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Jockey Fancy Dress

soft demand (-56.7% this quarter) — Jockey Fancy Dress doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 9Growth 0Conversion 29Competition 30Returns 75Price range 87Avg price 87Brand share 11Review moat 91Quality gap 93
This niche Category average

Is Jockey Fancy Dress profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jockey Fancy Dress is a £34K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 40/100.

Jockey Fancy Dress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.7% over the last 90 days and 2.4% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr2K
Search volume / yr-56.7%75K
Conversion rate2.4%
Avg price£19.70

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 21
Top-5 product click share67%
Open market4%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)3· 0 succeeded
Avg rating4.0★
Avg reviews173

Top Jockey Fancy Dress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • I LOVE FANCY DRESS49%
  • HENBRANDT19%
  • Fun Shack17%
  • Catwalk Costumes7%
  • amscan4%
  • Smiffys2%
  • Open — no brand owns it (1 brand, 2%)

Jockey Fancy Dress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR2.4%Products18Brands7Top 5 Brands96%OOS Rate20.9%Rating4.0★Reviews173Avg BSR#1,056
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 4.4×

Top Jockey Fancy Dress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jockey costume43K/yr
  • jockey outfit11K/yr
  • jockey fancy dress11K/yr
  • jockey outfits9K/yr

What reviews say buyers love and hate about Jockey Fancy Dress

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Advertised Vs Actual Product25%

As advertised

Size-Overall14%

It fits well

Quality-Overall14%

Good product

Comfort-Overall11%

comfortable

Value For Money11%

value for money great for party of afternoon tea at the races

What buyers complain about

83% of reviews
Quality-Overall50%

Not made particularly well

Stitch/Finish/Polish17%

Stitching very poor

Color17%

Advertised as black

Jockey Fancy Dress return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
84%
2Quality-Overall
8%
3Material Quality
4%
4Value For Money
1%
5Product Condition
1%

Common Jockey Fancy Dress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jockey Fancy Dress 40/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -56.7% over the last 90 days.
Search demand for Jockey Fancy Dress on Amazon United Kingdom peaks in Mar–Apr, where the busiest month runs 4.4× the quietest.