Jurassic World Dinosaurs
FailShoppers spend only $29K a year here, so Jurassic World Dinosaurs is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £29K/yr121K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 22%top-5 click share · 17 brands · 389 sellers
Flapen Score
Jurassic World Dinosaurs against its category
The dotted line is the Toys & Games average. Past it, Jurassic World Dinosaurs is stronger. Inside it, weaker.
Market
The Jurassic World Dinosaurs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jurassic World Dinosaurs 121K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £29Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- jurassic world figures12K searches a year
02 · Price
A sale here is worth £24.14.
Listings sell for £24.14 on average, from £7.03 to £75.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.
- Average price
- £24.14inside the $15 to $100 sweet spot
- Price range
- £7.03–£75.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #414 within Play Figures. It carries 1,477 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 76%
- Out of stock, average day
- 5.3%
- Average rank
- #414in Play Figures
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,477per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 17 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Jurassic World Dinosaurs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Jurassic World Slash N Battle Scorpios Rex Action & Sound Dinosaur Figure Camp Cretaceous with Movable Joints Slashing & Tail Whip Motions & Roar Sound Kids Gift Ages 4 Years & Up HCB03
- Price
- £33.43
- Rating
- 4.7/5
- Reviews
- 2,327
- Age
- 5y ago

Mattel Jurassic World Chaos Theory Slash N Roar Therizinosaurus Dinosaur Action Figure Toy Attack Claws & Sound Digital Play JCG17
- Price
- £24.27
- Rating
- 4.9/5
- Reviews
- 527
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago
Trending
90-day click momentum
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago

Jurassic World Colossal Carnotaurus Toro Dinosaur Action Figure Camp Cretaceous with Stomach-Release Feature 36-in/91-cm Long Realistic Sculpting Kid Gift Age 4 Years & Up HBY86
- Price
- £74.50
- Rating
- 4.7/5
- Reviews
- 1,974
- Age
- 5y ago
Newest
by launch date
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Mussaurus Premium Design with Realistic Eyes 15 Articulated Joints & Extra Feet JKM89
- Price
- £15.22
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 8mo ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
389
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
22%
Top 20: 58%
Open market
10%
- Mattel74%
- Jurassic World6%
- Schleich4%
- Zappi Co2%
- Papo2%
- --2%
- Open — no brand owns it (11 brands, 10%)
Demand
Jurassic World Dinosaurs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×
Search terms
Top Jurassic World Dinosaurs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jurassic world figures12K/yr
- allosaurus11K/yr
- scorpius rex6K/yr
- mattel dinosaurs10K/yr
- jurassic park figures5K/yr
- jurassic world dominion toys9K/yr
- jurassic park dinosaurs8K/yr
- jurassic world camp cretaceous toys5K/yr
- jurassic world chaos theory11K/yr
- super colossal jurassic world7K/yr
Reviews and returns
What reviews say buyers love and hate about Jurassic World Dinosaurs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wish it wasnt so expensive
Overpriced
Overpriced for what it actually is
joints are loose
Bigger than expected
small
Expected much better quality from Mattel
Poor quality
Poor seller quality
Battery corroded, didnt work properly
Then when we received it batteries that were in the dinosaur were corroded
Some of the parts dont line up
Love
Good quality and value arrived quickly
Good quality toy
Good quality
Fantastic toy
Enjoyed
Fun for all
A reasonable price
Excellent value for money
Good price
Truly magical gift
Fantastic for a gift
Perfect birthday gift
Little boy loves it great addition to his collection
Good addition to my grandsons dinosaur collection
Great addition to my spinosauride collection
Return
1.2% Return rate 14% Fixable by listing
Some of the parts dont line up
joints are loose
Bigger than expected
small
Wish it wasnt so expensive
Overpriced
Overpriced for what it actually is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurassic World Dinosaurs questions
Answered from the same tracked data.









