Jenga
FailThe top 5 products take 86% of clicks, so Jenga is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £296K/yr379K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 86%top-5 click share · 10 brands · 70 sellers
Flapen Score
Jenga against its category
The dotted line is the Toys & Games average. Past it, Jenga is stronger. Inside it, weaker.
Market
The Jenga market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jenga 379K times last year and spent an estimated £296K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £296Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- jenga240K searches a year
02 · Price
A sale here is worth £8.38.
Listings sell for £8.38 on average, from £4.12 to £16.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £8.38 that is £34K to £42K a year per listing.
- Average price
- £8.38under the $15 to $100 sweet spot
- Price range
- £4.12–£16.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £34K–£42K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #21 within Games & Accessories. It carries 1,273 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.8%
- Average rank
- #21in Games & Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,273per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Jenga products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

SOL Mini Tumble Tower - Wooden Stacking Blocks Balancing Game
- Price
- £4.12
- Rating
- 3.6/5
- Reviews
- 735
- Age
- 5y ago

GOTHINK Tumble Tower Game for Kids and Adults 54pcs Wooden Board Stacking Game for Family Games Night Classical Wood Blocks Game Standard Size
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 3y ago

Ty Toys My Traditional Games Tumbling Tower 48 Wooden Pieces
- Price
- £4.46
- Rating
- 3.1/5
- Reviews
- 6,255
- Age
- 3y ago

HTI Tumbling Tower Game | Fun Family Game | For Kids | Mini Travel Game | Ages 3+
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 1,185
- Age
- 7y ago
Trending
90-day click momentum
Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
- Price
- £11.44
- Rating
- 4.1/5
- Reviews
- 630
- Age
- 5y ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Wooden Tumbling Tower - Stacking Game
- Price
- £5.11
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 5y ago

GOTHINK Tumble Tower Game for Kids and Adults 54pcs Wooden Board Stacking Game for Family Games Night Classical Wood Blocks Game Standard Size
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 3y ago

XUDUOO Couples Games Lust Tumbling Tower Games for Adults 48 Pieces Wooden Naughty Game Indoor Party Fun Valentine Stacking Blocks Gifts for Adults Night Party Game
- Price
- £10.80
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Crafty Artisan Tumbling tower game handmade toys and games great fun with the family
- Price
- £16.64
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

XUDUOO Couples Games Lust Tumbling Tower Games for Adults 48 Pieces Wooden Naughty Game Indoor Party Fun Valentine Stacking Blocks Gifts for Adults Night Party Game
- Price
- £10.80
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

GOTHINK Tumble Tower Game for Kids and Adults 54pcs Wooden Board Stacking Game for Family Games Night Classical Wood Blocks Game Standard Size
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
70
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
10%
- Hasbro Gaming44%
- SOL18%
- GOTHINK12%
- Holland Plastics6%
- HTI6%
- HENBRANDT4%
- Open — no brand owns it (4 brands, 10%)
Demand
Jenga search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Jenga search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jenga240K/yr
- jenga game for adults59K/yr
- jenga for kids42K/yr
- jenga blocks12K/yr
- jenga game10K/yr
- tumble tower4K/yr
- kids jenga5K/yr
- jenga for adults4K/yr
- tumbling tower3K/yr
Reviews and returns
What reviews say buyers love and hate about Jenga
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ridiculously small, the entire stack is the length of my hand, individual block are smaller than my little finger
it came tiny tiny tiny fit for a toddler I'm so disappointed in the picture it looks normal size so frustrating
Its small
Darts won't stick
THE DARTS DONT STICK
Magnets dont stick
I definitely should've payed more attention to the description
The photos on here are a completely different box
False advertising it's tiny
Not practical at all
Without it, it feels abit less practical
I would not recommend as it also had no weight for the size
Love
Lots of fun for kids and adults
Fun for all
Great fun
Great value alternative to the well known brand
Great value
Good price
The blocks are well made u like some of the cheaper versions I purchased before
Great quality and value
Good product
Nice and durable
Durable box
I can confirm it is durable
It is handy to take on a trip
Return
1.6% Return rate 88% Fixable by listing
Ridiculously small, the entire stack is the length of my hand, individual block are smaller than my little finger
it came tiny tiny tiny fit for a toddler I'm so disappointed in the picture it looks normal size so frustrating
Its small
I definitely should've payed more attention to the description
The photos on here are a completely different box
False advertising it's tiny
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jenga questions
Answered from the same tracked data.









