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Jigsaw Board

Jigsaw Board shows a sweet-spot price point ($21.28 avg), but soft demand (-51.4% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 82Growth 0Conversion 46Competition 42Returns 85Price range 80Avg price 91Brand share 52Review moat 43Quality gap 75
This niche Category average

Is Jigsaw Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jigsaw Board is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Jigsaw Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -51.4% over the last 90 days and 3.7% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr60K
Search volume / yr-51.4%1.6M
Conversion rate3.7%
Avg price£21.28

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 56
Top-5 product click share60%
Open market26%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)7· 1 succeeded
Avg rating4.3★
Avg reviews2,202

Top Jigsaw Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£62K£123K£185K£247K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

23%

  • PORTA PUZZLE50%
  • Ruication10%
  • MOZOOSON4%
  • Ravensburger4%
  • GOOJOOY4%
  • Abnaok4%

Jigsaw Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR3.7%Products24Brands17Top 5 Brands74%OOS Rate2.2%Rating4.3★Reviews2,202Avg BSR#86
100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Top Jigsaw Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jigsaw puzzle board597K/yr
  • puzzle board469K/yr
  • jigsaw board169K/yr
  • puzzle boards and storage82K/yr
  • puzzle board 1000 pieces34K/yr
  • jigsaw board for 1000 pieces42K/yr
  • jigsaw boards25K/yr
  • puzzle board 2000 pieces16K/yr
  • puzzle storage19K/yr
  • 1000 piece puzzle board18K/yr

What reviews say buyers love and hate about Jigsaw Board

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall20%

The mat has great quality

Size-Overall10%

Great size

Ease Of Use10%

Very easy to store

Value For Money9%

Not expensive

Advertised Vs Actual Product8%

Exactly what I wanted

What buyers complain about

65% of reviews
Size-Overall20%

Could be slightly bigger

Value For Money13%

They all seemed so expensive

Quality-Overall8%

Cheap

Strength5%

Very poor to flimsy

Advertised Vs Actual Product4%

Poor item doesnt do description

Jigsaw Board return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Defective Material/Parts
10%
3Weight Heavy
9%
4Quality-Overall
7%
5Functionality-Overall
7%

Common Jigsaw Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jigsaw Board 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 24 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -51.4% over the last 90 days.
Search demand for Jigsaw Board on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.9× the quietest.