Jellycat Penguin
FailThe top 5 products take 100% of clicks, so Jellycat Penguin is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £35K/yr53K searches / yr
- 90-day growth
- -30.8%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 90 sellers
Flapen Score
Jellycat Penguin against its category
The dotted line is the Toys & Games average. Past it, Jellycat Penguin is stronger. Inside it, weaker.
Market
The Jellycat Penguin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Penguin 53K times last year and spent an estimated £35K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -30.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £35Ka year
- Top search term
- jellycat penguin29K searches a year
02 · Price
A sale here is worth £28.13.
Listings sell for £28.13 on average, from £9.95 to £38.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £28.13 that is £3K to £7K a year per listing.
- Average price
- £28.13inside the $15 to $100 sweet spot
- Price range
- £9.95–£38.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,468 within Play Figures. It carries 33 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,468in Play Figures
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 33per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Jellycat Penguin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
- Price
- £25.61
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
- Price
- £38.02
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Jellycat Small Bashful Penguin Collectable Plush Decoration
- Price
- £35.86
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 4y ago

Jellycat Little Penguin Collectable Plush Decoration
- Price
- £31.19
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4y ago
Trending
estimated 90-day click momentum
CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Jellycat Small Bashful Penguin Collectable Plush Decoration
- Price
- £35.86
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 4y ago

Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
- Price
- £25.61
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
- Price
- £38.02
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

Jellycat Little Penguin Collectable Plush Decoration
- Price
- £31.19
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4y ago
Newest
by launch date
CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
- Price
- £25.61
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
- Price
- £38.02
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

Jellycat Little Penguin Collectable Plush Decoration
- Price
- £31.19
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 4y ago

Jellycat Small Bashful Penguin Collectable Plush Decoration
- Price
- £35.86
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
90
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Jellycat91%
- CHUNLINLAODA9%
Demand
Jellycat Penguin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 12.1× · 8 of 12 months tracked
Search terms
Top Jellycat Penguin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat penguin29K/yr
- penguin jellycat8K/yr
- peanut penguin jellycat6K/yr
- jelly cat penguin5K/yr
- jellycat peanut penguin5K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Penguin
We read the reviews and the return reasons for every product selling here.
“Disappointed with it's size for the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Penguin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









