Jurassic World
FailBuyers convert on only 0.4% of searches, so Jurassic World is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £248K/yr3.3M searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 25%top-5 click share · 21 brands · 400 sellers
Flapen Score
Jurassic World against its category
The dotted line is the Toys & Games average. Past it, Jurassic World is stronger. Inside it, weaker.
Market
The Jurassic World market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jurassic World 3.3M times last year and spent an estimated £248K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £248Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- jurassic world1.7M searches a year
02 · Price
A sale here is worth £19.65.
Listings sell for £19.65 on average, from £5.33 to £56.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £19.65 that is £2K to £5K a year per listing.
- Average price
- £19.65inside the $15 to $100 sweet spot
- Price range
- £5.33–£56.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #304 within Play Figures. It carries 1,147 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #304in Play Figures
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,147per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 18 of last year's 27 launches as successful.
27 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 27
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Jurassic World products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago

Mattel Jurassic World Bite N Blast Mosasaurus & Mini Dinosaur
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World RebirthTail Thrasher Spinosaurus Dinosaur Toy
- Price
- £31.18
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago

Mattel Jurassic World Rebirth Wild Roar Dinosaur Toy Posable Ankylosaurus Figure Tail Controlled Head Butt & Multi Attack & Sound Digital Play JGB90
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 474
- Age
- 1y ago
Trending
90-day click momentum
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Wild Roar Stomatosuchus Dinosaur Action Figure Toy Sounds & Attack & Lights Scan Code for Digital Play JKL82
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Boys Pyjama Set | T-Rex Print Cotton T-Shirt & Elasticated Waist Shorts Pjs |Dinosaur Sleepwear (4-5 Years) Green
- Price
- £9.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Jurassic World Boys Dinosaur Pyjamas Set Long Sleeve T-Rex Character PJs Kids Cotton Nightwear Ages 4-12 Years (8-9 Years) Black
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 11mo ago
Newest
by launch date
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Mattel Jurassic World Wild Roar Stomatosuchus Dinosaur Action Figure Toy Sounds & Attack & Lights Scan Code for Digital Play JKL82
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Dinosaur Figure Toy Gigantic Thrashers Large Stegosaurus with 2 Attack Action & Evolve Feature Digital Play JKL85
- Price
- £16.94
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 7mo ago

Mattel Jurassic World Wild Roar Pteranodon Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL78
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
400
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
25%
Top 20: 66%
Open market
7%
- Mattel69%
- Jurassic World17%
- Bitzee3%
- Primal Hatch2%
- MAGNETOE1%
- Juegos Mattel1%
- Open — no brand owns it (15 brands, 7%)
Demand
Jurassic World search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Jurassic World search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jurassic world1.7M/yr
- jurassic world toys457K/yr
- jurassic world rebirth550K/yr
- jurassic204K/yr
- jurassic world dinosaurs47K/yr
- jurassic park toys50K/yr
- mattel jurassic world27K/yr
- jurrasic world38K/yr
- jurassic world rebirth toys78K/yr
- jurrasic25K/yr
Reviews and returns
What reviews say buyers love and hate about Jurassic World
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wish it wasnt so expensive
Overpriced
Overpriced for what it actually is
Small backpack
small
Bigger than expected
Poor seller quality
I have just one quality control issue with this toy
Poor Quality
its not helping
Doesn't work
it didn't work
Not an accurate representation
Inaccurate dinosaurs listed
Love
Amazing toy
Fun for all
Fantastic toy
Quality as advertised
Excellent quality product
Good quality toy
Amazing value
Good price
Definitely Worth The Price
Truly magical gift
Fantastic for a gift
Great gift
it is a very good toy for a collector
fun collectibles
Little boy loves it great addition to his collection
Return
1.2% Return rate 16% Fixable by listing
its not helping
Doesn't work
it didn't work
Small backpack
small
Bigger than expected
The lights and chomping action stopped working before the original batteries even ran out
Disappointed, stopped working within five minutes of play, replacement batteries didn't fix the problem
No stars, batteries were dead, changed, it comes on
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurassic World questions
Answered from the same tracked data.









