Skip to content

Jigsaw Costume

Fail

Shoppers spend only $7K a year here, so Jigsaw Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£7K/yr49K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
85%top-5 click share · 7 brands · 23 sellers

Flapen Score

Jigsaw Costume against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Costume 49K times last year and spent an estimated £7K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.7%
Market size, estimated
£7Ka year
Peak month
October73.0× the quietest month
Top search term
saw mask6K searches a year

02 · Price

A sale here is worth £22.52.

Listings sell for £22.52 on average, from £3.98 to £45.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £22.52 that is £0 to £2K a year per listing.

Average price
£22.52inside the $15 to $100 sweet spot
Price range
£3.98–£45.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #5,214 within Dress-Up Accessories. It carries 49 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
27.8%
Average rank
#5,214in Dress-Up Accessories
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
49per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Jigsaw Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£720£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 rising

Sellers

23

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • SC Products28%
  • LOVETRENDS23%
  • Harlequin14%
  • CR ROLECOS13%
  • I LOVE FANCY DRESS9%
  • Rubies9%
  • Open — no brand owns it (1 brand, 4%)

Demand

Jigsaw Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 73.0×

Search terms

Top Jigsaw Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saw mask6K/yr
  • jigsaw costume12K/yr
  • jigsaw mask5K/yr
  • saw costume8K/yr
  • jigsaw costume kids4K/yr
  • jigsaw halloween costume5K/yr
  • billy the puppet costume2K/yr
  • saw halloween costume4K/yr
  • saw costume kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

4.4% Return rate 100% Fixable by listing

Sleeve Fit100%▁▁▁█▁▁

FAQ

Common Jigsaw Costume questions

Answered from the same tracked data.