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Jellycat Peanut

Fail

The top 5 products take 100% of clicks, so Jellycat Peanut is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£7K/yr93K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 82 sellers

Flapen Score

Jellycat Peanut against its category

The dotted line is the Toys & Games average. Past it, Jellycat Peanut is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Peanut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Peanut 93K times last year and spent an estimated £7K. One brand takes every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.2%
Market size, estimated
£7Ka year
Top search term
jellycat peanut56K searches a year

02 · Price

A sale here is worth £37.12.

Listings sell for £37.12 on average, from £32.99 to £43.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £37.12 that is £4K to £9K a year per listing.

Average price
£37.12inside the $15 to $100 sweet spot
Price range
£32.99–£43.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,770 within Soft Toys. It carries 173 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#2,770in Soft Toys
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jellycat100%

Demand

Jellycat Peanut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Jellycat Peanut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat peanut56K/yr
  • peanut jellycat20K/yr
  • jelly cat peanut13K/yr
  • peanut jelly cat4K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Peanut

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money69%+4.90

Expensive

The size of this for the price is a disgrace

It is absolutely not worth the price I paid

Size-Overall26%−1.75

Size is completely wrong

TINY

The toy was unexpectedly small — much smaller than the description suggested

Love

Quality-Overall33%−0.25

Quality is fine

Return

5.5% Return rate 79% Fixable by listing

Size-Overall67%▅▅▅▃█▆

Size is completely wrong

TINY

The toy was unexpectedly small — much smaller than the description suggested

Value For Money17%▁█▁▇▁▅

Expensive

The size of this for the price is a disgrace

It is absolutely not worth the price I paid

Advertised Vs Actual Product15%█▂▁▃▃▄
Charging3%▁▁█▁▁▁
Measurement/Reading Accuracy2%▁▁▁█▁▁

FAQ

Common Jellycat Peanut questions

Answered from the same tracked data.