Jellycat Dragon
FailThe top 5 brands take 100% of clicks, so Jellycat Dragon is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £71K/yr195K searches / yr
- 90-day growth
- -39.1%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 105 sellers
Flapen Score
Jellycat Dragon against its category
The dotted line is the Toys & Games average. Past it, Jellycat Dragon is stronger. Inside it, weaker.
Market
The Jellycat Dragon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Dragon 195K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -39.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £71Ka year
- Top search term
- jellycat dragon129K searches a year
02 · Price
A sale here is worth £55.42.
Listings sell for £55.42 on average, from £15.82 to £164.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £55.42 that is £0 to £6K a year per listing.
- Average price
- £55.42inside the $15 to $100 sweet spot
- Price range
- £15.82–£164.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,961 within Soft Toys. It carries 344 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 86%
- Out of stock, average day
- 14.6%
- Average rank
- #2,961in Soft Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 344per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Jellycat Dragon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Fuddlewuddle Dragon Medium - L: 8 cm x l: 10 cm x h: 23 cm
- Price
- £48.31
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago

Jellycat Medium Bashful Green Dragon Plush Soft Toy
- Price
- £41.56
- Rating
- 4.7/5
- Reviews
- 1,624
- Age
- 6y ago

Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
- Price
- £38.38
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Trending
90-day click momentum
Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
- Price
- £32.87
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 9mo ago

Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Jellycat Malachy Dragon
- Price
- £106.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
- Price
- £38.38
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Newest
by launch date
Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Malachy Dragon
- Price
- £106.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
- Price
- £32.87
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 9mo ago

Charlie Bears Deck Bearhouse Dragon Teddy Bear Plush Collectible Dragon with Soft Fur and Captivating Design
- Price
- £44.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Jellycat76%
- Leahaoe13%
- Apricot Lamb10%
- Charlie Bears1%
Demand
Jellycat Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked
Search terms
Top Jellycat Dragon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jellycat dragon129K/yr
- jelly cat dragon19K/yr
- dragon jellycat14K/yr
- sky dragon jellycat4K/yr
- jellycat sky dragon5K/yr
- jellycat dragon large5K/yr
- jellycat snow dragon6K/yr
- malachy dragon jellycat4K/yr
- dragon jelly cat3K/yr
- snow dragon jellycat4K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Dragon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it seems someone has just hacked up the price
Expensive
the most expensive one yet no bag with it
a lot bigger than I expected
So much smaller not worth the price
Small toy delivered
It doesnt look the same as the picture
Love
Recommend - would make a lovely gift
Perfect gift
The perfect gift for our grandson
Very fluffy
Adorable and so-so soft
Incredibly soft, weighted well in the belly and feet
Very nice stuffed toy my daughter loved it
was very happy
Perfect weight
Just the right weight
The product was as advertised
The item is what it says in the ad
Return
2.2% Return rate 70% Fixable by listing
a lot bigger than I expected
So much smaller not worth the price
Small toy delivered
it seems someone has just hacked up the price
Expensive
the most expensive one yet no bag with it
It doesnt look the same as the picture
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Dragon questions
Answered from the same tracked data.









