- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £96K/yr178K searches / yr
- 90-day growth
- -47.5%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 28 sellers
Flapen Score
Kendama against its category
The dotted line is the Toys & Games average. Past it, Kendama is stronger. Inside it, weaker.
Market
The Kendama market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kendama 178K times last year and spent an estimated £96K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -47.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £96Ka year
- Top search term
- kendama105K searches a year
02 · Price
A sale here is worth £17.63.
Listings sell for £17.63 on average, from £6.44 to £37.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.63 that is £0 to £2K a year per listing.
- Average price
- £17.63inside the $15 to $100 sweet spot
- Price range
- £6.44–£37.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #17 within Sports Toys & Outdoor. It carries 232 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 77%
- Out of stock, average day
- 32.0%
- Average rank
- #17in Sports Toys & Outdoor
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kendama products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hamkaw Wooden Toy Outdoor Sports Kendama Toy Children and Adults Outdoor Sports Crack Beech Wood Colorful Design Black and Blue
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3y ago

Original KROM Pro Kendama Wooden for Beginners and Advanced Players - Pop Black - Skill Game for Outdoor and Indoor Use - Wooden Toy with Cord and Ball - Kendama Skill Toy Ball Catching Game
- Price
- £24.64
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 6y ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Itian The Kendama Toys With Crack Paint For All Kinds Of Fun Children Ball Games Wooden Toys Kendama And Extra String (Black And Blue)
- Price
- £13.11
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 8y ago
Trending
90-day click momentum
Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor
- Price
- £8.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and
- Price
- £8.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish
- Price
- £14.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts
- Price
- £6.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks
- Price
- £25.10
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
16%
- KROM31%
- Hamkaw18%
- Skill Addicts13%
- HAICN10%
- Itian7%
- ZASCHMOY6%
- Open — no brand owns it (7 brands, 16%)
Demand
Kendama search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.6× · 9 of 12 months tracked
Search terms
Top Kendama search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kendama105K/yr
- kendama toy13K/yr
- kendama krom24K/yr
- krom kendama10K/yr
- kendama sweets15K/yr
- sweets kendama6K/yr
- kendama krom pop5K/yr
Reviews and returns
What reviews say buyers love and hate about Kendama
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Not such a great quality
So the quality not as good
however the quality is quite ba as the string got ruined after a few days
surprisingly heavy. around 78g
is just falling off
Love
This is a very well made
Product looks great
Super good kendama toy
although its quite thin it definitely feels strong enough to take the stress of flicking the ball up in the air
Good price
It's not a bad price
Return
1.3% Return rate 39% Fixable by listing
however the quality is quite ba as the string got ruined after a few days
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kendama questions
Answered from the same tracked data.









