jigsaw board
Worth a lookShows a sweet-spot price point ($21.28 avg), but soft demand (-51.4% this quarter) keeps it on the watch list.
Avg price
Great£21.28avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.6M searches
Price range
Great£7.96–£46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,201.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jigsaw board is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jigsaw board market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 96%
- Out of stock
- 2.2%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
56
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
23%
- PORTA PUZZLE50%
- Ruication10%
- MOZOOSON4%
- Ravensburger4%
- GOOJOOY4%
- Abnaok4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top jigsaw board search terms
- jigsaw puzzle board597K/yr
- puzzle board469K/yr
- jigsaw board169K/yr
- puzzle boards and storage82K/yr
- puzzle board 1000 pieces34K/yr
- jigsaw board for 1000 pieces42K/yr
- jigsaw boards25K/yr
- puzzle board 2000 pieces16K/yr
- puzzle storage19K/yr
- 1000 piece puzzle board18K/yr
Top jigsaw board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers
PORTA PUZZLE£19.474.6★10,249 rev
PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles
PORTA PUZZLE£12.824.3★5,279 rev
PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces
PORTA PUZZLE£23.844.7★6,625 rev
Ruication Tilting Jigsaw Puzzle Board 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board 1000 Pieces Portable Jigsaw Puzzle Table with 6 Drawers for Adults Gift
Ruication£39.414.2★197 rev
Ruication Jigsaw Puzzle Board Folding Tilting Puzzle Table Wooden Jigsaw Board Non-Slip Mat Surface for 1000 pieces 4 Sliding Drawers Storage System For Adults Gift
Ruication£46.304.3★395 rev
Newest
by launch date
Tilting Jigsaw Puzzle Board Lightweight Non-Slip Felt Jigsaw Board for 1000 Pieces
Generic£17.865 rev
Ccarzzi Tilting Jigsaw Puzzle Board Foldable Puzzle Board with 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board with 6 drawers Up to 1000 Pieces(Dark Gray)
Ccarzzi£24.0030 rev
JCOTTON 1000 Pieces Tilting Jigsaw Puzzle Board 2 in 1 Design with Stand and Protective Cover 3 Adjustable Angles Lightweight Felt Puzzle Board with 6 Trays for Living Room Adults & Teens
JCOTTON£27.5110 rev
GREENSAPPIRE 1000 Pieces Jigsaw Puzzle Board Non-Slip Lightweight Portable
GREENSAPPIRE£12.7427 rev
Jonuin Jigsaw Puzzle Board 31 x 22in Jigsaw Board for 500/1000 Pieces Foldable Puzzle Mats with Dustproof Cover & 8 Puzzle Sorting Trays Non-Slip Puzzle Board for Easy Move and Store (Black)
Jonuin£18.6912 rev
Trending
90-day click momentumTilting Jigsaw Puzzle Board Lightweight Non-Slip Felt Jigsaw Board for 1000 Pieces
Generic£17.864.3★
JCOTTON 1000 Pieces Tilting Jigsaw Puzzle Board 2 in 1 Design with Stand and Protective Cover 3 Adjustable Angles Lightweight Felt Puzzle Board with 6 Trays for Living Room Adults & Teens
JCOTTON£27.514.0★
Ccarzzi Tilting Jigsaw Puzzle Board Foldable Puzzle Board with 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board with 6 drawers Up to 1000 Pieces(Dark Gray)
Ccarzzi£24.003.8★
Jonuin Jigsaw Puzzle Board 31 x 22in Jigsaw Board for 500/1000 Pieces Foldable Puzzle Mats with Dustproof Cover & 8 Puzzle Sorting Trays Non-Slip Puzzle Board for Easy Move and Store (Black)
Jonuin£18.694.4★
Felt Puzzle Roll-Up Mat for Up to 2000 Piece Puzzles 6 Sorting Tray Black
MOZOOSON£13.184.4★
What buyers say about jigsaw board
What buyers praise and complain about, mined from review topics.What buyers love
“The mat has great quality”
“Great size”
“Very easy to store”
“Not expensive”
“Exactly what I wanted”
“This mat is very sturdy”
“Lightweight Puzzle Board”
“This allows me to store it away when I need to”
“is easy to carry around”
“Overall, this is a fantastic product for both kids and adults who enjoy puzzles”
What buyers complain about
“Could be slightly bigger”
“They all seemed so expensive”
“Cheap”
“Very poor to flimsy”
“Poor item doesnt do description”
“The massive piece is no good”
“My issue is that the board doesn't hold the pieces very well when put upright”
“The material on this jigsaw board is very baggy”
“all of its broken apart”
“As it doesn't store upright”
Top return reasons
Common questions
- Is jigsaw board profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 24 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the jigsaw board niche?
- 17 brands and 56 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in jigsaw board?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- When does demand for jigsaw board peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the jigsaw board niche?
- Listings span £7.96–£46.30; the average listing price is £21.28 (sweet spot $15–$100). The average incumbent carries 2,202 reviews — the moat a new listing must climb.