kids hairdressing set
Worth a lookShows low returns (0.9%), but a small market ($23K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great437.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.03–£22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, kids hairdressing set is a £23K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids hairdressing set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£21K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 26.9%
- Avg brand age
- 36 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
59
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
46%
Top 20: 85%
Open market
44%
- GAGAKU16%
- deAO11%
- Style Girlz9%
- Sanlebi8%
- Casdon6%
- Theo Klein6%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -11.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top kids hairdressing set search terms
- kids hairdressing set17K/yr
- toy hairdressing set9K/yr
- toy hairdryer7K/yr
- hairdresser role play for kids3K/yr
- pretend hairdressing set2K/yr
- childrens hairdressing set4K/yr
Top kids hairdressing set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAGAKU Kids Hairdressing Set Realistic Girl Beauty Salon Playset Hair Styling Set with Blow Dryer Scissors and Stylist Accessories Pretend Play Toys For Girls Age 3-8
GAGAKU£15.624.4★484 rev
deAO Kids Role Play Hair Salon Kit Portable Makeup & Hair Styling Toys
deAO£14.364.7★549 rev
Style Girlz Hair Styling Set - Battery Operated Hairdressing Set For Girls
Style Girlz£11.584.5★1,120 rev
Barber Shop for Kids Role Play Toys for 3+ Year Olds | Hairdresser Role Play for kids | Educational Toys for 3 Year Old Boys | Kids Barber Playset | Montessori Kids Toys Age 3
Sanlebi£16.864.4★605 rev
Hairdressing Set Toys for 3 4 5 6 Year Old Girls Kids Makeup Set with Sound and Lights Hair Stylist Role Play Toys for Kids Ages 3-7 Birthday Gifts for 3 4 5 6 7 Year Old Girls
VEEVIFUN£22.204.3★12 rev
Newest
by launch dateHairdressing Set Toys for 3 4 5 6 Year Old Girls Kids Makeup Set with Sound and Lights Hair Stylist Role Play Toys for Kids Ages 3-7 Birthday Gifts for 3 4 5 6 7 Year Old Girls
VEEVIFUN£22.2012 rev
FIIOEOY Wooden Hairdresser Set for Kids Role Play Toys Kids Barber Shop Playset Hairdressing Set Educational Montessori Hair Salon Pretend Play Kit Gift for 3 4 5 Year Olds Boys Girls
FIIOEOY£16.2734 rev
Toylink Hairdressing Set for Girl Pretend Makeup Sets for Girls with Hair Dryer Straightener Mirror Scissors and Storage Case Role Play Kids Make Up Girls Toys Age 3 4 5 6 7 8
Toylink£18.2911 rev
Saluaqui Electronic Pretend Hair Dryer Toy for Kids - Interactive Battery-Powered Doll Hair Dryer in Pink for Role Play and Hand-Eye Coordination
Saluaqui£8.986 rev
Kids Hairdressing Set Girl Beauty Salon Toys with Hair Dryer Scissors Hair Styling Set with Stylist Accessories Makeup PlaySet with Vanity Case Pretend Hairdresser Role Play Age 3-8
EULEUY£18.6013 rev
Trending
90-day click momentumHairdressing Set Toys for 3 4 5 6 Year Old Girls Kids Makeup Set with Sound and Lights Hair Stylist Role Play Toys for Kids Ages 3-7 Birthday Gifts for 3 4 5 6 7 Year Old Girls
VEEVIFUN£22.204.3★
FIIOEOY Wooden Hairdresser Set for Kids Role Play Toys Kids Barber Shop Playset Hairdressing Set Educational Montessori Hair Salon Pretend Play Kit Gift for 3 4 5 Year Olds Boys Girls
FIIOEOY£16.274.7★
koolbitz 14PCS Kids Makeup Set and Hair Styling Toy Set Game Pretend Play Beauty Salon Kit with Light-Up Straightener Scissors Brush Comb and Educational Accessories for Kids Ages 3 and Up
koolbitz£11.013.9★
Casdon Dyson Corrale Styling Set | Safe Toy Straighteners for Children Aged 3 Years & Up | Features Realistic Lights & Sounds!
Casdon£7.034.5★
Toylink Hairdressing Set for Girl Pretend Makeup Sets for Girls with Hair Dryer Straightener Mirror Scissors and Storage Case Role Play Kids Make Up Girls Toys Age 3 4 5 6 7 8
Toylink£18.293.7★
What buyers say about kids hairdressing set
What buyers praise and complain about, mined from review topics.What buyers love
“keeps them entertained”
“Great quality and well made set”
“Excellent gift idea”
“Excellent value for money”
“It encourages a lot of imagination”
“more durable”
“Well made not flimsy like some others”
“Good size”
“really impressed with the amount of accessories you get for the price”
“The design is colorful and interactive, which keeps kids entertained”
What buyers complain about
“Barely makes a noise”
“not the best quality”
“The items are a little small”
“Waste of money”
“-it doesn't come with batteries”
“Who choses to send a damaged product”
“Doesnt work”
“not especially durable if its played with roughly”
“the fabric items were all falling apart”
“At £21.99, its a bit more of an investment than a cheap plastic set,”
Top return reasons
Common questions
- Is kids hairdressing set profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kids hairdressing set niche?
- 26 brands and 59 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in kids hairdressing set?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for kids hairdressing set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the kids hairdressing set niche?
- Listings span £7.03–£22.28; the average listing price is £14.27 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.