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Kanoodle

Fail

The top 5 brands take 100% of clicks, so Kanoodle is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£94K/yr114K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
93%top-5 click share · 4 brands · 33 sellers

Flapen Score

Kanoodle against its category

The dotted line is the Toys & Games average. Past it, Kanoodle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kanoodle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kanoodle 114K times last year and spent an estimated £94K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
7.3%
Market size, estimated
£94Ka year
Peak month
December5.3× the quietest month
Top search term
kanoodle72K searches a year

02 · Price

A sale here is worth £11.27.

Listings sell for £11.27 on average, from £6.30 to £17.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £11.27 that is £14K to £17K a year per listing.

Average price
£11.27under the $15 to $100 sweet spot
Price range
£6.30–£17.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #652 within Games & Accessories. It carries 7,524 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#652in Games & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,524per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kanoodle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Learning Resources43%
  • Educational Insights36%
  • Aonuy16%
  • Generic5%

Demand

Kanoodle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Kanoodle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kanoodle72K/yr
  • kanoodle game35K/yr
  • kanoodle ultimate champion5K/yr
  • kaboodle2K/yr

Reviews and returns

What reviews say buyers love and hate about Kanoodle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall100%−0.30

Doesnt work

Love

Fun/Entertainment Experience37%+2.26

lots of hours of fun had

Fun game

Good little game

Ease Of Use12%+0.51

easy to use

Great for all ages – simple to learn

Handy for travel

Gifting Purpose11%+0.47

Ideal gift for my grandson aged 8

This was brought as a gift for my son for Christmas

Bought as a gift the recipient was really happy

Portability10%+0.44

Perfect for travel

Super portable – everything fits in a small case

Brilliant for kids when travelling

Value For Money9%+0.39

Well worth the money

Good product good price

Worth every lennyzs

Return

0.7% Return rate 30% Fixable by listing

Size-Overall24%▁▂▃▃█▇
Defective Material/Parts19%▁█▆▄▆▆
Gifting Purpose9%▁▇▅█▁▁
Functionality-Overall8%█▂▂▂▁▁

Doesnt work

Instructions/User Manual/Troubleshooting6%▁▁█▆▅▁

FAQ

Common Kanoodle questions

Answered from the same tracked data.