jigsaw mat
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£370K£370K/yr · 463K searches
Price range
Good£6.50–£24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Review moat
Okay3,291.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jigsaw mat is a £370K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jigsaw mat market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £342K–£456K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 10.7%
- Avg brand age
- 31 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
54
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
34%
- MOZOOSON16%
- PORTA PUZZLE14%
- Ainiv13%
- Becko US9%
- TANNESS7%
- Celawork6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×
Top jigsaw mat search terms
- puzzle mat129K/yr
- jigsaw mat127K/yr
- jigsaw mat roll45K/yr
- puzzle mats for jigsaws 100028K/yr
- jigsaw puzzle mat27K/yr
- jigsaw roll up mat16K/yr
- jigsaw mats10K/yr
- puzzle mats10K/yr
- puzzle mat roll up5K/yr
- jigsaw roll up mat 1000 piece10K/yr
Top jigsaw mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ainiv Puzzle Roll Jigsaw Storage Felt Mat Portable Puzzle Roll Up Storage Mat with Auxiliary Lines for up to 1500Pcs Foldable Puzzles Saver Felt Pad for Children Adults Gifts
Ainiv£6.814.2★1,346 rev
Felt Puzzle Roll-Up Mat for Up to 2000 Piece Puzzles 6 Sorting Tray Black
MOZOOSON£13.184.4★2,564 rev
Becko US Puzzle Roll Jigsaw Storage Felt Mat Jigroll Up To 1 500 Pieces Material for Jigsaw Puzzle Player Exquisite Present Box With Drawstring Storage Bag
Becko US£9.984.2★18,158 rev
TANNESS Giant Jigsaw Board - Roll-Up Saver for 1500 Pieces - Portable Storage with Bag for Adults & Sorting Black
TANNESS£7.964.1★907 rev
PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers
PORTA PUZZLE£19.474.6★10,249 rev
Newest
by launch date
Jigsaw Roll Up Mat - Puzzle Mats for Jigsaws 1000 500 1500 Felt Jigsaw Mat Roll with Line Puzzle Saver Kit with Foldable Jigsaws Board Roll & Straps For Adults Teens
TW1TGOFT£7.614 rev
1Pcs Black Jigsaw Mat Puzzle Mat Puzzle Mats for Jigsaws 1500 Jigsaw Puzzle Mat Jigsaw Roll Puzzle Roll Mat Jigsaw Accessories Jigsaw Mat for Adults Puzzle Board for Storage & Sorting
KPSRFG£7.4951 rev
YHTCC Puzzle Boards Portable Foldable Jigsaw Mat Roll with Auxiliary Lines
YHTCC£7.5012 rev
Nariolar Puzzle Mat for 500/1000/1500 Pieces Puzzles Portable Storage Puzzle Mat Roll Up for Storing and Transporting Puzzles
Nariolar£14.07238 rev
Ainiv Puzzle Roll Jigsaw Storage Felt Mat Portable Puzzle Roll Up Storage Mat with Auxiliary Lines for up to 1500Pcs Foldable Puzzles Saver Felt Pad for Children Adults Gifts
Ainiv£6.811,346 rev
Trending
90-day click momentumJigsaw Roll Up Mat - Puzzle Mats for Jigsaws 1000 500 1500 Felt Jigsaw Mat Roll with Line Puzzle Saver Kit with Foldable Jigsaws Board Roll & Straps For Adults Teens
TW1TGOFT£7.613.0★
Celawork rubber Jigsaw Mat 1000 Pieces jigsaw mats roll 1000 pieces | suitable for 1000 500 puzzle | Works with Jigsaw Board
Celawork£13.123.8★
Ainiv Puzzle Roll Jigsaw Storage Felt Mat Portable Puzzle Roll Up Storage Mat with Auxiliary Lines for up to 1500Pcs Foldable Puzzles Saver Felt Pad for Children Adults Gifts
Ainiv£6.814.2★
YHTCC Puzzle Boards Portable Foldable Jigsaw Mat Roll with Auxiliary Lines
YHTCC£7.504.6★
Nariolar Puzzle Mat for 500/1000/1500 Pieces Puzzles Portable Storage Puzzle Mat Roll Up for Storing and Transporting Puzzles
Nariolar£14.074.4★
What buyers say about jigsaw mat
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely product just what I was looking for”
“As advertised”
“Not expensive”
“great size”
“This holds together quite well if you take great care when rolling up”
“This allows me to store it away when I need to”
“Easy to use”
“Great for portability”
“Great gift”
“Works well”
What buyers complain about
“It is too small, see photo”
“Cheap”
“nothing really looked good enough for the price range”
“The material on this jigsaw board is very baggy”
“The puzzle pieces just fall out when its rolled up”
“Too flimsy, and goes bubbly”
“breaks up a little bit”
“squashed tubes trying to put it back together my own fault for being impatient”
“Doesnt work as described”
“The blow up roll is not very good or practical”
Top return reasons
Common questions
- Is jigsaw mat profitable to sell on Amazon United Kingdom?
- The niche generates £370K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the jigsaw mat niche?
- 19 brands and 54 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in jigsaw mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
- When does demand for jigsaw mat peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the jigsaw mat niche?
- Listings span £6.50–£24.39; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.