Jigsaw Puzzles for Kids
FailDemand is soft, at -24.3% this quarter, so Jigsaw Puzzles for Kids is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £159K/yr366K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 93 sellers
Flapen Score
Jigsaw Puzzles for Kids against its category
The dotted line is the Toys & Games average. Past it, Jigsaw Puzzles for Kids is stronger. Inside it, weaker.
Market
The Jigsaw Puzzles for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jigsaw Puzzles for Kids 366K times last year and spent an estimated £159K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.
- Searches, last 12 months
- 366K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £159Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- kids puzzles54K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £4.15 to £20.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.44 that is £2K to £4K a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £4.15–£20.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #126 within Jigsaws & Puzzles. It carries 2,557 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #126in Jigsaws & Puzzles
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,557per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Jigsaw Puzzles for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravensburger Bluey 4 in Box Jigsaw Puzzles for Kids Age 3 Years Up - 12 16 20 & 24 Pieces - Gifts for Kids
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 3,023
- Age
- 5y ago

Ravensburger Peppa Pig 4 in a Box Kids Jigsaw Puzzles Age 3+ 12 16 20 & 24 Piece Puzzle Pack Educational Preschool Activity Family Fun Birthday Gift
- Price
- £4.68
- Rating
- 4.7/5
- Reviews
- 5,856
- Age
- 8y ago

Ravensburger Zog 4inaBox Jigsaw Puzzles for Kids Age 3 Years and Up 12 16 20 & 24 Pieces Zog Puzzle Set Inspired by Julia Donaldson Stories
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 6y ago

Wooden Jigsaw Puzzles for Kids 3-6 Year Olds - Space Dinosaur Animals 30 Piece Puzzle Toys - Toddler Children Learning Educational Puzzle Toys Set (4 Puzzles)
- Price
- £6.10
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 4y ago

Ravensburger The Gruffalo 4 in a Box Jigsaw Puzzles for Kids Age 3 Years Up - 12 16 20 & 24 Pieces
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago
Trending
90-day click momentum
Ravensburger K-Pop Demon Hunters 100 Piece XXL Jigsaw for Kids Ages 6+ Large Format Character Puzzle
- Price
- £7.76
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 7mo ago

QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
- Price
- £18.26
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

Galt Alphabet Puzzles Fun Colourful Early Learning 2 Pc Jigsaw Puzzles
- Price
- £6.23
- Rating
- 4.6/5
- Reviews
- 2,663
- Age
- 17y ago

Ravensburger Marvel Spidey & His Amazing Friends Spiderman Jigsaw Puzzles for Kids Age 3 Years Up - 4 in a Box (12 16 20 24 Pieces)
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 2y ago

Ravensburger The Gruffalo 4 in a Box Jigsaw Puzzles for Kids Age 3 Years Up - 12 16 20 & 24 Pieces
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago
Newest
by launch date
Ravensburger K-Pop Demon Hunters 100 Piece XXL Jigsaw for Kids Ages 6+ Large Format Character Puzzle
- Price
- £7.76
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 7mo ago

QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
- Price
- £18.26
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

BONNYCO Giant Floor Puzzle of Jungle Animals with 48 Large Pieces. Safari Jigsaw Puzzles for Kids 36.2 x 24.4 in Gifts for Boys and Girls Educational Toys Ages 2-8
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 1y ago

Ravensburger The Gruffalo 4 in a Box Jigsaw Puzzles for Kids Age 3 Years Up - 12 16 20 & 24 Pieces
- Price
- £5.54
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago

Ravensburger Bluey Beach Day 35 Piece Jigsaw Puzzle for Kids Age 3 Years Up - 2024 Edition
- Price
- £4.15
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
11 flat
Sellers
93
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
6%
- Ravensburger69%
- HUADADA6%
- Galt6%
- Quokka5%
- SYNARRY4%
- BONNYCO3%
- Open — no brand owns it (5 brands, 6%)
Demand
Jigsaw Puzzles for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Jigsaw Puzzles for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids puzzles54K/yr
- ravensburger puzzle kids57K/yr
- jigsaw puzzles for kids58K/yr
- puzzles for kids30K/yr
- kids puzzle22K/yr
- kids jigsaw puzzles age 4-619K/yr
- kids jigsaw21K/yr
- puzzle kids14K/yr
- childrens puzzles13K/yr
- puzzle for kids12K/yr
Reviews and returns
What reviews say buyers love and hate about Jigsaw Puzzles for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The 4 jigsaws are larger than I expected
Too small
This is a very small puzzle
As happens often I have had to put them together
This isnt for 3+ years it's not easy to put together my toddler found it difficult
pulled them apart again to put them together again multiple times
has to be bribed to break it up
dont think it will last long
that what is not the description says
Nie zgodne z opisem
Too flimsy for age
The puzzle pieces are very flimsy
Love
Really engaging
Hours of fun
Fun puzzle
Good quality, arrived promptly and my grandsons love them
Amazing quality
Quality of the puzzle is exceptional
Gift for my grandson
Great for gifting
Good gift
Worth the money
Good price
Good value for money
Colourful fun
Lovely big, colourful puzzle
Great colours
Return
0.4% Return rate 43% Fixable by listing
The 4 jigsaws are larger than I expected
Too small
This is a very small puzzle
it was supposed to be a gift for my sons friend birthday
Too flimsy for age
The puzzle pieces are very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jigsaw Puzzles for Kids questions
Answered from the same tracked data.









