Skip to content

Jellycat Dragon

Fail

The top 5 brands take 100% of clicks, so Jellycat Dragon is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£71K/yr195K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
65%top-5 click share · 4 brands · 105 sellers

Flapen Score

Jellycat Dragon against its category

The dotted line is the Toys & Games average. Past it, Jellycat Dragon is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Dragon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Dragon 195K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
0.7%
Market size, estimated
£71Ka year
Top search term
jellycat dragon129K searches a year

02 · Price

A sale here is worth £55.42.

Listings sell for £55.42 on average, from £15.82 to £164.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £55.42 that is £0 to £6K a year per listing.

Average price
£55.42inside the $15 to $100 sweet spot
Price range
£15.82–£164.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,961 within Soft Toys. It carries 344 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
86%
Out of stock, average day
14.6%
Average rank
#2,961in Soft Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Jellycat Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

0%

  • Jellycat76%
  • Leahaoe13%
  • Apricot Lamb10%
  • Charlie Bears1%

Demand

Jellycat Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Jellycat Dragon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat dragon129K/yr
  • jelly cat dragon19K/yr
  • dragon jellycat14K/yr
  • sky dragon jellycat4K/yr
  • jellycat sky dragon5K/yr
  • jellycat dragon large5K/yr
  • jellycat snow dragon6K/yr
  • malachy dragon jellycat4K/yr
  • dragon jelly cat3K/yr
  • snow dragon jellycat4K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Dragon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money48%−0.20

it seems someone has just hacked up the price

Expensive

the most expensive one yet no bag with it

Size-Overall29%−0.09

a lot bigger than I expected

So much smaller not worth the price

Small toy delivered

Advertised Vs Actual Product7%−0.03

It doesnt look the same as the picture

Love

Gifting Purpose19%+1.72

Recommend - would make a lovely gift

Perfect gift

The perfect gift for our grandson

Soft Feel18%

Very fluffy

Adorable and so-so soft

Incredibly soft, weighted well in the belly and feet

Fun/Entertainment Experience12%+0.97

Very nice stuffed toy my daughter loved it

was very happy

Weight Light12%

Perfect weight

Just the right weight

Advertised Vs Actual Product10%−0.03

The product was as advertised

The item is what it says in the ad

Return

2.2% Return rate 70% Fixable by listing

Size-Overall62%▆▅█▇█▆

a lot bigger than I expected

So much smaller not worth the price

Small toy delivered

Value For Money17%▁█▅▄▅▆

it seems someone has just hacked up the price

Expensive

the most expensive one yet no bag with it

Advertised Vs Actual Product4%▁▁▄█▄▁

It doesnt look the same as the picture

Gifting Purpose4%▁▄▁▃▁█
Quality-Overall3%▁█▁▁▅▁

FAQ

Common Jellycat Dragon questions

Answered from the same tracked data.