Skip to content

John Deere Tractor

Fail

The top 5 brands take 94% of clicks, so John Deere Tractor is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£63K/yr65K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
58%top-5 click share · 7 brands · 71 sellers

Flapen Score

John Deere Tractor against its category

The dotted line is the Toys & Games average. Past it, John Deere Tractor is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Deere Tractor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Deere Tractor 65K times last year and spent an estimated £63K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
4.1%
Market size, estimated
£63Ka year
Peak month
December4.4× the quietest month
Top search term
john deere tractor toys43K searches a year

02 · Price

A sale here is worth £23.37.

Listings sell for £23.37 on average, from £5.45 to £86.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £23.37 that is £2K to £6K a year per listing.

Average price
£23.37inside the $15 to $100 sweet spot
Price range
£5.45–£86.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Electronic Toys. It carries 3,064 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#313in Electronic Toys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,064per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top John Deere Tractor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

71

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

2%

  • BUILD-A-BUDDY30%
  • John Deere25%
  • SIKU15%
  • TOMY14%
  • Britains10%
  • ROLLY TOYS4%
  • Open — no brand owns it (1 brand, 2%)

Demand

John Deere Tractor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top John Deere Tractor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john deere tractor toys43K/yr
  • john deere toys15K/yr
  • john deere tractor7K/yr

Reviews and returns

What reviews say buyers love and hate about John Deere Tractor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.11

The bubble mechanism just doesnt work

Doesn't even work

Doesnt work will be sending back unfortunately

Quality-Overall11%+0.51

Not quality

Clearly very poorly made

Poor quality

Durability11%−0.02

Broke straight away, this is the 3rd of these type of tractor we have and they cant take any wear and tear, forst drop and broke

Controller stopped working after couple months of use

Atop working after 2 days

Ease Of Use11%−0.07

A few challenges

Too difficult for a 2 year old to use even if it had worked

Value For Money7%+0.07

It's quite expensive

obviously not worth anywhere near £28

Love

Fun/Entertainment Experience33%+2.98

enjoys playing with it

Great fun

Great Toy

Quality-Overall25%+0.51

Great quality

Very well made

Overall the toy is good

Strength9%+0.36

sturdy so I'm hoping that it will last

Sturdy toy grandson loves it

Great first tractor sturdy and fun sounds

Gifting Purpose7%+0.64

Would buy again for gifts, etc

A winner gift

Durability6%−0.02

sturdy so I'm hoping that it will last

Great Toy that works and lasts

Return

1.3% Return rate 20% Fixable by listing

Functionality-Overall28%▁▆▃▆██

The bubble mechanism just doesnt work

Doesn't even work

Doesnt work will be sending back unfortunately

Size-Overall17%▁▆▄▆▆█
Gifting Purpose10%▁▆█▇▁▄
Defective Material/Parts8%█▁▃▁▂▁
Battery Inclusion7%▁▆▇▄▄█

FAQ

Common John Deere Tractor questions

Answered from the same tracked data.