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John Deere Tractor

brand-locked demand (top 5 brands take 94% of clicks) — John Deere Tractor doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 16Growth 59Conversion 51Competition 44Returns 89Price range 86Avg price 95Brand share 15Review moat 34Quality gap 48
This niche Category average

Is John Deere Tractor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, John Deere Tractor is a £63K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

John Deere Tractor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +35.2% over the last 90 days and 4.1% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr3K
Search volume / yr+35.2%65K
Conversion rate4.1%
Avg price£23.37

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 71
Top-5 product click share58%
Open market6%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement38%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,064

Top John Deere Tractor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

71

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

2%

  • BUILD-A-BUDDY30%
  • John Deere25%
  • SIKU15%
  • TOMY14%
  • Britains10%
  • ROLLY TOYS4%
  • Open — no brand owns it (1 brand, 2%)

John Deere Tractor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR4.1%Products21Brands7Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews3,064Avg BSR#313
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Top John Deere Tractor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • john deere tractor toys43K/yr
  • john deere toys15K/yr
  • john deere tractor7K/yr

What reviews say buyers love and hate about John Deere Tractor

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Fun/Entertainment Experience33%

enjoys playing with it

Quality-Overall25%

Great quality

Strength9%

sturdy so I'm hoping that it will last

Gifting Purpose7%

Would buy again for gifts, etc

Durability6%

sturdy so I'm hoping that it will last

What buyers complain about

75% of reviews
Functionality-Overall17%

The bubble mechanism just doesnt work

Quality-Overall11%

Not quality

Durability11%

Broke straight away, this is the 3rd of these type of tractor we have and they cant take any wear and tear, forst drop and broke

Ease Of Use11%

A few challenges

Value For Money7%

It's quite expensive

John Deere Tractor return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
28%
2Size-Overall
17%
3Gifting Purpose
10%
4Defective Material/Parts
8%
5Battery Inclusion
7%

Common John Deere Tractor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores John Deere Tractor 49/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +35.2% over the last 90 days.
Search demand for John Deere Tractor on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.4× the quietest.