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Jigsaw Costume

Fail

Shoppers spend an estimated $7K a year here, so Jigsaw Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£7K/yr49K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
85%top-5 click share · 7 brands · 23 sellers

Flapen Score

Jigsaw Costume against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Costume 49K times last year and spent an estimated £7K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.7%
Market size, estimated
£7Ka year
Peak month
October73.0× the quietest month
Top search term
saw mask6K searches a year

02 · Price

A sale here is worth £22.52.

Listings sell for £22.52 on average, from £3.98 to £45.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £22.52 that is £0 to £2K a year per listing.

Average price
£22.52inside the $15 to $100 sweet spot
Price range
£3.98–£45.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #5,214 within Dress-Up Accessories. It carries 49 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
27.8%
Average rank
#5,214in Dress-Up Accessories
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
49per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Jigsaw Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£720£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 rising

Sellers

23

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

4%

  • SC Products28%
  • LOVETRENDS23%
  • Harlequin14%
  • CR ROLECOS13%
  • I LOVE FANCY DRESS9%
  • Rubies9%
  • Open — no brand owns it (1 brand, 4%)

Demand

Jigsaw Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 73.0×

Search terms

Top Jigsaw Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • saw mask6K/yr
  • jigsaw costume12K/yr
  • jigsaw mask5K/yr
  • saw costume8K/yr
  • jigsaw costume kids4K/yr
  • jigsaw halloween costume5K/yr
  • billy the puppet costume2K/yr
  • saw halloween costume4K/yr
  • saw costume kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Costume

We read the reviews and the return reasons for every product selling here.

4.4%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Jigsaw Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data