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Kapla

Fail

The top 5 brands take 100% of clicks, so Kapla is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£47K/yr27K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
85%top-5 click share · 3 brands · 13 sellers

Flapen Score

Kapla against its category

The dotted line is the Toys & Games average. Past it, Kapla is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kapla market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kapla 27K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
2.7%
Market size, estimated
£47Ka year
Peak month
December5.1× the quietest month
Top search term
kapla14K searches a year

02 · Price

A sale here is worth £62.69.

Listings sell for £62.69 on average, from £7.73 to £244.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £62.69 that is £0 to £6K a year per listing.

Average price
£62.69inside the $15 to $100 sweet spot
Price range
£7.73–£244.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,219 within Baby & Toddler Toys. It carries 622 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#2,219in Baby & Toddler Toys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kapla products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • KAPLA71%
  • NiToy27%
  • MIHURO2%
  • Open — no brand owns it (0%)

Demand

Kapla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Reviews and returns

What reviews say buyers love and hate about Kapla

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Creativity”
20%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.4%of orders come back
“She did mention that not all the instructions are so easy to understand”
A buyer, on “Instructions/User Manual/Troubleshooting”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Kapla questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data