Jurassic World
FailBuyers convert on only 0.4% of searches, so Jurassic World is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £248K/yr3.3M searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 25%top-5 click share · 21 brands · 400 sellers
Flapen Score
Jurassic World against its category
The dotted line is the Toys & Games average. Past it, Jurassic World is stronger. Inside it, weaker.
Market
The Jurassic World market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jurassic World 3.3M times last year and spent an estimated £248K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £248Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- jurassic world1.7M searches a year
02 · Price
A sale here is worth £19.65.
Listings sell for £19.65 on average, from £5.33 to £56.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £19.65 that is £2K to £5K a year per listing.
- Average price
- £19.65inside the $15 to $100 sweet spot
- Price range
- £5.33–£56.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #304 within Play Figures. It carries 1,147 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #304in Play Figures
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,147per listing
- Listings tracked
- 71
04 · Newcomers
18 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 27
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Jurassic World products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 8mo ago

Mattel Jurassic World Bite N Blast Mosasaurus & Mini Dinosaur
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World RebirthTail Thrasher Spinosaurus Dinosaur Toy
- Price
- £31.18
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79
- Price
- £36.21
- Rating
- 4.7/5
- Reviews
- 1,811
- Age
- 1y ago

Mattel Jurassic World Rebirth Wild Roar Dinosaur Toy Posable Ankylosaurus Figure Tail Controlled Head Butt & Multi Attack & Sound Digital Play JGB90
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 474
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Wild Roar Stomatosuchus Dinosaur Action Figure Toy Sounds & Attack & Lights Scan Code for Digital Play JKL82
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Boys Pyjama Set | T-Rex Print Cotton T-Shirt & Elasticated Waist Shorts Pjs |Dinosaur Sleepwear (4-5 Years) Green
- Price
- £9.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Jurassic World Boys Dinosaur Pyjamas Set Long Sleeve T-Rex Character PJs Kids Cotton Nightwear Ages 4-12 Years (8-9 Years) Black
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 11mo ago
Newest
by launch date
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Mattel Jurassic World Wild Roar Stomatosuchus Dinosaur Action Figure Toy Sounds & Attack & Lights Scan Code for Digital Play JKL82
- Price
- £17.16
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago

Mattel Jurassic World Dinosaur Figure Toy Gigantic Thrashers Large Stegosaurus with 2 Attack Action & Evolve Feature Digital Play JKL85
- Price
- £16.94
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 7mo ago

Mattel Jurassic World Wild Roar Pteranodon Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL78
- Price
- £13.87
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
400
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 66%
Open market
7%
- Mattel69%
- Jurassic World17%
- Bitzee3%
- Primal Hatch2%
- MAGNETOE1%
- Juegos Mattel1%
- Open — no brand owns it (15 brands, 7%)
Demand
Jurassic World search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Jurassic World search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jurassic world1.7M/yr
- jurassic world toys457K/yr
- jurassic world rebirth550K/yr
- jurassic204K/yr
- jurassic world dinosaurs47K/yr
- jurassic park toys50K/yr
- mattel jurassic world27K/yr
- jurrasic world38K/yr
- jurassic world rebirth toys78K/yr
- jurrasic25K/yr
Reviews and returns
What reviews say buyers love and hate about Jurassic World
We read the reviews and the return reasons for every product selling here.
“Wish it wasnt so expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jurassic World questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









