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Kermit the Frog Puppet

Fail

Shoppers spend only $19K a year here, so Kermit the Frog Puppet is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£19K/yr80K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
50%top-5 click share · 24 brands · 75 sellers

Flapen Score

Kermit the Frog Puppet against its category

The dotted line is the Toys & Games average. Past it, Kermit the Frog Puppet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kermit the Frog Puppet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kermit the Frog Puppet 80K times last year and spent an estimated £19K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
2.0%
Market size, estimated
£19Ka year
Peak month
December4.0× the quietest month
Top search term
kermit the frog30K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £2.51 to £24.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.95 that is £1K to £3K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£2.51–£24.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,130 within Dolls & Accessories. It carries 338 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
78%
Out of stock, average day
10.9%
Average rank
#2,130in Dolls & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kermit the Frog Puppet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£772£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 rising

Sellers

75

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

50%

Top 20: 93%

Open market

41%

  • Disney15%
  • LIAOLI12%
  • NICERINC9%
  • AlloFuu9%
  • BAUNA7%
  • XEERUN6%

Demand

Kermit the Frog Puppet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Kermit the Frog Puppet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kermit the frog30K/yr
  • kermit the frog puppet25K/yr
  • kermit18K/yr
  • kermit the frog plush4K/yr
  • kermit puppet3K/yr

Reviews and returns

What reviews say buyers love and hate about Kermit the Frog Puppet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.11

This product was the expensive version

Waste of money

Stitch/Finish/Polish25%−0.10

Seams came apart

Quality-Overall25%+1.25

Poor Quality

Advertised Vs Actual Product13%−0.05

looked nothing like the picture

Love

Quality-Overall53%+1.25

Good quality

It's the quality that we've come to expect of a Funko pop

Well made and a good size

Product Condition10%+1.01

Great like new item

Like new condition

Value For Money10%−0.11

Value for money

Gifting Purpose10%+1.01

Great, fun gift

Great gift idea

Size-Overall8%+0.83

Well made and a good size

Nise size

Return

1.0% Return rate 64% Fixable by listing

Advertised Vs Actual Product36%▁▅▃▁█▇

looked nothing like the picture

Size-Overall23%▁▅█▁▁▄
Defective Material/Parts11%▁▅▇▁▁█
Quality-Overall7%▁█▁▁▁▁

Poor Quality

Material Quality7%▁▁█▁█▁

FAQ

Common Kermit the Frog Puppet questions

Answered from the same tracked data.