Jellycat Peanut
FailThe top 5 products take 100% of clicks, so Jellycat Peanut is a Fail.
- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £7K/yr93K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 82 sellers
Flapen Score
Jellycat Peanut against its category
The dotted line is the Toys & Games average. Past it, Jellycat Peanut is stronger. Inside it, weaker.
Market
The Jellycat Peanut market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Peanut 93K times last year and spent an estimated £7K. One brand takes every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £7Ka year
- Top search term
- jellycat peanut56K searches a year
02 · Price
A sale here is worth £37.12.
Listings sell for £37.12 on average, from £32.99 to £43.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £37.12 that is £4K to £9K a year per listing.
- Average price
- £37.12inside the $15 to $100 sweet spot
- Price range
- £32.99–£43.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,770 within Soft Toys. It carries 173 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #2,770in Soft Toys
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Jellycat Peanut products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jellycat Amuseable Peanut Collectable Plush Decoration
- Price
- £32.99
- Rating
- 2.9/5
- Reviews
- 78
- Age
- 3y ago

Jellycat Amuseable Peanut - L: 5 cm x l: 7 cm x h: 15 cm
- Price
- £43.11
- Rating
- 4.5/5
- Reviews
- 431
- Age
- 3y ago

Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
- Price
- £35.24
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
Jellycat Amuseable Peanut - L: 5 cm x l: 7 cm x h: 15 cm
- Price
- £43.11
- Rating
- 4.5/5
- Reviews
- 431
- Age
- 3y ago

Jellycat Amuseable Peanut Collectable Plush Decoration
- Price
- £32.99
- Rating
- 2.9/5
- Reviews
- 78
- Age
- 3y ago

Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
- Price
- £35.24
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
- Price
- £35.24
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Jellycat Amuseable Peanut Collectable Plush Decoration
- Price
- £32.99
- Rating
- 2.9/5
- Reviews
- 78
- Age
- 3y ago

Jellycat Amuseable Peanut - L: 5 cm x l: 7 cm x h: 15 cm
- Price
- £43.11
- Rating
- 4.5/5
- Reviews
- 431
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Jellycat100%
Demand
Jellycat Peanut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Jellycat Peanut search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jellycat peanut56K/yr
- peanut jellycat20K/yr
- jelly cat peanut13K/yr
- peanut jelly cat4K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Peanut
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
The size of this for the price is a disgrace
It is absolutely not worth the price I paid
Size is completely wrong
TINY
The toy was unexpectedly small — much smaller than the description suggested
Love
Quality is fine
Return
5.5% Return rate 79% Fixable by listing
Size is completely wrong
TINY
The toy was unexpectedly small — much smaller than the description suggested
Expensive
The size of this for the price is a disgrace
It is absolutely not worth the price I paid
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Peanut questions
Answered from the same tracked data.









