Kendama
soft demand (-47.5% this quarter) — Kendama doesn't clear our bar today.
Flapen Score
Is Kendama profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kendama is a £96K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Kendama: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -47.5% over the last 90 days and 3.1% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Kendama products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hamkaw Wooden Toy Outdoor Sports Kendama Toy Children and Adults Outdoor Sports Crack Beech Wood Colorful Design Black and Blue
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3y ago
Original KROM Pro Kendama Wooden for Beginners and Advanced Players - Pop Black - Skill Game for Outdoor and Indoor Use - Wooden Toy with Cord and Ball - Kendama Skill Toy Ball Catching Game
- Price
- £24.64
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 6y ago
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Itian The Kendama Toys With Crack Paint For All Kinds Of Fun Children Ball Games Wooden Toys Kendama And Extra String (Black And Blue)
- Price
- £13.11
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 8y ago
Trending
90-day click momentum
Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch dateBohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
16%
- KROM31%
- Hamkaw18%
- Skill Addicts13%
- HAICN10%
- Itian7%
- ZASCHMOY6%
- Open — no brand owns it (7 brands, 16%)
Kendama demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Kendama search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kendama105K/yr
- kendama toy13K/yr
- kendama krom24K/yr
- krom kendama10K/yr
- kendama sweets15K/yr
- sweets kendama6K/yr
- kendama krom pop5K/yr
What reviews say buyers love and hate about Kendama
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“This is a very well made”
“Super good kendama toy”
“although its quite thin it definitely feels strong enough to take the stress of flicking the ball up in the air”
“Good price”
What buyers complain about
75% of reviews“Poor quality”
“however the quality is quite ba as the string got ruined after a few days”
“surprisingly heavy. around 78g”
“is just falling off”
Kendama return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kendama questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
