- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £96K/yr178K searches / yr
- 90-day growth
- -47.5%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 28 sellers
Flapen Score
Kendama against its category
The dotted line is the Toys & Games average. Past it, Kendama is stronger. Inside it, weaker.
Market
The Kendama market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kendama 178K times last year and spent an estimated £96K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -47.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £96Ka year
- Top search term
- kendama105K searches a year
02 · Price
A sale here is worth £17.63.
Listings sell for £17.63 on average, from £6.44 to £37.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.63 that is £0 to £2K a year per listing.
- Average price
- £17.63inside the $15 to $100 sweet spot
- Price range
- £6.44–£37.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #17 within Sports Toys & Outdoor. It carries 232 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 77%
- Out of stock, average day
- 32.0%
- Average rank
- #17in Sports Toys & Outdoor
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kendama products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hamkaw Wooden Toy Outdoor Sports Kendama Toy Children and Adults Outdoor Sports Crack Beech Wood Colorful Design Black and Blue
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3y ago

Original KROM Pro Kendama Wooden for Beginners and Advanced Players - Pop Black - Skill Game for Outdoor and Indoor Use - Wooden Toy with Cord and Ball - Kendama Skill Toy Ball Catching Game
- Price
- £24.64
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 6y ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Itian The Kendama Toys With Crack Paint For All Kinds Of Fun Children Ball Games Wooden Toys Kendama And Extra String (Black And Blue)
- Price
- £13.11
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 8y ago
Trending
estimated 90-day click momentum
Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
28
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
16%
- KROM31%
- Hamkaw18%
- Skill Addicts13%
- HAICN10%
- Itian7%
- ZASCHMOY6%
- Open — no brand owns it (7 brands, 16%)
Demand
Kendama search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.6× · 9 of 12 months tracked
Search terms
Top Kendama search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kendama105K/yr
- kendama toy13K/yr
- kendama krom24K/yr
- krom kendama10K/yr
- kendama sweets15K/yr
- sweets kendama6K/yr
- kendama krom pop5K/yr
Reviews and returns
What reviews say buyers love and hate about Kendama
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kendama questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









