Skip to content

Jigsaw Puzzles for Kids

Fail

Demand is soft, at -24.3% this quarter, so Jigsaw Puzzles for Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£159K/yr366K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
40%top-5 click share · 11 brands · 93 sellers

Flapen Score

Jigsaw Puzzles for Kids against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Puzzles for Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Puzzles for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Puzzles for Kids 366K times last year and spent an estimated £159K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
5.1%
Market size, estimated
£159Ka year
Peak month
December5.9× the quietest month
Top search term
kids puzzles54K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £4.15 to £20.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.44 that is £2K to £4K a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£4.15–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #126 within Jigsaws & Puzzles. It carries 2,557 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#126in Jigsaws & Puzzles
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,557per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jigsaw Puzzles for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

93

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

6%

  • Ravensburger69%
  • HUADADA6%
  • Galt6%
  • Quokka5%
  • SYNARRY4%
  • BONNYCO3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Jigsaw Puzzles for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Jigsaw Puzzles for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids puzzles54K/yr
  • ravensburger puzzle kids57K/yr
  • jigsaw puzzles for kids58K/yr
  • puzzles for kids30K/yr
  • kids puzzle22K/yr
  • kids jigsaw puzzles age 4-619K/yr
  • kids jigsaw21K/yr
  • puzzle kids14K/yr
  • childrens puzzles13K/yr
  • puzzle for kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Puzzles for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

The 4 jigsaws are larger than I expected

Too small

This is a very small puzzle

Assembly/Installation10%−0.01

As happens often I have had to put them together

This isnt for 3+ years it's not easy to put together my toddler found it difficult

pulled them apart again to put them together again multiple times

Durability7%−0.01

has to be bribed to break it up

dont think it will last long

Advertised Vs Actual Product7%−0.02

that what is not the description says

Nie zgodne z opisem

Strength7%−0.01

Too flimsy for age

The puzzle pieces are very flimsy

Love

Fun/Entertainment Experience26%+2.49

Really engaging

Hours of fun

Fun puzzle

Quality-Overall23%+1.14

Good quality, arrived promptly and my grandsons love them

Amazing quality

Quality of the puzzle is exceptional

Gifting Purpose11%−0.03

Gift for my grandson

Great for gifting

Good gift

Value For Money7%−0.04

Worth the money

Good price

Good value for money

Color4%

Colourful fun

Lovely big, colourful puzzle

Great colours

Return

0.4% Return rate 43% Fixable by listing

Size-Overall35%▇▆█▅▆▆

The 4 jigsaws are larger than I expected

Too small

This is a very small puzzle

Defective Material/Parts15%█▅▅▂▄▄
Quality-Overall11%▁▂▂▆█▂
Gifting Purpose9%▁▄▅█▄▃

it was supposed to be a gift for my sons friend birthday

Strength4%▁▅▄▅▁█

Too flimsy for age

The puzzle pieces are very flimsy

FAQ

Common Jigsaw Puzzles for Kids questions

Answered from the same tracked data.