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Jigsaw Mat

Maybe

The products selling today average only 4.2★. But demand is soft, at -42.2% this quarter, so Jigsaw Mat is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£370K/yr463K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
47%top-5 click share · 19 brands · 54 sellers

Flapen Score

Jigsaw Mat against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Mat 463K times last year and spent an estimated £370K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
7.0%
Market size, estimated
£370Ka year
Peak month
December6.1× the quietest month
Top search term
puzzle mat129K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £6.50 to £24.39. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£6.50–£24.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #96 within Jigsaws & Puzzles. It carries 3,291 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#96in Jigsaws & Puzzles
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,291per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Jigsaw Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

34%

  • MOZOOSON16%
  • PORTA PUZZLE14%
  • Ainiv13%
  • Becko US9%
  • TANNESS7%
  • Celawork6%

Demand

Jigsaw Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Jigsaw Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle mat129K/yr
  • jigsaw mat127K/yr
  • jigsaw mat roll45K/yr
  • puzzle mats for jigsaws 100028K/yr
  • jigsaw puzzle mat27K/yr
  • jigsaw roll up mat16K/yr
  • jigsaw mats10K/yr
  • puzzle mats10K/yr
  • puzzle mat roll up5K/yr
  • jigsaw roll up mat 1000 piece10K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.15

It is too small, see photo

huge

Not fit for the size stated

Quality-Overall11%+1.03

Cheap

Cheap quality

Not good quality

Value For Money9%−0.02

nothing really looked good enough for the price range

Don't waste money

The price appeared to be mid-range

Material Quality5%−0.06

The material on this jigsaw board is very baggy

Material Goes bumpy

Terrible material

Defective Material/Parts5%−0.07

The puzzle pieces just fall out when its rolled up

pieces don't hold together

Pieces dont stay in place

Love

Quality-Overall21%+1.03

Lovely product just what I was looking for

Good quality

The mat has great quality

Advertised Vs Actual Product12%+0.94

As advertised

As described

Exactly what I wanted

Value For Money12%−0.02

Not expensive

Good price

Excellent value for money

Size-Overall7%−0.15

great size

The board is a great size

Size adequate for large puzzles

Strength6%−0.02

This holds together quite well if you take great care when rolling up

it seems very sturdy

This mat is very sturdy

Return

1.9% Return rate 42% Fixable by listing

Size-Overall29%▅▇▆▆▇█

It is too small, see photo

huge

Not fit for the size stated

Quality-Overall10%▅▆▆▃▇█

Cheap

Cheap quality

Not good quality

Defective Material/Parts9%▆▅▆▅▃█

The puzzle pieces just fall out when its rolled up

pieces don't hold together

Pieces dont stay in place

Functionality-Overall7%▇▅▄█▂▂

The blow up roll is not very good or practical

Doesnt work, breaks the puzzle

Doesnt work as described

Weight Heavy7%▁▅▃▅▇█

FAQ

Common Jigsaw Mat questions

Answered from the same tracked data.