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Jigsaw Mat

Maybe

The products selling today average only 4.2★. But demand is soft, at -42.2% this quarter, so Jigsaw Mat is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£370K/yr463K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
47%top-5 click share · 19 brands · 54 sellers

Flapen Score

Jigsaw Mat against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Mat 463K times last year and spent an estimated £370K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
7.0%
Market size, estimated
£370Ka year
Peak month
December6.1× the quietest month
Top search term
puzzle mat129K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £6.50 to £24.39. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£6.50–£24.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #96 within Jigsaws & Puzzles. It carries 3,291 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#96in Jigsaws & Puzzles
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,291per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Jigsaw Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 91%

Open market

34%

  • MOZOOSON16%
  • PORTA PUZZLE14%
  • Ainiv13%
  • Becko US9%
  • TANNESS7%
  • Celawork6%

Demand

Jigsaw Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Jigsaw Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puzzle mat129K/yr
  • jigsaw mat127K/yr
  • jigsaw mat roll45K/yr
  • puzzle mats for jigsaws 100028K/yr
  • jigsaw puzzle mat27K/yr
  • jigsaw roll up mat16K/yr
  • jigsaw mats10K/yr
  • puzzle mats10K/yr
  • puzzle mat roll up5K/yr
  • jigsaw roll up mat 1000 piece10K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Mat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.9%of orders come back
“It is too small, see photo”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jigsaw Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data