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Jigsaw Advent Calendar 2023

Fail

Shoppers spend an estimated $15K a year here, so Jigsaw Advent Calendar 2023 is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£15K/yr127K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
91%top-5 click share · 7 brands · 22 sellers

Flapen Score

Jigsaw Advent Calendar 2023 against its category

The dotted line is the Toys & Games average. Past it, Jigsaw Advent Calendar 2023 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jigsaw Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jigsaw Advent Calendar 2023 127K times last year and spent an estimated £15K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
0.7%
Market size, estimated
£15Ka year
Peak month
November61.2× the quietest month
Top search term
jigsaw advent calendar36K searches a year

02 · Price

A sale here is worth £17.06.

Listings sell for £17.06 on average, from £6.47 to £25.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.06 that is £2K to £4K a year per listing.

Average price
£17.06inside the $15 to $100 sweet spot
Price range
£6.47–£25.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 68.3% of listings are out of stock. The average listing ranks #1,757 within Jigsaws & Puzzles. It carries 140 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
68.3%
Average rank
#1,757in Jigsaws & Puzzles
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Jigsaw Advent Calendar 2023 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

22

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

9%

  • Mindmade21%
  • Vermont Christmas Company18%
  • Jan van Haasteren16%
  • rokt&razo13%
  • Ravensburger12%
  • Yunlus12%
  • Open — no brand owns it (1 brand, 9%)

Demand

Jigsaw Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.2×

Search terms

Top Jigsaw Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jigsaw advent calendar36K/yr
  • advent jigsaw16K/yr
  • advent calendar jigsaw puzzle7K/yr
  • advent calendar jigsaw12K/yr
  • jigsaw puzzle advent calendar6K/yr
  • puzzle advent calendar19K/yr
  • advent jigsaw puzzles for adults5K/yr
  • advent puzzle7K/yr
  • advent jigsaw puzzle2K/yr
  • advent calendar puzzle11K/yr

Reviews and returns

What reviews say buyers love and hate about Jigsaw Advent Calendar 2023

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
0.4%of orders come back
“Great pre-Xmas gift for puzzle”
A buyer, on “Gifting Purpose”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Jigsaw Advent Calendar 2023 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data