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Joytoy Warhammer 40k

Fail

The top 5 brands take 98% of clicks, so Joytoy Warhammer 40k is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£41K/yr285K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
31%top-5 click share · 8 brands · 57 sellers

Flapen Score

Joytoy Warhammer 40k against its category

The dotted line is the Toys & Games average. Past it, Joytoy Warhammer 40k is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joytoy Warhammer 40k market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joytoy Warhammer 40k 285K times last year and spent an estimated £41K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
0.4%
Market size, estimated
£41Ka year
Peak month
December2.1× the quietest month
Top search term
joytoy warhammer 40k109K searches a year

02 · Price

A sale here is worth £39.37.

Listings sell for £39.37 on average, from £15.00 to £134.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £39.37 that is £0 to £4K a year per listing.

Average price
£39.37inside the $15 to $100 sweet spot
Price range
£15.00–£134.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,732 within Games & Accessories. It carries 147 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
20.2%
Average rank
#1,732in Games & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
56

04 · Newcomers

1 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Joytoy Warhammer 40k products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

57

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 70%

Open market

1%

  • JOYTOY89%
  • GWTCTOY3%
  • Games Workshop3%
  • TOYVERSE2%
  • Warhammer1%
  • AAA Merchandise1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Joytoy Warhammer 40k search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Joytoy Warhammer 40k search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • joytoy warhammer 40k109K/yr
  • joytoy59K/yr
  • joytoy warhammer27K/yr
  • warhammer figures23K/yr
  • warhammer joytoy18K/yr
  • joy toy warhammer 40k15K/yr
  • warhammer 40k joytoy13K/yr
  • warhammer 40k figures8K/yr
  • joy toy5K/yr
  • warhammer figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Joytoy Warhammer 40k

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.6%of orders come back
“very expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Joytoy Warhammer 40k questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data