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Jellycat Dragon

Fail

The top 5 brands take 100% of clicks, so Jellycat Dragon is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£71K/yr195K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
65%top-5 click share · 4 brands · 105 sellers

Flapen Score

Jellycat Dragon against its category

The dotted line is the Toys & Games average. Past it, Jellycat Dragon is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Dragon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Dragon 195K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
0.7%
Market size, estimated
£71Ka year
Top search term
jellycat dragon129K searches a year

02 · Price

A sale here is worth £55.42.

Listings sell for £55.42 on average, from £15.82 to £164.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £55.42 that is £0 to £6K a year per listing.

Average price
£55.42inside the $15 to $100 sweet spot
Price range
£15.82–£164.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,961 within Soft Toys. It carries 344 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
86%
Out of stock, average day
14.6%
Average rank
#2,961in Soft Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Jellycat Dragon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

105

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 99%

Open market

0%

  • Jellycat76%
  • Leahaoe13%
  • Apricot Lamb10%
  • Charlie Bears1%

Demand

Jellycat Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Jellycat Dragon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jellycat dragon129K/yr
  • jelly cat dragon19K/yr
  • dragon jellycat14K/yr
  • sky dragon jellycat4K/yr
  • jellycat sky dragon5K/yr
  • jellycat dragon large5K/yr
  • jellycat snow dragon6K/yr
  • malachy dragon jellycat4K/yr
  • dragon jelly cat3K/yr
  • snow dragon jellycat4K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Dragon

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
48%of negative reviews mention “Value For Money”
2.2%of orders come back
“it seems someone has just hacked up the price”
A buyer, on “Value For Money”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Jellycat Dragon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data