jellycat penguin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible32.8avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£28.13avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£9.95–£38.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 53K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jellycat penguin is a £35K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jellycat penguin market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £35K–£42K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,468
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Jellycat91%
- CHUNLINLAODA9%
Demand
Weekly Amazon search volume, last 34 weeks — -30.8% search growth over the last 90 days.Top jellycat penguin search terms
- jellycat penguin29K/yr
- penguin jellycat8K/yr
- peanut penguin jellycat6K/yr
- jelly cat penguin5K/yr
- jellycat peanut penguin5K/yr
Top jellycat penguin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
Jellycat£25.613.7★47 rev
Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
Jellycat£38.024.7★33 rev
CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
CHUNLINLAODA£9.954.6★21 rev
Jellycat Small Bashful Penguin Collectable Plush Decoration
Jellycat£35.863.5★20 rev
Jellycat Little Penguin Collectable Plush Decoration
Jellycat£31.194.3★43 rev
Newest
by launch dateCHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
CHUNLINLAODA£9.9521 rev
Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
Jellycat£25.6147 rev
Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
Jellycat£38.0233 rev
Jellycat Little Penguin Collectable Plush Decoration
Jellycat£31.1943 rev
Jellycat Small Bashful Penguin Collectable Plush Decoration
Jellycat£35.8620 rev
Trending
90-day click momentumCHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)
CHUNLINLAODA£9.954.6★
Jellycat Small Bashful Penguin Collectable Plush Decoration
Jellycat£35.863.5★
Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm
Jellycat£25.613.7★
Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm
Jellycat£38.024.7★
Jellycat Little Penguin Collectable Plush Decoration
Jellycat£31.194.3★
What buyers say about jellycat penguin
What buyers praise and complain about, mined from review topics.What buyers complain about
“Disappointed with it's size for the price”
“It doesnt look the same as the picture”
“So much smaller not worth the price”
Top return reasons
Common questions
- Is jellycat penguin profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 5 tracked products. 90-day search growth is -30.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the jellycat penguin niche?
- 2 brands and 90 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jellycat penguin?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 2.5%.
- What does it cost to enter the jellycat penguin niche?
- Listings span £9.95–£38.02; the average listing price is £28.13 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.