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Jigsaw Board 2000 Pieces

Fail

Demand is soft, at -38.9% this quarter, so Jigsaw Board 2000 Pieces is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£41K/yr48K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
52%top-5 click share · 11 brands · 30 sellers

Flapen Score

Jigsaw Board 2000 Pieces against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Board 2000 Pieces is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Board 2000 Pieces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Board 2000 Pieces 48K times last year and spent an estimated £41K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
2.7%
Market size, estimated
£41Ka year
Peak month
January4.4× the quietest month
Top search term
puzzle board 2000 pieces16K searches a year

02 · Price

A sale here is worth £31.96.

Listings sell for £31.96 on average, from £12.99 to £70.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £31.96 that is £0 to £3K a year per listing.

Average price
£31.96inside the $15 to $100 sweet spot
Price range
£12.99–£70.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #161 within Jigsaws & Puzzles. It carries 1,256 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
79%
Out of stock, average day
8.8%
Average rank
#161in Jigsaws & Puzzles
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,256per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Jigsaw Board 2000 Pieces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

14%

  • MOZOOSON28%
  • PORTA PUZZLE15%
  • Metionga14%
  • Tektalk11%
  • GOOJOOY10%
  • Ruication8%
  • Open — no brand owns it (5 brands, 14%)

Demand

Jigsaw Board 2000 Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Jigsaw Board 2000 Pieces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle board 2000 pieces16K/yr
  • puzzle board 1500 pieces9K/yr
  • jigsaw board 2000 pieces11K/yr
  • 2000 piece puzzle board8K/yr
  • jigsaw board 1500 pieces5K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Board 2000 Pieces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.15

a bit loose

Not fit for the size stated

huge

Value For Money8%+0.91

A bit pricey

which is pretty expensive

Not as good as i was expecting for the price

Quality-Overall7%

Poor quality control

Poor quality

Poor quality and missing parts

Advertised Vs Actual Product6%−0.02

Does not serve its advertised purpose

they aren't so prominent in the listing

Not as expected

Grip3%−0.02

The covering on the main part of the board is too slippery

it can slip down a bit

the surface is too smooth to grip pieces of puzzle

Love

Quality-Overall15%

Build quality feels solid

The mat has great quality

Excellent product

Ease Of Use11%+1.76

easy to access

Ease of use

easy to move

Value For Money9%+0.91

Not expensive

Good price

Excellent value for money

Size-Overall9%−0.15

Great size

The size is as expected

The size is suitable for all sorts of sizes

Advertised Vs Actual Product7%−0.02

Does what it says- works well

Exactly what I wanted

As described

Return

1.2% Return rate 47% Fixable by listing

Size-Overall37%██▆▅▆▇

a bit loose

Not fit for the size stated

huge

Weight Heavy11%▁▇▄▅▇█

a bit heavier than i thought

I should add that it is a bit heavy to move

It is heavier than i expected

Defective Material/Parts11%█▅▇███
Quality-Overall6%█▂▃▃▄▂

Poor quality control

Poor quality

Poor quality and missing parts

Strength6%▁▂▂▄█▄

Very poor to flimsy

breaks up a little bit

it is not a firm structure

FAQ

Common Jigsaw Board 2000 Pieces questions

Answered from the same tracked data.