jigsaw advent calendar 2023
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great140avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.06avg listing price — sweet spot $15–$100
Price range
Good£6.47–£25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£15K£15K/yr · 127K searches
According to Flapen's Amazon United Kingdom niche tracking, jigsaw advent calendar 2023 is a £15K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jigsaw advent calendar 2023 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,757
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 68.3%
- Avg brand age
- 22 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
9%
- Mindmade21%
- Vermont Christmas Company18%
- Jan van Haasteren16%
- rokt&razo13%
- Ravensburger12%
- Yunlus12%
- Open — no brand owns it (1 brand, 9%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -32.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.2×
Top jigsaw advent calendar 2023 search terms
- jigsaw advent calendar36K/yr
- advent jigsaw16K/yr
- advent calendar jigsaw puzzle7K/yr
- advent calendar jigsaw12K/yr
- jigsaw puzzle advent calendar6K/yr
- puzzle advent calendar19K/yr
- advent jigsaw puzzles for adults5K/yr
- advent puzzle7K/yr
- advent jigsaw puzzle2K/yr
- advent calendar puzzle11K/yr
Top jigsaw advent calendar 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Original Jigsaw Puzzle Advent Calendar 2024 Christmas Magic 24 Boxes 1008 Pieces Xmas Holiday Countdown Fun for Kids Adults Family Official Abraham Hunter Artwork
Mindmade£16.124.6★552 rev
The Inn at Christmas Jigsaw Puzzle Advent Calendar 1000 Piece by Vermont Christmas Company - 24 Puzzle Sections to Complete - Count Down to Christmas Each Day in December
Vermont Christmas Company£16.254.8★213 rev
Jan Van Haasteren Christmas Advent Calendar 24 Days of Festive Puzzles
Jan van Haasteren£23.044.8★66 rev
Birds 24 Mini Pack Daily Jigsaw Puzzle 1000 Pieces Advent Calendar
rokt&razo£16.554.7★76 rev
Ravensburger Jigsaw Puzzle Advent Calendar Christmas at Home 24 x 56 Piece Festive Puzzles by Claire Wilson Build Individually or Create One Large Christmas Puzzle
Ravensburger£25.780.0★0 rev
Newest
by launch dateRavensburger Jigsaw Puzzle Advent Calendar Christmas at Home 24 x 56 Piece Festive Puzzles by Claire Wilson Build Individually or Create One Large Christmas Puzzle
Ravensburger£25.780 rev
Jan Van Haasteren Christmas Advent Calendar 24 Days of Festive Puzzles
Jan van Haasteren£23.0466 rev
Yunlus Jigsaw Puzzles for Adults 1000 Pieces Christmas Puzzles Impossible Hard Difficult Challenging Puzzles for Adults Snowy Journey Winter Holiday Jigsaw Puzzle 1000 Pieces 28 x 20 inch
Yunlus£15.1759 rev
Birds 24 Mini Pack Daily Jigsaw Puzzle 1000 Pieces Advent Calendar
rokt&razo£16.5576 rev
1008 Pieces Jigsaw Advent Calendar 2024 Adults Kids Women Men Grils Boys 24 Days Christmas Countdown Puzzle Advent Calendar 2024 Personalised Countdown To Christmas Puzzle Jigsaws House Xmas Gifts
YADODO£6.4714 rev
Trending
90-day click momentumRavensburger Jigsaw Puzzle Advent Calendar Christmas at Home 24 x 56 Piece Festive Puzzles by Claire Wilson Build Individually or Create One Large Christmas Puzzle
Ravensburger£25.780.0★
Birds 24 Mini Pack Daily Jigsaw Puzzle 1000 Pieces Advent Calendar
rokt&razo£16.554.7★
Yunlus Jigsaw Puzzles for Adults 1000 Pieces Christmas Puzzles Impossible Hard Difficult Challenging Puzzles for Adults Snowy Journey Winter Holiday Jigsaw Puzzle 1000 Pieces 28 x 20 inch
Yunlus£15.174.6★
The Inn at Christmas Jigsaw Puzzle Advent Calendar 1000 Piece by Vermont Christmas Company - 24 Puzzle Sections to Complete - Count Down to Christmas Each Day in December
Vermont Christmas Company£16.254.8★
1008 Pieces Jigsaw Advent Calendar 2024 Adults Kids Women Men Grils Boys 24 Days Christmas Countdown Puzzle Advent Calendar 2024 Personalised Countdown To Christmas Puzzle Jigsaws House Xmas Gifts
YADODO£6.474.9★
What buyers say about jigsaw advent calendar 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Great pre-Xmas gift for puzzle”
“Good quality, bright and fun to do”
“Great price”
“Brightens up a winters day”
“I'm sure they are great fun to do”
Common questions
- Is jigsaw advent calendar 2023 profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the jigsaw advent calendar 2023 niche?
- 7 brands and 22 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- When does demand for jigsaw advent calendar 2023 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 61.2× the quietest.
- What does it cost to enter the jigsaw advent calendar 2023 niche?
- Listings span £6.47–£25.78; the average listing price is £17.06 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.