Jurassic World Dinosaurs
FailShoppers spend an estimated $29K a year here, so Jurassic World Dinosaurs is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £29K/yr121K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 22%top-5 click share · 17 brands · 389 sellers
Flapen Score
Jurassic World Dinosaurs against its category
The dotted line is the Toys & Games average. Past it, Jurassic World Dinosaurs is stronger. Inside it, weaker.
Market
The Jurassic World Dinosaurs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jurassic World Dinosaurs 121K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £29Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- jurassic world figures12K searches a year
02 · Price
A sale here is worth £24.14.
Listings sell for £24.14 on average, from £7.03 to £75.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.
- Average price
- £24.14inside the $15 to $100 sweet spot
- Price range
- £7.03–£75.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #414 within Play Figures. It carries 1,477 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 76%
- Out of stock, average day
- 5.3%
- Average rank
- #414in Play Figures
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,477per listing
- Listings tracked
- 74
04 · Newcomers
17 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Jurassic World Dinosaurs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Jurassic World Slash N Battle Scorpios Rex Action & Sound Dinosaur Figure Camp Cretaceous with Movable Joints Slashing & Tail Whip Motions & Roar Sound Kids Gift Ages 4 Years & Up HCB03
- Price
- £33.43
- Rating
- 4.7/5
- Reviews
- 2,327
- Age
- 5y ago

Mattel Jurassic World Chaos Theory Slash N Roar Therizinosaurus Dinosaur Action Figure Toy Attack Claws & Sound Digital Play JCG17
- Price
- £24.27
- Rating
- 4.9/5
- Reviews
- 527
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago

Jurassic World Colossal Carnotaurus Toro Dinosaur Action Figure Camp Cretaceous with Stomach-Release Feature 36-in/91-cm Long Realistic Sculpting Kid Gift Age 4 Years & Up HBY86
- Price
- £74.50
- Rating
- 4.7/5
- Reviews
- 1,974
- Age
- 5y ago
Newest
by launch date
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Mussaurus Premium Design with Realistic Eyes 15 Articulated Joints & Extra Feet JKM89
- Price
- £15.22
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 8mo ago

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
389
Est. top-5 brand share
89%
Top 20: 98%
Est. top-5 click share
22%
Top 20: 58%
Open market
10%
- Mattel74%
- Jurassic World6%
- Schleich4%
- Zappi Co2%
- Papo2%
- --2%
- Open — no brand owns it (11 brands, 10%)
Demand
Jurassic World Dinosaurs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×
Search terms
Top Jurassic World Dinosaurs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jurassic world figures12K/yr
- allosaurus11K/yr
- scorpius rex6K/yr
- mattel dinosaurs10K/yr
- jurassic park figures5K/yr
- jurassic world dominion toys9K/yr
- jurassic park dinosaurs8K/yr
- jurassic world camp cretaceous toys5K/yr
- jurassic world chaos theory11K/yr
- super colossal jurassic world7K/yr
Reviews and returns
What reviews say buyers love and hate about Jurassic World Dinosaurs
We read the reviews and the return reasons for every product selling here.
“Wish it wasnt so expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurassic World Dinosaurs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









