How competitive is the Jellycat Dragon niche on Amazon United Kingdom?

4 brands and 105 sellers compete in Jellycat Dragon on Amazon United Kingdom. The top 5 Jellycat Dragon products take 65% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Jellycat Dragon niche?

Jellycat Dragon sells for £55.42 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.82–£164.79. The average incumbent carries 344 reviews — the moat a new listing must climb.

Jellycat Dragon

brand-locked demand (top 5 brands take 100% of clicks) — Jellycat Dragon doesn't clear our bar today.

Signals High Price Out of Stock

Flapen Score

Skip it

This niche Category average

Is Jellycat Dragon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jellycat Dragon is a £71K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Jellycat Dragon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.1% over the last 90 days and 0.7% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr750

Search volume / yr-39.1%195K

Conversion rate0.7%

Avg price£55.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 105

Top-5 product click share65%

Open market0%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Jellycat Dragon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jellycat Heart Dragon 50.8 cm large pink and red soft toy

Price: £108.48
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Jellycat Sky Dragon Large

Price: £164.79
Rating: 4.5/5
Reviews: 11
Age: 2mo ago

Jellycat Fuddlewuddle Dragon Medium - L: 8 cm x l: 10 cm x h: 23 cm

Price: £48.31
Rating: 4.2/5
Reviews: 49
Age: 3y ago

Jellycat Medium Bashful Green Dragon Plush Soft Toy

Price: £41.56
Rating: 4.7/5
Reviews: 1,624
Age: 6y ago

Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal

Price: £38.38
Rating: 4.7/5
Reviews: 539
Age: 1y ago

Newest

by launch date

Jellycat Sky Dragon Large

Price: £164.79
Rating: 4.5/5
Reviews: 11
Age: 2mo ago

Jellycat Malachy Dragon

Price: £106.28
Rating: 4.2/5
Reviews: 3
Age: 5mo ago

Jellycat Heart Dragon 50.8 cm large pink and red soft toy

Price: £108.48
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal

Price: £32.87
Rating: 4.7/5
Reviews: 539
Age: 9mo ago

Charlie Bears Deck Bearhouse Dragon Teddy Bear Plush Collectible Dragon with Soft Fur and Captivating Design

Price: £44.18
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

Jellycat76%
Leahaoe13%
Apricot Lamb10%
Charlie Bears1%

Jellycat Dragon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume195KCVR0.7%Products21Brands4Top 5 Brands100%OOS Rate14.6%Rating4.4★Reviews344Avg BSR#2,961

Top Jellycat Dragon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jellycat dragon129K/yr -47.2%0.4% conv.
jelly cat dragon19K/yr -3.3%0.3% conv.
dragon jellycat14K/yr -31.6%0.5% conv.
sky dragon jellycat4K/yr +5.7%0.0% conv.
jellycat sky dragon5K/yr -12.1%0.1% conv.
jellycat dragon large5K/yr -31.1%0.4% conv.
jellycat snow dragon6K/yr -35.0%0.0% conv.
malachy dragon jellycat4K/yr -25.4%0.4% conv.
dragon jelly cat3K/yr -35.1%0.7% conv.
snow dragon jellycat4K/yr -33.7%0.0% conv.

What reviews say buyers love and hate about Jellycat Dragon

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Gifting Purpose19%

“Recommend - would make a lovely gift”

Soft Feel18%

“Very fluffy”

Fun/Entertainment Experience12%

“Very nice stuffed toy my daughter loved it”

Weight Light12%

“Perfect weight”

Advertised Vs Actual Product10%

“The product was as advertised”

What buyers complain about

83% of reviews

Value For Money48%

“it seems someone has just hacked up the price”

Size-Overall29%

“a lot bigger than I expected”

Advertised Vs Actual Product7%

“It doesnt look the same as the picture”

Jellycat Dragon return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Value For Money

17%

3Advertised Vs Actual Product

4Gifting Purpose

5Quality-Overall

Common Jellycat Dragon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jellycat Dragon 33/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -39.1% over the last 90 days.

Jellycat Dragon buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 2.2%.