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Jockey Fancy Dress

Fail

Demand is soft, at -56.7% this quarter, so Jockey Fancy Dress is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£34K/yr75K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
67%top-5 click share · 7 brands · 21 sellers

Flapen Score

Jockey Fancy Dress against its category

The dotted line is the Toys & Games average. Past it, Jockey Fancy Dress is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jockey Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jockey Fancy Dress 75K times last year and spent an estimated £34K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
2.4%
Market size, estimated
£34Ka year
Peak month
March4.4× the quietest month
Top search term
jockey costume43K searches a year

02 · Price

A sale here is worth £19.70.

Listings sell for £19.70 on average, from £13.93 to £25.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.70 that is £0 to £2K a year per listing.

Average price
£19.70inside the $15 to $100 sweet spot
Price range
£13.93–£25.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #1,056 within Fancy Dress. It carries 173 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
20.9%
Average rank
#1,056in Fancy Dress
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Jockey Fancy Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

2%

  • I LOVE FANCY DRESS49%
  • HENBRANDT19%
  • Fun Shack17%
  • Catwalk Costumes7%
  • amscan4%
  • Smiffys2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Jockey Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 4.4×

Search terms

Top Jockey Fancy Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jockey costume43K/yr
  • jockey outfit11K/yr
  • jockey fancy dress11K/yr
  • jockey outfits9K/yr

Reviews and returns

What reviews say buyers love and hate about Jockey Fancy Dress

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Not made particularly well”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jockey Fancy Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data