How competitive is the Jellycat Penguin niche on Amazon United Kingdom?

2 brands and 90 sellers compete in Jellycat Penguin on Amazon United Kingdom. The top 5 Jellycat Penguin products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Jellycat Penguin niche?

Jellycat Penguin sells for £28.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.95–£38.02. The average incumbent carries 33 reviews — the moat a new listing must climb.

Jellycat Penguin

a concentrated shelf (top 5 take 100% of clicks) — Jellycat Penguin doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Jellycat Penguin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jellycat Penguin is a £35K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Jellycat Penguin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.8% over the last 90 days and 2.3% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr2K

Search volume / yr-30.8%53K

Conversion rate2.3%

Avg price£28.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 90

Top-5 product click share100%

Open market0%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 5 products

Top Jellycat Penguin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm

Price: £25.61
Rating: 3.7/5
Reviews: 47
Age: 3y ago

Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm

Price: £38.02
Rating: 4.7/5
Reviews: 33
Age: 3y ago

CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)

Price: £9.95
Rating: 4.6/5
Reviews: 21
Age: 1y ago

Jellycat Small Bashful Penguin Collectable Plush Decoration

Price: £35.86
Rating: 3.5/5
Reviews: 20
Age: 4y ago

Jellycat Little Penguin Collectable Plush Decoration

Price: £31.19
Rating: 4.3/5
Reviews: 43
Age: 4y ago

Newest

by launch date

CHUNLINLAODA Penguin Plush Toy Penguin Stuffed Animal 20cm Soft Cuddly Plushie Doll Animal Soft Toy for Christmas Birthday New Year Gifts (Gray)

Price: £9.95
Rating: 4.6/5
Reviews: 21
Age: 1y ago

Jellycat Peanut Penguin Small - L: 6 cm x l: 6 cm x h: 11 cm

Price: £25.61
Rating: 3.7/5
Reviews: 47
Age: 3y ago

Jellycat Peanut Penguin Medium - L: 10 cm x l: 10 cm x h: 23 cm

Price: £38.02
Rating: 4.7/5
Reviews: 33
Age: 3y ago

Jellycat Little Penguin Collectable Plush Decoration

Price: £31.19
Rating: 4.3/5
Reviews: 43
Age: 4y ago

Jellycat Small Bashful Penguin Collectable Plush Decoration

Price: £35.86
Rating: 3.5/5
Reviews: 20
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Jellycat91%
CHUNLINLAODA9%

Jellycat Penguin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR2.3%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews33Avg BSR#2,468

Top Jellycat Penguin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jellycat penguin29K/yr -28.2%2.9% conv.
penguin jellycat8K/yr -32.1%4.7% conv.
peanut penguin jellycat6K/yr -39.4%3.6% conv.
jelly cat penguin5K/yr -33.2%5.1% conv.
jellycat peanut penguin5K/yr -30.1%2.9% conv.

What reviews say buyers love and hate about Jellycat Penguin

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Value For Money50%

“Disappointed with it's size for the price”

Advertised Vs Actual Product25%

“It doesnt look the same as the picture”

Size-Overall25%

“So much smaller not worth the price”

Jellycat Penguin return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

66%

2Value For Money

20%

3Advertised Vs Actual Product

4Color

5Gifting Purpose

Common Jellycat Penguin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jellycat Penguin 34/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 5 tracked products. Search demand moved -30.8% over the last 90 days.

Jellycat Penguin buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.5%.