Joytoy Warhammer 40k
FailThe top 5 brands take 98% of clicks, so Joytoy Warhammer 40k is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £41K/yr285K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 31%top-5 click share · 8 brands · 57 sellers
Flapen Score
Joytoy Warhammer 40k against its category
The dotted line is the Toys & Games average. Past it, Joytoy Warhammer 40k is stronger. Inside it, weaker.
Market
The Joytoy Warhammer 40k market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Joytoy Warhammer 40k 285K times last year and spent an estimated £41K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £41Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- joytoy warhammer 40k109K searches a year
02 · Price
A sale here is worth £39.37.
Listings sell for £39.37 on average, from £15.00 to £134.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £39.37 that is £0 to £4K a year per listing.
- Average price
- £39.37inside the $15 to $100 sweet spot
- Price range
- £15.00–£134.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,732 within Games & Accessories. It carries 147 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 80%
- Out of stock, average day
- 20.2%
- Average rank
- #1,732in Games & Accessories
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 147per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 1 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Joytoy Warhammer 40k products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOYTOY Warhammer 40k Ultramarines Titus with Laurels of Victory 1/18 Action Figure
- Price
- £37.79
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 7mo ago
JOYTOY Warhammer 40k Space Marine 2Ultramarines Marneus Calgar Chapter Master with MKX Gravis Armour and Gauntlets of Ultramar 1/18 Action Figure Collect And Display Model
- Price
- £52.30
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
JOYTOY Warhammer 40k Salamanders Eradicators Brother TKren 1/18 Action Figure Collect And Display Model
- Price
- £24.72
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 9mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Black Templars Black Templars The Emperors Champion Rolantus 1/18 Action Figure Dedicated To You Who Love Collecting
- Price
- £47.10
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
JOYTOY Warhammer 40k Raven Guard Terminator 3 with Power Fist and Assault Cannon 1/18 Action Figure Collect And Display Model
- Price
- £25.02
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 5mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Ultramarines Intercessor with Bolt Rifle Bolt Pistol and Chainsword 1/18 Action Figure Collect And Display Model
- Price
- £29.71
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard Mor Deythan Shade with Nemesis bolt rifle 1/18 Action Figure Collect And Display Model
- Price
- £32.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Space Marine 2 Game Edition Salamanders Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.07
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
Newest
by launch date
JOYTOY Warhammer 40K 5.03inch Space Marines Intercessor Armouring Hall Edition 1:18 Scale Action Figure
- Price
- £19.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
JOYTOY Warhammer 40k Ultramarines Intercessor with Bolt Rifle Bolt Pistol and Chainsword 1/18 Action Figure Collect And Display Model
- Price
- £29.71
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard Mor Deythan Shade with Nemesis bolt rifle 1/18 Action Figure Collect And Display Model
- Price
- £32.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Space Marine 2 Game Edition Salamanders Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.07
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
1%
- JOYTOY89%
- GWTCTOY3%
- Games Workshop3%
- TOYVERSE2%
- Warhammer1%
- AAA Merchandise1%
- Open — no brand owns it (2 brands, 1%)
Demand
Joytoy Warhammer 40k search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Joytoy Warhammer 40k search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joytoy warhammer 40k109K/yr
- joytoy59K/yr
- joytoy warhammer27K/yr
- warhammer figures23K/yr
- warhammer joytoy18K/yr
- joy toy warhammer 40k15K/yr
- warhammer 40k joytoy13K/yr
- warhammer 40k figures8K/yr
- joy toy5K/yr
- warhammer figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Joytoy Warhammer 40k
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very expensive
For the price I was left a bit underwhelmed
All good except for having an extra Abbadon Black instead of a Angrax Earthshade
Theyre incredibly small
They a lot smaller than I imagined
Fantastic figure, unfortunately mine had a big gold fingerprint on it, poor quality control
rest broke :/
Love
No complaints
Good quality
Beautiful, bought for my husband who loves warmer and it is such good quality
it's proper sturdy
Fantastic and solid
Perfect for beginners
Great starter kit
High quality collectible
It is a great piece to add to the collection
He's really enjoyed it
But for what it is, it's really well made and fun
Return
0.6% Return rate 29% Fixable by listing
Theyre incredibly small
They a lot smaller than I imagined
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joytoy Warhammer 40k questions
Answered from the same tracked data.