Kaleidoscope

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

3.6%

Market size, estimated

£64Ka year

Peak month

December4.1× the quietest month

Top search term

kaleidoscope72K searches a year

Listings sell for £15.02 on average, from £2.40 to £61.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.02 that is £2K to £4K a year per listing.

Average price

£15.02inside the $15 to $100 sweet spot

Price range

£2.40–£61.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #470 within Novelty & Gag Toys. It carries 370 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

70%

Out of stock, average day

5.6%

Average rank

#470in Novelty & Gag Toys

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

370per listing

Listings tracked

30

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months