- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £47K/yr27K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 13 sellers
Flapen Score
Kapla against its category
The dotted line is the Toys & Games average. Past it, Kapla is stronger. Inside it, weaker.
Market
The Kapla market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kapla 27K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £47Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- kapla14K searches a year
02 · Price
A sale here is worth £62.69.
Listings sell for £62.69 on average, from £7.73 to £244.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £62.69 that is £0 to £6K a year per listing.
- Average price
- £62.69inside the $15 to $100 sweet spot
- Price range
- £7.73–£244.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,219 within Baby & Toddler Toys. It carries 622 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 40%
- Out of stock, average day
- 0.0%
- Average rank
- #2,219in Baby & Toddler Toys
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 622per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kapla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KAPLA box 200 natural planks Wooden toy Construction game from 2 years old
- Price
- £44.89
- Rating
- 4.7/5
- Reviews
- 3,486
- Age
- 18y ago

NiToy 200-Piece Wooden Plank Building Blocks STEM Sensory Toy Set
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 2y ago

KAPLA - Box of 1000 Wooden Plates Wooden Toy Construction Toy from 2 Years
- Price
- £244.33
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 18y ago

KAPLA Wooden Construction Kit 280 Stones in Wooden Box with Art Book
- Price
- £71.83
- Rating
- 4.7/5
- Reviews
- 714
- Age
- 18y ago

KAPLA Octocolor Box with 100 coloured planks (Red Orange Yellow Green Light Blue Dark Blue Pink Purple) Wooden Toy Construction Game from 2 Years Onwards.
- Price
- £36.96
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 15y ago
Trending
estimated 90-day click momentum
100 Pcs Wood Wooden Plank Building Blocks Wooden Blocks for Kids
- Price
- £7.73
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1y ago

KAPLA Wooden Plates in Wooden Box with Carry Handles and Blue Art Book 280 Pieces
- Price
- £69.30
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago

KAPLA - Box of 1000 Wooden Plates Wooden Toy Construction Toy from 2 Years
- Price
- £244.33
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 18y ago

NiToy 200-Piece Wooden Plank Building Blocks STEM Sensory Toy Set
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 2y ago

KAPLA Octocolor Box with 100 coloured planks (Red Orange Yellow Green Light Blue Dark Blue Pink Purple) Wooden Toy Construction Game from 2 Years Onwards.
- Price
- £36.96
- Rating
- 4.8/5
- Reviews
- 722
- Age
- 15y ago
Newest
by launch date
100 Pcs Wood Wooden Plank Building Blocks Wooden Blocks for Kids
- Price
- £7.73
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 1y ago

NiToy 200-Piece Wooden Plank Building Blocks STEM Sensory Toy Set
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 2y ago

KAPLA Wooden Plates in Wooden Box with Carry Handles and Blue Art Book 280 Pieces
- Price
- £69.30
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago

KAPLA SUMMER BOX 200 colorful planks (blue red and yellow) with construction guide wooden toy building set from 2 years
- Price
- £54.01
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 3y ago

KAPLA Spring Box - Building Set with 200 Coloured Wooden Planks Wooden Game and Toy from 2 Years...
- Price
- £50.43
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- KAPLA71%
- NiToy27%
- MIHURO2%
- Open — no brand owns it (0%)
Demand
Kapla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Reviews and returns
What reviews say buyers love and hate about Kapla
We read the reviews and the return reasons for every product selling here.
“She did mention that not all the instructions are so easy to understand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kapla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









