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Jesus Costume

Fail

Shoppers spend only $7K a year here, so Jesus Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£7K/yr60K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
63%top-5 click share · 13 brands · 27 sellers

Flapen Score

Jesus Costume against its category

The dotted line is the Toys & Games average. Past it, Jesus Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jesus Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jesus Costume 60K times last year and spent an estimated £7K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
0.6%
Market size, estimated
£7Ka year
Peak month
October10.2× the quietest month
Top search term
jesus costume55K searches a year

02 · Price

A sale here is worth £20.17.

Listings sell for £20.17 on average, from £9.80 to £32.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.17 that is £0 to £2K a year per listing.

Average price
£20.17inside the $15 to $100 sweet spot
Price range
£9.80–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,455 within Fancy Dress. It carries 126 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
7.7%
Average rank
#1,455in Fancy Dress
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Jesus Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£358£715£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

27

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Morph21%
  • BSBUY17%
  • I LOVE FANCY DRESS15%
  • Rubies14%
  • SINSEN10%
  • EraSpooky7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Jesus Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Reviews and returns

What reviews say buyers love and hate about Jesus Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.80

Cheap

Pure garbage

Love

Quality-Overall100%−0.80

Its a decent gown

Its good quality

Good product

Return

3.4% Return rate 87% Fixable by listing

Size-Overall78%██▇▆▆▇
Color9%▁▁▇▁▁█
Length6%▁▁▁██▁
Product Condition3%▁▁▁█▁▁
Quality-Overall3%▁▁▁▁█▁

Cheap

Pure garbage

FAQ

Common Jesus Costume questions

Answered from the same tracked data.