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Jellycat Penguin

Fail

The top 5 products take 100% of clicks, so Jellycat Penguin is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£35K/yr53K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 90 sellers

Flapen Score

Jellycat Penguin against its category

The dotted line is the Toys & Games average. Past it, Jellycat Penguin is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Penguin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Penguin 53K times last year and spent an estimated £35K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
2.3%
Market size, estimated
£35Ka year
Top search term
jellycat penguin29K searches a year

02 · Price

A sale here is worth £28.13.

Listings sell for £28.13 on average, from £9.95 to £38.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £28.13 that is £3K to £7K a year per listing.

Average price
£28.13inside the $15 to $100 sweet spot
Price range
£9.95–£38.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,468 within Play Figures. It carries 33 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,468in Play Figures
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
33per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jellycat Penguin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jellycat91%
  • CHUNLINLAODA9%

Demand

Jellycat Penguin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 12.1× · 8 of 12 months tracked

Search terms

Top Jellycat Penguin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat penguin29K/yr
  • penguin jellycat8K/yr
  • peanut penguin jellycat6K/yr
  • jelly cat penguin5K/yr
  • jellycat peanut penguin5K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Penguin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%

Disappointed with it's size for the price

Advertised Vs Actual Product25%

It doesnt look the same as the picture

Size-Overall25%

So much smaller not worth the price

Return

2.5% Return rate 71% Fixable by listing

Size-Overall66%▅▃▇▆▇█

So much smaller not worth the price

Value For Money20%▁█▄▃▃▃

Disappointed with it's size for the price

Advertised Vs Actual Product3%▁▁▁█▁▁

It doesnt look the same as the picture

Color2%█▁▁▁▂▁
Gifting Purpose2%▁█▁▁▁▁

FAQ

Common Jellycat Penguin questions

Answered from the same tracked data.