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Kids Cleaning Set

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $82K a year here, so Kids Cleaning Set is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£82K/yr195K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
37%top-5 click share · 20 brands · 57 sellers

Flapen Score

Kids Cleaning Set against its category

The dotted line is the Toys & Games average. Past it, Kids Cleaning Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cleaning Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Cleaning Set 195K times last year and spent an estimated £82K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.7%
Market size, estimated
£82Ka year
Peak month
December3.2× the quietest month
Top search term
kids cleaning set50K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £5.19 to £27.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.41 that is £2K to £4K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£5.19–£27.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #111 within Household Toys. It carries 1,222 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
82%
Out of stock, average day
13.0%
Average rank
#111in Household Toys
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,222per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Cleaning Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 flat

Sellers

57

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

30%

  • Casdon39%
  • Sotodik7%
  • jenilily6%
  • Fegalop6%
  • HELLOWOOD6%
  • Dreamon5%

Demand

Kids Cleaning Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Kids Cleaning Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cleaning set50K/yr
  • toddler cleaning set14K/yr
  • childrens cleaning set15K/yr
  • toy cleaning set8K/yr
  • kids broom8K/yr
  • kids dustpan and brush set8K/yr
  • kids brush and pan set8K/yr
  • kids mop7K/yr
  • cleaning set for toddlers 1-35K/yr
  • kids cleaning trolley12K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cleaning Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.06

Poor quality

Cheap rubbish

Very cheap poor quality suit 1 day of play for 2 to 3years old max

Durability16%−0.12

Hoover broke in first week at three places

broken the first day

I don't think that it will last berh long

Size-Overall11%+0.16

It is very small

Smaller than pictured

Not big enough for my 4 year old granddaughter

Strength11%−0.03

Very flimsy

Not very robust

Not very strong

Functionality-Overall8%−0.10

Not working

it doesnt work

little hoover/dyson doesnt work

Love

Quality-Overall15%−0.06

Good quality

Good quality toy set

Good value for money I personally have no complaints

Ease Of Cleaning15%+1.37

My son loves to help out when we clean up

This cleaning toy set is absolutely brilliant for kids

Great for kids to help clean up good quality

Value For Money14%+0.39

Worth it

Excellent value for money

Good for price

Fun/Entertainment Experience12%+1.24

Excellent little toy

Fun toy

Endless fun

Size-Overall10%+0.16

Better sized than some other supermarket sets

Good size and looks good

Decent size for young child

Return

1.0% Return rate 25% Fixable by listing

Defective Material/Parts23%▄▇▅▅█▄

Plastic parts break easily

Parts that were in didnt all fit together as on the pictures

Size-Overall18%▃▆▄█▅▃

It is very small

Smaller than pictured

Not big enough for my 4 year old granddaughter

Functionality-Overall10%█▆▅▇▁▆

Not working

it doesnt work

little hoover/dyson doesnt work

Add-Ons/Attachments6%█▃▆▁▇▇

The accessories don't stay on

We can tell as some bits were incorrectly attached

Quality-Overall5%▁█▄▅██

Poor quality

Cheap rubbish

Very cheap poor quality suit 1 day of play for 2 to 3years old max

FAQ

Common Kids Cleaning Set questions

Answered from the same tracked data.