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Jurassic World Dinosaurs

Fail

Shoppers spend only $29K a year here, so Jurassic World Dinosaurs is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£29K/yr121K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
22%top-5 click share · 17 brands · 389 sellers

Flapen Score

Jurassic World Dinosaurs against its category

The dotted line is the Toys & Games average. Past it, Jurassic World Dinosaurs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jurassic World Dinosaurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jurassic World Dinosaurs 121K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
1.0%
Market size, estimated
£29Ka year
Peak month
November4.6× the quietest month
Top search term
jurassic world figures12K searches a year

02 · Price

A sale here is worth £24.14.

Listings sell for £24.14 on average, from £7.03 to £75.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.

Average price
£24.14inside the $15 to $100 sweet spot
Price range
£7.03–£75.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #414 within Play Figures. It carries 1,477 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
76%
Out of stock, average day
5.3%
Average rank
#414in Play Figures
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,477per listing
Listings tracked
74

04 · Newcomers

Amazon counts 17 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
17Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jurassic World Dinosaurs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£858£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

389

Top-5 brand share

89%

Top 20: 98%

Top-5 click share

22%

Top 20: 58%

Open market

10%

  • Mattel74%
  • Jurassic World6%
  • Schleich4%
  • Zappi Co2%
  • Papo2%
  • --2%
  • Open — no brand owns it (11 brands, 10%)

Demand

Jurassic World Dinosaurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Jurassic World Dinosaurs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jurassic world figures12K/yr
  • allosaurus11K/yr
  • scorpius rex6K/yr
  • mattel dinosaurs10K/yr
  • jurassic park figures5K/yr
  • jurassic world dominion toys9K/yr
  • jurassic park dinosaurs8K/yr
  • jurassic world camp cretaceous toys5K/yr
  • jurassic world chaos theory11K/yr
  • super colossal jurassic world7K/yr

Reviews and returns

What reviews say buyers love and hate about Jurassic World Dinosaurs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

Wish it wasnt so expensive

Overpriced

Overpriced for what it actually is

Size-Overall13%+0.67

joints are loose

Bigger than expected

small

Quality-Overall5%+1.44

Expected much better quality from Mattel

Poor quality

Poor seller quality

Rusts/Corrodes4%−0.03

Battery corroded, didnt work properly

Then when we received it batteries that were in the dinosaur were corroded

Defective Material/Parts3%−0.02

Some of the parts dont line up

Love

Quality-Overall25%+1.44

Good quality and value arrived quickly

Good quality toy

Good quality

Fun/Entertainment Experience22%+1.09

Fantastic toy

Enjoyed

Fun for all

Value For Money11%−0.03

A reasonable price

Excellent value for money

Good price

Gifting Purpose9%+0.69

Truly magical gift

Fantastic for a gift

Perfect birthday gift

Collectibles7%+0.49

Little boy loves it great addition to his collection

Good addition to my grandsons dinosaur collection

Great addition to my spinosauride collection

Return

1.2% Return rate 14% Fixable by listing

Defective Material/Parts17%▆▄▃█▅▆

Some of the parts dont line up

Functionality-Overall14%▆██▄▄▄
Size-Overall11%▁▅▄▄█▄

joints are loose

Bigger than expected

small

Gifting Purpose10%█▅█▁▂▄
Value For Money5%▁▇▄▁▁█

Wish it wasnt so expensive

Overpriced

Overpriced for what it actually is

FAQ

Common Jurassic World Dinosaurs questions

Answered from the same tracked data.