Is joytoy warhammer 40k profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 56 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (42/100).

How competitive is the joytoy warhammer 40k niche?

8 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in joytoy warhammer 40k?

Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.6%.

When does demand for joytoy warhammer 40k peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the joytoy warhammer 40k niche?

Listings span £15.00–£134.74; the average listing price is £39.37 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.

joytoy warhammer 40k

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£39.37

avg listing price — sweet spot $15–$100

Review moat

Great146.79

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Price range

Good£15.00–£134.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 285K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, joytoy warhammer 40k is a £41K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

joytoy warhammer 40k market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £59K–£79K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,732
Page quality: 0%
Prime: 80%
Sponsored: 68%
Out of stock: 20.2%
Avg brand age: 31 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

31%

Top 20: 70%

Open market

JOYTOY89%
GWTCTOY3%
Games Workshop3%
TOYVERSE2%
Warhammer1%
AAA Merchandise1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -18.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top joytoy warhammer 40k search terms

joytoy warhammer 40k109K/yr -16.1%0.3% conv.
joytoy59K/yr -18.7%0.1% conv.
joytoy warhammer27K/yr -16.4%0.1% conv.
warhammer figures23K/yr -21.1%0.4% conv.
warhammer joytoy18K/yr -17.1%0.3% conv.
joy toy warhammer 40k15K/yr -15.4%0.3% conv.
warhammer 40k joytoy13K/yr -31.9%0.2% conv.
warhammer 40k figures8K/yr -25.5%0.1% conv.
joy toy5K/yr -28.4%0.0% conv.
warhammer figure4K/yr +16.0%0.3% conv.

All search terms

Top joytoy warhammer 40k products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOYTOY Warhammer 40k Ultramarines Titus with Laurels of Victory 1/18 Action Figure

JOYTOY£37.794.3★41 rev

JOYTOY Warhammer 40k Space Marine 2Ultramarines Marneus Calgar Chapter Master with MKX Gravis Armour and Gauntlets of Ultramar 1/18 Action Figure Collect And Display Model

JOYTOY£52.304.6★183 rev

JOYTOY Warhammer 40k Salamanders Eradicators Brother TKren 1/18 Action Figure Collect And Display Model

JOYTOY£24.724.9★57 rev

JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model

JOYTOY£30.214.5★2 rev

JOYTOY Warhammer 40k Black Templars Black Templars The Emperors Champion Rolantus 1/18 Action Figure Dedicated To You Who Love Collecting

JOYTOY£47.104.6★21 rev

Newest

by launch date

JOYTOY Warhammer 40K 5.03inch Space Marines Intercessor Armouring Hall Edition 1:18 Scale Action Figure

JOYTOY£19.911 rev

2mo ago

JOYTOY Warhammer 40k Ultramarines Intercessor with Bolt Rifle Bolt Pistol and Chainsword 1/18 Action Figure Collect And Display Model

JOYTOY£29.713 rev

2mo ago

JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model

JOYTOY£30.212 rev

3mo ago

JOYTOY Warhammer 40k Horus Heresy Raven Guard Mor Deythan Shade with Nemesis bolt rifle 1/18 Action Figure Collect And Display Model

JOYTOY£32.072 rev

3mo ago

JOYTOY Warhammer 40k Space Marine 2 Game Edition Salamanders Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action Figure Collect And Display Model

JOYTOY£30.0710 rev

3mo ago

What buyers say about joytoy warhammer 40k

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“No complaints”

Strength9%

“it's proper sturdy”

Suitability Beginner9%

“Perfect for beginners”

Collectibles9%

“High quality collectible”

Fun/Entertainment Experience9%

“He's really enjoyed it”

Gifting Purpose7%

“Was a birthday present for my son”

Value For Money7%

“Great value for money”

Weight Light6%

“Weighted premium feel”

Engraving/Paint/Sublimation6%

“Great details and paint job”

Advertised Vs Actual Product6%

“Item as described”

What buyers complain about

Value For Money25%

“very expensive”

Color17%

“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”

Size-Overall17%

“Theyre incredibly small”

Quality-Overall17%

“Fantastic figure, unfortunately mine had a big gold fingerprint on it, poor quality control”

Durability17%

“rest broke :/”

Top return reasons

Size-Overall24%

Defective Material/Parts18%

Add-Ons/Attachments15%

Gifting Purpose12%

Advertised Vs Actual Product6%

Product Condition6%

Instructions/User Manual/Troubleshooting6%

Quality-Overall6%

Material Quality6%

Smell3%

Common questions

Is joytoy warhammer 40k profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 56 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (42/100).
How competitive is the joytoy warhammer 40k niche?: 8 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in joytoy warhammer 40k?: Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.6%.
When does demand for joytoy warhammer 40k peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the joytoy warhammer 40k niche?: Listings span £15.00–£134.74; the average listing price is £39.37 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.

joytoy warhammer 40k

joytoy warhammer 40k market data

Competition & brand share

Demand & seasonality

Top joytoy warhammer 40k search terms

Top joytoy warhammer 40k products on Amazon

Top sellers

Newest

Trending

What buyers say about joytoy warhammer 40k

What buyers love

What buyers complain about

Top return reasons

Common questions

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