Is jurassic world profitable to sell on Amazon United Kingdom?

The niche generates £248K/yr across 71 tracked products. 18 of 27 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (48/100).

How competitive is the jurassic world niche?

21 brands and 400 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in jurassic world?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.2%.

When does demand for jurassic world peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the jurassic world niche?

Listings span £5.33–£56.92; the average listing price is £19.65 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.

jurassic world

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£19.65

avg listing price — sweet spot $15–$100

Price range

Great£5.33–£56.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,146.99

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£248K

£248K/yr · 3.3M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, jurassic world is a £248K/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

jurassic world market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £393K–£491K; units × avg price
Conversion rate: 0.4%
Avg BSR: #304
Page quality: 0%
Prime: 93%
Sponsored: 54%
Out of stock: 5.6%
Avg brand age: 38 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

400

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

25%

Top 20: 66%

Open market

Mattel69%
Jurassic World17%
Bitzee3%
Primal Hatch2%
MAGNETOE1%
Juegos Mattel1%
Open — no brand owns it (15 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top jurassic world search terms

jurassic world1.7M/yr -33.1%0.1% conv.
jurassic world toys457K/yr -12.5%1.0% conv.
jurassic world rebirth550K/yr -53.3%0.3% conv.
jurassic204K/yr -21.1%0.0% conv.
jurassic world dinosaurs47K/yr +22.4%1.4% conv.
jurassic park toys50K/yr -18.1%0.6% conv.
mattel jurassic world27K/yr +10.7%1.7% conv.
jurrasic world38K/yr -58.4%0.1% conv.
jurassic world rebirth toys78K/yr -45.3%0.8% conv.
jurrasic25K/yr -19.7%0.0% conv.

All search terms

Top jurassic world products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Jurassic World Wild Roar Ceratosaurus Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL77

Mattel£16.094.7★125 rev

Mattel Jurassic World Bite N Blast Mosasaurus & Mini Dinosaur

Mattel£29.404.7★4,925 rev

Mattel Jurassic World RebirthTail Thrasher Spinosaurus Dinosaur Toy

Mattel£31.184.7★4,925 rev

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79

Mattel£36.214.7★1,811 rev

Mattel Jurassic World Rebirth Wild Roar Dinosaur Toy Posable Ankylosaurus Figure Tail Controlled Head Butt & Multi Attack & Sound Digital Play JGB90

Mattel£10.574.8★474 rev

Newest

by launch date

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure

Jurassic World£50.3538 rev

3mo ago

Mattel Jurassic World Wild Roar Stomatosuchus Dinosaur Action Figure Toy Sounds & Attack & Lights Scan Code for Digital Play JKL82

Mattel£17.1615 rev

3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure

Mattel£36.9132 rev

5mo ago

Mattel Jurassic World Dinosaur Figure Toy Gigantic Thrashers Large Stegosaurus with 2 Attack Action & Evolve Feature Digital Play JKL85

Mattel£16.94115 rev

7mo ago

Mattel Jurassic World Wild Roar Pteranodon Dinosaur Action Figure Toy with Chomp Attack Light Up Feature & Roar Sound Scan Code for Digital Play JKL78

Mattel£13.8781 rev

7mo ago

What buyers say about jurassic world

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Amazing toy”

Quality-Overall20%

“Quality as advertised”

Value For Money11%

“Amazing value”

Gifting Purpose10%

“Truly magical gift”

Collectibles6%

“it is a very good toy for a collector”

Size-Overall4%

“Sized large enough to eat other dinos”

Design-Overall4%

“the design looks really authentic”

Color2%

“The colour and visibility are stunning, it really makes this dinosaur different, and a huge hit”

Advertised Vs Actual Product2%

“Great as expected”

Noise Level2%

“makes a noise which adds to its value for money”

What buyers complain about

Value For Money11%

“Wish it wasnt so expensive”

Size-Overall11%

“Small backpack”

Quality-Overall7%

“Poor seller quality”

Functionality-Overall5%

“its not helping”

Advertised Vs Actual Product3%

“Not an accurate representation”

Material Quality3%

“Cheap plastic”

Assembly/Installation3%

“Assembled it for them - took a few hours - few bits tight fit”

Durability3%

“this one broke down after only two months of normal use”

Battery Life3%

“The lights and chomping action stopped working before the original batteries even ran out”

Rusts/Corrodes2%

“Battery corroded, didnt work properly”

Top return reasons

Functionality-Overall15%

Defective Material/Parts15%

Size-Overall12%

Gifting Purpose8%

Battery Life5%

Durability4%

Touch/Button Controls3%

Value For Money3%

Quality-Overall3%

Display-Overall3%

Common questions

Is jurassic world profitable to sell on Amazon United Kingdom?: The niche generates £248K/yr across 71 tracked products. 18 of 27 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (48/100).
How competitive is the jurassic world niche?: 21 brands and 400 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in jurassic world?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.2%.
When does demand for jurassic world peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the jurassic world niche?: Listings span £5.33–£56.92; the average listing price is £19.65 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.