jurassic world dinosaurs
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£24.14avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£7.03–£75.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,476.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 121K searches
According to Flapen's Amazon United Kingdom niche tracking, jurassic world dinosaurs is a £29K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jurassic world dinosaurs market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #414
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 30%
- Out of stock
- 5.3%
- Avg brand age
- 43 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
389
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
22%
Top 20: 58%
Open market
10%
- Mattel74%
- Jurassic World6%
- Schleich4%
- Zappi Co2%
- Papo2%
- --2%
- Open — no brand owns it (11 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -25.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×
Top jurassic world dinosaurs search terms
- jurassic world figures12K/yr
- allosaurus11K/yr
- scorpius rex6K/yr
- mattel dinosaurs10K/yr
- jurassic park figures5K/yr
- jurassic world dominion toys9K/yr
- jurassic park dinosaurs8K/yr
- jurassic world camp cretaceous toys5K/yr
- jurassic world chaos theory11K/yr
- super colossal jurassic world7K/yr
Top jurassic world dinosaurs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
Mattel£36.914.0★32 rev
Jurassic World Slash N Battle Scorpios Rex Action & Sound Dinosaur Figure Camp Cretaceous with Movable Joints Slashing & Tail Whip Motions & Roar Sound Kids Gift Ages 4 Years & Up HCB03
Mattel£33.434.7★2,327 rev
Mattel Jurassic World Chaos Theory Slash N Roar Therizinosaurus Dinosaur Action Figure Toy Attack Claws & Sound Digital Play JCG17
Mattel£24.274.9★527 rev
Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
Mattel£36.214.7★1,811 rev
Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
Mattel£16.094.7★125 rev
Newest
by launch date
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
Mattel£17.7435 rev
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
Mattel£36.9132 rev
Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
Mattel£15.7473 rev
Mattel Jurassic World Hammond Collection Dinosaur Action Figure Mussaurus Premium Design with Realistic Eyes 15 Articulated Joints & Extra Feet JKM89
Mattel£15.2262 rev
Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
Mattel£16.09125 rev
Trending
90-day click momentumMattel Jurassic World Hammond Collection Scorpios Rex Action Figure
Mattel£36.914.0★
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
Mattel£17.744.4★
Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
Mattel£15.744.4★
Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
Mattel£16.094.7★
Jurassic World Colossal Carnotaurus Toro Dinosaur Action Figure Camp Cretaceous with Stomach-Release Feature 36-in/91-cm Long Realistic Sculpting Kid Gift Age 4 Years & Up HBY86
Mattel£74.504.7★
What buyers say about jurassic world dinosaurs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and value arrived quickly”
“Fantastic toy”
“A reasonable price”
“Truly magical gift”
“Little boy loves it great addition to his collection”
“Decent size”
“Extremely good on how good the design was”
“makes a noise which adds to its value for money”
“it met all the expectations”
“Great colours”
What buyers complain about
“Wish it wasnt so expensive”
“joints are loose”
“Expected much better quality from Mattel”
“Battery corroded, didnt work properly”
“Some of the parts dont line up”
“Admittedly the motor mechanism is a bit loud while in play”
“Sound does not work I have a very disappointed 5 year old grandson”
“Extremely disappointed trying to assemble this toy”
“False advertising”
“doesnt really do anything so wont keep him entertained for long”
Top return reasons
Common questions
- Is jurassic world dinosaurs profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 74 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the jurassic world dinosaurs niche?
- 17 brands and 389 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in jurassic world dinosaurs?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for jurassic world dinosaurs peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.6× the quietest.
- What does it cost to enter the jurassic world dinosaurs niche?
- Listings span £7.03–£75.67; the average listing price is £24.14 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.