Is john deere tractor profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Skip it (49/100).

How competitive is the john deere tractor niche?

7 brands and 71 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in john deere tractor?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.3%.

When does demand for john deere tractor peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the john deere tractor niche?

Listings span £5.45–£86.18; the average listing price is £23.37 (sweet spot $15–$100). The average incumbent carries 3,064 reviews — the moat a new listing must climb.

john deere tractor

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£23.37

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£5.45–£86.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,063.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£63K

£63K/yr · 65K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, john deere tractor is a £63K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

john deere tractor market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £47K–£58K; units × avg price
Conversion rate: 4.1%
Avg BSR: #313
Page quality: 0%
Prime: 76%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

BUILD-A-BUDDY30%
John Deere25%
SIKU15%
TOMY14%
Britains10%
ROLLY TOYS4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top john deere tractor search terms

john deere tractor toys43K/yr +16.6%3.7% conv.
john deere toys15K/yr +67.0%1.5% conv.
john deere tractor7K/yr +87.4%1.2% conv.

All search terms

Top john deere tractor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Deere Build A Johnny Tractor 16 Piece Building Farm Toy Car Tractor Toy With Motorised Drill For 18 Months 2 3 and 4 Years Old Boys and Girls

BUILD-A-BUDDY£16.644.8★12,116 rev

SIKU 1:87 SCALE JOHN DEERE TRACTOR WITH BALER

SIKU£8.534.4★2,225 rev

John Deere Monster Treads Lightning Wheels Tractor Toy | Light Up Monster Truck with Neon Wheels | Green Toys for Children Boys & Girls 3 4 5+ Year Olds

TOMY£19.974.7★13,868 rev

Britains John Deere 6195M Tractor Multicoloured 43150

Britains£23.014.6★2,140 rev

John Deere Kids Remote Controlled Johnny Tractor | Remote Control Car Farm Toy | RC Car Kids Toy Suitable For 18 Months & 2 3 4+ Years Old Boys & Girls 42946A1

John Deere£18.934.4★6,686 rev

Newest

by launch date

VYKOBLO 5 Pack Diecast Farm Tractor Toys - Mini Farm Vehicle Set with Harvester and Trucks - Alloy with Plastic Parts Tractors - Christmas Birthday Gifts & Party Favors (Light Green)

VYKOBLO£10.875 rev

5mo ago

TOMY John Deere Light and Sound Tractor Die Cast Farm Vehicle Toy with Sounds and Working Lights Durable Construction Collectible Farming Toy for Kids and Tractor Fans

TOMY£19.36221 rev

1y ago

TOMY John Deere Sandbox 3pc-Set 6 Tractor w/Bucket & Spade 47339

TOMY£10.9061 rev

2y ago

John Deere Bubble Leaf Blower Toy for Kids Includes 44oz Bubble Refill Gas Can Outdoor Bubble Machine for Kids Easy to Use Outdoor Play Great Gift Toddler 3+

John Deere£21.501,214 rev

2y ago

John Deere Bubble Lawn Mower for Toddlers Bubble Blowing Machines Indoor and Outdoor Gardening Toy Birthday Party Favour for Nursery Girls and Boys No Batteries Required 2+

John Deere£22.813,982 rev

3y ago

What buyers say about john deere tractor

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“enjoys playing with it”

Quality-Overall25%

“Great quality”

Strength9%

“sturdy so I'm hoping that it will last”

Gifting Purpose7%

“Would buy again for gifts, etc”

Durability6%

“sturdy so I'm hoping that it will last”

Collectibles5%

“now just collect nice models”

Value For Money4%

“Good value and lots of fun”

Suitable For Outdoor2%

“Great outdoor activity”

Suitable For Indoor2%

“Fun indoors and outside”

Size-Overall2%

“they are a nice size for small hands”

What buyers complain about

Functionality-Overall17%

“The bubble mechanism just doesnt work”

Quality-Overall11%

“Not quality”

Durability11%

“Broke straight away, this is the 3rd of these type of tractor we have and they cant take any wear and tear, forst drop and broke”

Ease Of Use11%

“A few challenges”

Value For Money7%

“It's quite expensive”

Leak-Proof6%

“solution just leaks everywhere”

Assembly/Installation4%

“Beware of assembling”

Audio Quality3%

“Sounds & lights are poor”

Instructions/User Manual/Troubleshooting3%

“The instructions are awful”

Touch/Button Controls3%

“the sounds & lights buttons malfunctioned, after occasional use, in less than 4 weeks”

Top return reasons

Functionality-Overall28%

Size-Overall17%

Gifting Purpose10%

Defective Material/Parts8%

Battery Inclusion7%

Leak-Proof4%

Wheel Quality3%