Joytoy Warhammer 40k
brand-locked demand (top 5 brands take 98% of clicks) — Joytoy Warhammer 40k doesn't clear our bar today.
Flapen Score
Is Joytoy Warhammer 40k profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Joytoy Warhammer 40k is a £41K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Joytoy Warhammer 40k: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 0.4% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 56 products
Top Joytoy Warhammer 40k products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JOYTOY Warhammer 40k Ultramarines Titus with Laurels of Victory 1/18 Action Figure
- Price
- £37.79
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 7mo ago
JOYTOY Warhammer 40k Space Marine 2Ultramarines Marneus Calgar Chapter Master with MKX Gravis Armour and Gauntlets of Ultramar 1/18 Action Figure Collect And Display Model
- Price
- £52.30
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
JOYTOY Warhammer 40k Salamanders Eradicators Brother TKren 1/18 Action Figure Collect And Display Model
- Price
- £24.72
- Rating
- 4.9/5
- Reviews
- 57
- Age
- 9mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Black Templars Black Templars The Emperors Champion Rolantus 1/18 Action Figure Dedicated To You Who Love Collecting
- Price
- £47.10
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
JOYTOY Warhammer 40k Raven Guard Terminator 3 with Power Fist and Assault Cannon 1/18 Action Figure Collect And Display Model
- Price
- £25.02
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 5mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Ultramarines Intercessor with Bolt Rifle Bolt Pistol and Chainsword 1/18 Action Figure Collect And Display Model
- Price
- £29.71
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard Mor Deythan Shade with Nemesis bolt rifle 1/18 Action Figure Collect And Display Model
- Price
- £32.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Space Marine 2 Game Edition Salamanders Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.07
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
Newest
by launch date
JOYTOY Warhammer 40K 5.03inch Space Marines Intercessor Armouring Hall Edition 1:18 Scale Action Figure
- Price
- £19.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
JOYTOY Warhammer 40k Ultramarines Intercessor with Bolt Rifle Bolt Pistol and Chainsword 1/18 Action Figure Collect And Display Model
- Price
- £29.71
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard MkVI Tactical Sergeant with Power Sword Bolter and Plasma Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Horus Heresy Raven Guard Mor Deythan Shade with Nemesis bolt rifle 1/18 Action Figure Collect And Display Model
- Price
- £32.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
JOYTOY Warhammer 40k Space Marine 2 Game Edition Salamanders Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action Figure Collect And Display Model
- Price
- £30.07
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
8 rising
Sellers
57
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
1%
- JOYTOY89%
- GWTCTOY3%
- Games Workshop3%
- TOYVERSE2%
- Warhammer1%
- AAA Merchandise1%
- Open — no brand owns it (2 brands, 1%)
Joytoy Warhammer 40k demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top Joytoy Warhammer 40k search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- joytoy warhammer 40k109K/yr
- joytoy59K/yr
- joytoy warhammer27K/yr
- warhammer figures23K/yr
- warhammer joytoy18K/yr
- joy toy warhammer 40k15K/yr
- warhammer 40k joytoy13K/yr
- warhammer 40k figures8K/yr
- joy toy5K/yr
- warhammer figure4K/yr
What reviews say buyers love and hate about Joytoy Warhammer 40k
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“No complaints”
“it's proper sturdy”
“Perfect for beginners”
“High quality collectible”
“He's really enjoyed it”
What buyers complain about
92% of reviews“very expensive”
“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”
“Theyre incredibly small”
“Fantastic figure, unfortunately mine had a big gold fingerprint on it, poor quality control”
“rest broke :/”
Joytoy Warhammer 40k return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Joytoy Warhammer 40k questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
