kendama
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great232.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Price range
Good£6.44–£37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£96K£96K/yr · 178K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kendama is a £96K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
kendama market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 36%
- Out of stock
- 32.0%
- Avg brand age
- 38 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
16%
- KROM31%
- Hamkaw18%
- Skill Addicts13%
- HAICN10%
- Itian7%
- ZASCHMOY6%
- Open — no brand owns it (7 brands, 16%)
Demand
Weekly Amazon search volume, last 39 weeks — -47.5% search growth over the last 90 days.Top kendama search terms
- kendama105K/yr
- kendama toy13K/yr
- kendama krom24K/yr
- krom kendama10K/yr
- kendama sweets15K/yr
- sweets kendama6K/yr
- kendama krom pop5K/yr
Top kendama products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hamkaw Wooden Toy Outdoor Sports Kendama Toy Children and Adults Outdoor Sports Crack Beech Wood Colorful Design Black and Blue
Hamkaw£7.264.1★24 rev
Original KROM Pro Kendama Wooden for Beginners and Advanced Players - Pop Black - Skill Game for Outdoor and Indoor Use - Wooden Toy with Cord and Ball - Kendama Skill Toy Ball Catching Game
KROM£24.644.6★776 rev
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
Skill Addicts£25.104.9★29 rev
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
HAICN£6.440.0★0 rev
Itian The Kendama Toys With Crack Paint For All Kinds Of Fun Children Ball Games Wooden Toys Kendama And Extra String (Black And Blue)
Itian£13.114.2★721 rev
Newest
by launch date
Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
Bohue£8.910 rev
Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
Tagtight£8.940 rev
Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
Generic£14.840 rev
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
HAICN£6.440 rev
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
Skill Addicts£25.1029 rev
Trending
90-day click momentumTagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
Tagtight£8.940.0★
Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
Bohue£8.910.0★
Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
Skill Addicts£25.104.9★
HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
HAICN£6.440.0★
Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
Generic£14.840.0★
What buyers say about kendama
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very well made”
“Super good kendama toy”
“although its quite thin it definitely feels strong enough to take the stress of flicking the ball up in the air”
“Good price”
What buyers complain about
“Poor quality”
“however the quality is quite ba as the string got ruined after a few days”
“surprisingly heavy. around 78g”
“is just falling off”
Top return reasons
Common questions
- Is kendama profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the kendama niche?
- 13 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kendama?
- Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Weight Heavy. The return rate is 1.3%.
- What does it cost to enter the kendama niche?
- Listings span £6.44–£37.77; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.