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Kendama

Fail

Demand is soft, at -47.5% this quarter, so Kendama is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£96K/yr178K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
61%top-5 click share · 13 brands · 28 sellers

Flapen Score

Kendama against its category

The dotted line is the Toys & Games average. Past it, Kendama is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kendama market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kendama 178K times last year and spent an estimated £96K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
3.1%
Market size, estimated
£96Ka year
Top search term
kendama105K searches a year

02 · Price

A sale here is worth £17.63.

Listings sell for £17.63 on average, from £6.44 to £37.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.63 that is £0 to £2K a year per listing.

Average price
£17.63inside the $15 to $100 sweet spot
Price range
£6.44–£37.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #17 within Sports Toys & Outdoor. It carries 232 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
77%
Out of stock, average day
32.0%
Average rank
#17in Sports Toys & Outdoor
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kendama products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

13 rising

Sellers

28

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

16%

  • KROM31%
  • Hamkaw18%
  • Skill Addicts13%
  • HAICN10%
  • Itian7%
  • ZASCHMOY6%
  • Open — no brand owns it (7 brands, 16%)

Demand

Kendama search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 14.6× · 9 of 12 months tracked

Search terms

Top Kendama search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kendama105K/yr
  • kendama toy13K/yr
  • kendama krom24K/yr
  • krom kendama10K/yr
  • kendama sweets15K/yr
  • sweets kendama6K/yr
  • kendama krom pop5K/yr

Reviews and returns

What reviews say buyers love and hate about Kendama

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall46%−0.40

Poor quality

Not such a great quality

So the quality not as good

Strap/String Quality13%−0.04

however the quality is quite ba as the string got ruined after a few days

Weight Heavy8%+0.40

surprisingly heavy. around 78g

Durability8%−0.03

is just falling off

Love

Quality-Overall33%−0.40

This is a very well made

Product looks great

Fun/Entertainment Experience25%+4.10

Super good kendama toy

Strength8%+0.40

although its quite thin it definitely feels strong enough to take the stress of flicking the ball up in the air

Value For Money8%−0.03

Good price

It's not a bad price

Return

1.3% Return rate 39% Fixable by listing

Size-Overall39%▁▄▄▁▁█
Strap/String Quality28%▁█▁▁▁▄

however the quality is quite ba as the string got ruined after a few days

Gifting Purpose11%▁▁█▁▁▁
Design-Overall11%▁▁█▁▁▁
Connectivity-Overall11%

FAQ

Common Kendama questions

Answered from the same tracked data.