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Kerplunk

Fail

The top 5 products take 93% of clicks, so Kerplunk is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£70K/yr140K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
93%top-5 click share · 7 brands · 58 sellers

Flapen Score

Kerplunk against its category

The dotted line is the Toys & Games average. Past it, Kerplunk is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerplunk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kerplunk 140K times last year and spent an estimated £70K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
4.2%
Market size, estimated
£70Ka year
Peak month
December10.9× the quietest month
Top search term
kerplunk78K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £5.17 to £24.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £11.90 that is £15K to £18K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£5.17–£24.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Games & Accessories. It carries 10,371 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Games & Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,371per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kerplunk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

58

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

2%

  • Toyrific42%
  • Juegos Mattel36%
  • Cheerful Children Toys10%
  • TOMY4%
  • Montrix4%
  • Mistep3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kerplunk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Kerplunk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerplunk78K/yr
  • kerplunk game for kids33K/yr
  • ker plunk8K/yr
  • kerplunk game9K/yr
  • kerplunk game original7K/yr
  • ker plunk game5K/yr

Reviews and returns

What reviews say buyers love and hate about Kerplunk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.04

poor quality too as some broke

Didn't feel the quality was as remembered

Cheaply made

Strength11%−0.07

flimsy

Flimsy

Not sturdy very flimsy

Functionality-Overall10%−0.10

Just wont pop up

Unfortunately this item doesnt work for us

One minute it works fine them the next go it wont pop up even with all swords in

Fun/Entertainment Experience8%+2.79

it wasn't that much fun

Not fun, wouldnt recommend

Adhesion/Stickiness8%−0.08

Darts won't stick

THE DARTS DONT STICK

Magnets dont stick

Love

Fun/Entertainment Experience39%+2.79

Fun game

Amazing family fun game

Great family game

Value For Money13%+1.06

worth the price

Great value

Good price

Quality-Overall13%−0.04

Good quality

Overall impressed

Great quality and durable

Advertised Vs Actual Product6%

As advertised

As described

the product looked like the photo

Strength5%−0.07

It's sturdy

Sturdy construction

Sturdy game board

Return

1.2% Return rate 6% Fixable by listing

Functionality-Overall45%█▅▄▆▇▆

Just wont pop up

Unfortunately this item doesnt work for us

One minute it works fine them the next go it wont pop up even with all swords in

Gifting Purpose10%▂▅█▃▃▃
Quality-Overall10%▇▅▅▆█▆

poor quality too as some broke

Didn't feel the quality was as remembered

Cheaply made

Defective Material/Parts9%▄▄▂▂▆█
Size-Overall5%▁▁█▆▄▃

FAQ

Common Kerplunk questions

Answered from the same tracked data.