jellycat dragon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£55.42avg listing price — sweet spot $15–$100
Review moat
Great343.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£15.82–£164.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£71K£71K/yr · 195K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jellycat dragon is a £71K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jellycat dragon market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £28K–£42K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,961
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 52%
- Out of stock
- 14.6%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Jellycat76%
- Leahaoe13%
- Apricot Lamb10%
- Charlie Bears1%
Demand
Weekly Amazon search volume, last 31 weeks — -39.1% search growth over the last 90 days.Top jellycat dragon search terms
- jellycat dragon129K/yr
- jelly cat dragon19K/yr
- dragon jellycat14K/yr
- sky dragon jellycat4K/yr
- jellycat sky dragon5K/yr
- jellycat dragon large5K/yr
- jellycat snow dragon6K/yr
- malachy dragon jellycat4K/yr
- dragon jelly cat3K/yr
- snow dragon jellycat4K/yr
Top jellycat dragon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Heart Dragon 50.8 cm large pink and red soft toy
Jellycat£108.480.0★0 rev
Jellycat Sky Dragon Large
Jellycat£164.794.5★11 rev
Jellycat Fuddlewuddle Dragon Medium - L: 8 cm x l: 10 cm x h: 23 cm
Jellycat£48.314.2★49 rev
Jellycat Medium Bashful Green Dragon Plush Soft Toy
Jellycat£41.564.7★1,624 rev
Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
Leahaoe£38.384.7★539 rev
Newest
by launch dateJellycat Sky Dragon Large
Jellycat£164.7911 rev
Jellycat Malachy Dragon
Jellycat£106.283 rev
Jellycat Heart Dragon 50.8 cm large pink and red soft toy
Jellycat£108.480 rev
Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
Leahaoe£32.87539 rev
Charlie Bears Deck Bearhouse Dragon Teddy Bear Plush Collectible Dragon with Soft Fur and Captivating Design
Charlie Bears£44.185 rev
Trending
90-day click momentumWeighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
Leahaoe£32.874.7★
Jellycat Sky Dragon Large
Jellycat£164.794.5★
Jellycat Heart Dragon 50.8 cm large pink and red soft toy
Jellycat£108.480.0★
Jellycat Malachy Dragon
Jellycat£106.284.2★
Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
Leahaoe£38.384.7★
What buyers say about jellycat dragon
What buyers praise and complain about, mined from review topics.What buyers love
“Recommend - would make a lovely gift”
“Very fluffy”
“Very nice stuffed toy my daughter loved it”
“Perfect weight”
“The product was as advertised”
“Its heavier than a lot of similar products on the market - which I wanted -”
“absolutely worth every penny”
“a well made Jellycat”
“Purchased medium and it is ideal for an adult lap or a child's body”
What buyers complain about
“it seems someone has just hacked up the price”
“a lot bigger than I expected”
“It doesnt look the same as the picture”
Top return reasons
Common questions
- Is jellycat dragon profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the jellycat dragon niche?
- 4 brands and 105 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jellycat dragon?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 2.2%.
- What does it cost to enter the jellycat dragon niche?
- Listings span £15.82–£164.79; the average listing price is £55.42 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.