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Jurassic World Rebirth

Fail

The top 5 brands take 100% of clicks, so Jurassic World Rebirth is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£19K/yr39K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
71%top-5 click share · 5 brands · 161 sellers

Flapen Score

Jurassic World Rebirth against its category

The dotted line is the Toys & Games average. Past it, Jurassic World Rebirth is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jurassic World Rebirth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jurassic World Rebirth 39K times last year and spent an estimated £19K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
1.6%
Market size, estimated
£19Ka year
Peak month
August157.2× the quietest month
Top search term
titanosaurus10K searches a year

02 · Price

A sale here is worth £29.47.

Listings sell for £29.47 on average, from £10.00 to £56.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £29.47 that is £0 to £3K a year per listing.

Average price
£29.47inside the $15 to $100 sweet spot
Price range
£10.00–£56.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #762 within Building & Construction Toys. It carries 2,261 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#762in Building & Construction Toys
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,261per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Jurassic World Rebirth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

161

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Mattel40%
  • BANDAI29%
  • LEGO15%
  • Funko10%
  • Schmidt6%
  • Open — no brand owns it (0%)

Demand

Jurassic World Rebirth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 157.2×

Search terms

Top Jurassic World Rebirth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • titanosaurus10K/yr
  • jurassic park rebirth21K/yr
  • mattel jurassic world rebirth5K/yr
  • jurrasic world rebirth3K/yr

Reviews and returns

What reviews say buyers love and hate about Jurassic World Rebirth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.92

Quite expensive for what it is

Not worth it the money

Over priced

Size-Overall12%+0.52

Bigger than expected

I thought it would be small in size

The T rex is gigantic

Material Quality6%−0.04

Cheap plastic

Functionality-Overall6%−0.04

Doesn't work

Adhesion/Stickiness6%−0.04

drops off quite easily

Love

Fun/Entertainment Experience24%+1.56

Amazing toy

My grandson enjoys playing with it

Great toy

Value For Money24%+0.92

Good price

made well worth the money

great value for money

Quality-Overall21%+0.76

Great quality and looks realistic

Very happy boy for Christmas it came everywhere with us good quality great raw

Good quality

Size-Overall7%+0.52

Decent size

Sized large enough to eat other dinos

fits in perfectly

Collectibles6%+0.44

Son collects these

the perfect addition to our collection

Return

1.6% Return rate 15% Fixable by listing

Functionality-Overall18%▃██▄▁▅

Doesn't work

Defective Material/Parts15%█▅▃▅▄▆
Size-Overall8%▁▇▁██▅

Bigger than expected

I thought it would be small in size

The T rex is gigantic

Gifting Purpose8%█▄▄▁▅▃
Battery Inclusion8%▁▁▁▅█▅

FAQ

Common Jurassic World Rebirth questions

Answered from the same tracked data.