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Jenga

Fail

The top 5 products take 86% of clicks, so Jenga is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£296K/yr379K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
86%top-5 click share · 10 brands · 70 sellers

Flapen Score

Jenga against its category

The dotted line is the Toys & Games average. Past it, Jenga is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jenga market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jenga 379K times last year and spent an estimated £296K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
9.3%
Market size, estimated
£296Ka year
Peak month
December4.6× the quietest month
Top search term
jenga240K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £4.12 to £16.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £8.38 that is £34K to £42K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£4.12–£16.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£42K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #21 within Games & Accessories. It carries 1,273 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
0.8%
Average rank
#21in Games & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,273per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jenga products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£44K£89K£133K£177K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

70

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Hasbro Gaming44%
  • SOL18%
  • GOTHINK12%
  • Holland Plastics6%
  • HTI6%
  • HENBRANDT4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Jenga search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Jenga search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jenga240K/yr
  • jenga game for adults59K/yr
  • jenga for kids42K/yr
  • jenga blocks12K/yr
  • jenga game10K/yr
  • tumble tower4K/yr
  • kids jenga5K/yr
  • jenga for adults4K/yr
  • tumbling tower3K/yr

Reviews and returns

What reviews say buyers love and hate about Jenga

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall68%−0.89

Ridiculously small, the entire stack is the length of my hand, individual block are smaller than my little finger

it came tiny tiny tiny fit for a toddler I'm so disappointed in the picture it looks normal size so frustrating

Its small

Adhesion/Stickiness7%−0.07

Darts won't stick

THE DARTS DONT STICK

Magnets dont stick

Advertised Vs Actual Product7%−0.03

I definitely should've payed more attention to the description

The photos on here are a completely different box

False advertising it's tiny

Ease Of Use6%−0.05

Not practical at all

Without it, it feels abit less practical

Weight Light4%−0.04

I would not recommend as it also had no weight for the size

Love

Fun/Entertainment Experience42%+2.37

Lots of fun for kids and adults

Fun for all

Great fun

Value For Money20%+1.16

Great value alternative to the well known brand

Great value

Good price

Quality-Overall16%+0.94

The blocks are well made u like some of the cheaper versions I purchased before

Great quality and value

Good product

Durability6%+0.17

Nice and durable

Durable box

I can confirm it is durable

Portability3%+0.17

It is handy to take on a trip

Return

1.6% Return rate 88% Fixable by listing

Size-Overall79%█▇▅▇▆▇

Ridiculously small, the entire stack is the length of my hand, individual block are smaller than my little finger

it came tiny tiny tiny fit for a toddler I'm so disappointed in the picture it looks normal size so frustrating

Its small

Advertised Vs Actual Product6%▃▆▅▄█▂

I definitely should've payed more attention to the description

The photos on here are a completely different box

False advertising it's tiny

Quality-Overall3%▁▄█▃▆▁
Gifting Purpose2%▁▁█▁▁▅
Defective Material/Parts2%▁▁█▁▆▁

FAQ

Common Jenga questions

Answered from the same tracked data.