music Lights Sounds Educational Montessori Toys for 12M+ 1 2 3 Years Old
- Price
- £16.37
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 5mo ago
Newest
by launch date
Dreamon Kids Laptop 2-in-1 Toy Laptop Computer for Toddler Children Detachable Kids Tablet with Alphabet Music Lights Sounds Educational Montessori Toys for 12M+ 1 2 3 Years Old
- Price
- £16.37
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 5mo ago

Happiegg Kids Laptop 2-in-1 LCD Drawing Board & Learning Toy Pink
- Price
- £27.86
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 6mo ago

Happiegg Kids Laptop Educational Toy with 48 Activities Colour Screen Pink
- Price
- £46.60
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 10mo ago

Happiegg Kids Laptop - Educational Toy with Colour Screen for Kids 5+ Pink
- Price
- £34.82
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 11mo ago

ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
- Price
- £115.74
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
9 flat
Sellers
273
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
34%
Top 20: 81%
Open market
4%
- VTech47%
- LEXIBOOK19%
- happiegg14%
- LeapFrog6%
- Dreamon6%
- Fisher-Price5%
- Open — no brand owns it (3 brands, 4%)
Demand
Kids Laptop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Kids Laptop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids laptop110K/yr
- toy laptop21K/yr
- vtech laptop28K/yr
- laptop for kids 6-12 years9K/yr
- childrens laptop25K/yr
- kids computer17K/yr
- laptop for kids21K/yr
- toddler laptop15K/yr
- baby laptop13K/yr
- kids laptop age 512K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Laptop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This voice is quite annoying to listen to
Laptop good sound poor
It has a glitch so plays a sound on repeat so useless
Doesn't work
Freezes
The features are not so nice
The overall build quality is poor
For the price you pay, theyre flimsy & poor quality, which is such a shame, as I really do think my kids would like it
Absolute Rubbish, Poor quality, poor to use, total disappointment
Smaller than expected
Screen to small
Smaller screen than pictured
Stopped working after a handful of uses
The item stopped working after 4 months
Love
good price
Reasonable price
Good value for money
Interesting toy
Great toy
HOURS OF FUN
Its well-made
Amazing quality
Great quality laptop toy
Brilliant for a Christmas or birthday present
Great gift
nice gift for kids
Good educational toy for kids
Fun and educational
A fun educational tool
Return
2.0% Return rate 13% Fixable by listing
Doesn't work
Freezes
The features are not so nice
Smaller than expected
Screen to small
Smaller screen than pictured
The overall build quality is poor
For the price you pay, theyre flimsy & poor quality, which is such a shame, as I really do think my kids would like it
Absolute Rubbish, Poor quality, poor to use, total disappointment
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Laptop questions
Answered from the same tracked data.









