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Jigsaw Board

Maybe

Products sell for $21.28 on average, inside the sweet spot. But demand is soft, at -51.4% this quarter, so Jigsaw Board is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£1.2M/yr1.6M searches / yr
90-day growth
-51.4%search demand this quarter
Competition
60%top-5 click share · 17 brands · 56 sellers

Flapen Score

Jigsaw Board against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Board is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Board 1.6M times last year and spent an estimated £1.2M. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-51.4%
Conversion, latest week
3.7%
Market size, estimated
£1.2Ma year
Peak month
December4.9× the quietest month
Top search term
jigsaw puzzle board597K searches a year

02 · Price

A sale here is worth £21.28.

Listings sell for £21.28 on average, from £7.96 to £46.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £21.28 that is £32K to £43K a year per listing.

Average price
£21.28inside the $15 to $100 sweet spot
Price range
£7.96–£46.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£32K–£43K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #86 within Jigsaws & Puzzles. It carries 2,202 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
79%
Out of stock, average day
2.2%
Average rank
#86in Jigsaws & Puzzles
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,202per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Jigsaw Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£123K£185K£247K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

23%

  • PORTA PUZZLE50%
  • Ruication10%
  • MOZOOSON4%
  • Ravensburger4%
  • GOOJOOY4%
  • Abnaok4%

Demand

Jigsaw Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Jigsaw Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jigsaw puzzle board597K/yr
  • puzzle board469K/yr
  • jigsaw board169K/yr
  • puzzle boards and storage82K/yr
  • puzzle board 1000 pieces34K/yr
  • jigsaw board for 1000 pieces42K/yr
  • jigsaw boards25K/yr
  • puzzle board 2000 pieces16K/yr
  • puzzle storage19K/yr
  • 1000 piece puzzle board18K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.12

Could be slightly bigger

huge

Not fit for the size stated

Value For Money13%−0.04

They all seemed so expensive

Not worth the price

although for the price it could be better

Quality-Overall8%+0.89

Cheap

Poor quality and missing parts

Not good quality

Strength5%−0.05

Very poor to flimsy

Too flimsy, and goes bubbly

A little flimsy

Advertised Vs Actual Product4%+0.61

Poor item doesnt do description

Does not serve its advertised purpose

Not as advertised - too small

Love

Quality-Overall20%+0.89

The mat has great quality

Lovely product just what I was looking for

Excellent product

Size-Overall10%−0.12

Great size

I like the fact that it can do different sizes

A great size board

Ease Of Use10%+1.54

Very easy to store

Ease of use

Easy to move around if you have to move it

Value For Money9%−0.04

Not expensive

Good price

Excellent value for money

Advertised Vs Actual Product8%+0.61

Exactly what I wanted

Does what it says- works well

As described

Return

1.5% Return rate 46% Fixable by listing

Size-Overall35%▆▆▅▆▆█

Could be slightly bigger

huge

Not fit for the size stated

Defective Material/Parts10%▇▆█▇▆▇

The massive piece is no good

pieces don't hold together

Pieces move when tilted

Weight Heavy9%▁█▅▅▇▇
Quality-Overall7%▇▅▄▄█▄

Cheap

Poor quality and missing parts

Not good quality

Functionality-Overall7%▇▅▆█▃▃

FAQ

Common Jigsaw Board questions

Answered from the same tracked data.