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Kids Hairdressing Set

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $23K a year here, so Kids Hairdressing Set is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£23K/yr41K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
46%top-5 click share · 26 brands · 59 sellers

Flapen Score

Kids Hairdressing Set against its category

The dotted line is the Toys & Games average. Past it, Kids Hairdressing Set is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Hairdressing Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Hairdressing Set 41K times last year and spent an estimated £23K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
3.9%
Market size, estimated
£23Ka year
Peak month
December6.2× the quietest month
Top search term
kids hairdressing set17K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £7.03 to £22.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.27 that is £0 to £1K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£7.03–£22.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #82 within Dress-Up Accessories. It carries 437 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
26.9%
Average rank
#82in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Hairdressing Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£921£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

59

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

46%

Top 20: 85%

Open market

44%

  • GAGAKU16%
  • deAO11%
  • Style Girlz9%
  • Sanlebi8%
  • Casdon6%
  • Theo Klein6%

Demand

Kids Hairdressing Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Kids Hairdressing Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids hairdressing set17K/yr
  • toy hairdressing set9K/yr
  • toy hairdryer7K/yr
  • hairdresser role play for kids3K/yr
  • pretend hairdressing set2K/yr
  • childrens hairdressing set4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Hairdressing Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level11%+0.08

Barely makes a noise

However, a heads-up for parents: the sounds and lights feature on some of the pieces is pretty loud and theres no volume control, so it can get a bit grating after an hour of play

The hairdryer making noise

Quality-Overall11%−0.06

not the best quality

Very over priced for what you get its very bad quality

The quality is a bit on the plasticky side

Size-Overall9%−0.04

The items are a little small

Bag not big enough

the base is too small

Value For Money7%+0.11

Waste of money

just a little expensive compared to similar products available

Not worth the money for what u get

Battery Inclusion6%−0.07

-it doesn't come with batteries

One battery connection was missing therefore no sound for the dryer

missing batteries lid

Love

Fun/Entertainment Experience25%+1.94

keeps them entertained

Great toy

Cute and engaging

Quality-Overall16%−0.06

Great quality and well made set

Amazing quality

Good quality hairdressing set

Gifting Purpose13%+0.84

Excellent gift idea

Amazing gift

makes for a fantastic gift

Value For Money9%+0.11

Excellent value for money

The price is also reasonable

Good value

Creativity4%+0.24

It encourages a lot of imagination

Wonderful for encouraging creativity and imaginative play

which is great for creativity

Return

0.9% Return rate 23% Fixable by listing

Defective Material/Parts23%▁▅█▅▃▃

Who choses to send a damaged product

There are some small pieces in the set so we removed some

Size-Overall14%▁▁█▆▄▆

The items are a little small

Bag not big enough

the base is too small

Functionality-Overall13%▁█▁▄▆▁

Doesnt work

straightners dont work either better off spending that extra money

My Granddaughter is still asking why its not working

Quality-Overall11%▁▁▁▁▆█

not the best quality

Very over priced for what you get its very bad quality

The quality is a bit on the plasticky side

Gifting Purpose10%▁▅▁▅▁█

FAQ

Common Kids Hairdressing Set questions

Answered from the same tracked data.