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Jurassic World Dinosaurs

Fail

Shoppers spend an estimated $29K a year here, so Jurassic World Dinosaurs is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£29K/yr121K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
22%top-5 click share · 17 brands · 389 sellers

Flapen Score

Jurassic World Dinosaurs against its category

The dotted line is the Toys & Games average. Past it, Jurassic World Dinosaurs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jurassic World Dinosaurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jurassic World Dinosaurs 121K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
1.0%
Market size, estimated
£29Ka year
Peak month
November4.6× the quietest month
Top search term
jurassic world figures12K searches a year

02 · Price

A sale here is worth £24.14.

Listings sell for £24.14 on average, from £7.03 to £75.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.

Average price
£24.14inside the $15 to $100 sweet spot
Price range
£7.03–£75.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #414 within Play Figures. It carries 1,477 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
76%
Out of stock, average day
5.3%
Average rank
#414in Play Figures
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,477per listing
Listings tracked
74

04 · Newcomers

17 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
17Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jurassic World Dinosaurs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£858£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

389

Est. top-5 brand share

89%

Top 20: 98%

Est. top-5 click share

22%

Top 20: 58%

Open market

10%

  • Mattel74%
  • Jurassic World6%
  • Schleich4%
  • Zappi Co2%
  • Papo2%
  • --2%
  • Open — no brand owns it (11 brands, 10%)

Demand

Jurassic World Dinosaurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Jurassic World Dinosaurs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jurassic world figures12K/yr
  • allosaurus11K/yr
  • scorpius rex6K/yr
  • mattel dinosaurs10K/yr
  • jurassic park figures5K/yr
  • jurassic world dominion toys9K/yr
  • jurassic park dinosaurs8K/yr
  • jurassic world camp cretaceous toys5K/yr
  • jurassic world chaos theory11K/yr
  • super colossal jurassic world7K/yr

Reviews and returns

What reviews say buyers love and hate about Jurassic World Dinosaurs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.2%of orders come back
“Wish it wasnt so expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jurassic World Dinosaurs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data