Jellycat Dragon
FailThe top 5 brands take 100% of clicks, so Jellycat Dragon is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £71K/yr195K searches / yr
- 90-day growth
- -39.1%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 105 sellers
Flapen Score
Jellycat Dragon against its category
The dotted line is the Toys & Games average. Past it, Jellycat Dragon is stronger. Inside it, weaker.
Market
The Jellycat Dragon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Dragon 195K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -39.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £71Ka year
- Top search term
- jellycat dragon129K searches a year
02 · Price
A sale here is worth £55.42.
Listings sell for £55.42 on average, from £15.82 to £164.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £55.42 that is £0 to £6K a year per listing.
- Average price
- £55.42inside the $15 to $100 sweet spot
- Price range
- £15.82–£164.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,961 within Soft Toys. It carries 344 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 86%
- Out of stock, average day
- 14.6%
- Average rank
- #2,961in Soft Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 344per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Jellycat Dragon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Fuddlewuddle Dragon Medium - L: 8 cm x l: 10 cm x h: 23 cm
- Price
- £48.31
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago

Jellycat Medium Bashful Green Dragon Plush Soft Toy
- Price
- £41.56
- Rating
- 4.7/5
- Reviews
- 1,624
- Age
- 6y ago

Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
- Price
- £38.38
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Trending
estimated 90-day click momentum
Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
- Price
- £32.87
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 9mo ago

Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Jellycat Malachy Dragon
- Price
- £106.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Leahaoe Weighted Dragon Stuffed Animal 90CM 2.2KG Soft and Sturdy Weighted Stuffed Animals for Kids and Adults Medium White Dragon Stuffed Animal
- Price
- £38.38
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Newest
by launch date
Jellycat Sky Dragon Large
- Price
- £164.79
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2mo ago

Jellycat Malachy Dragon
- Price
- £106.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Jellycat Heart Dragon 50.8 cm large pink and red soft toy
- Price
- £108.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Weighted Stuffed Animals 90CM 2.2KG Soft and Sturdy Weighted Dragon Plush for Kids and Adults Medium Black Dragon Stuffed Animal
- Price
- £32.87
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 9mo ago

Charlie Bears Deck Bearhouse Dragon Teddy Bear Plush Collectible Dragon with Soft Fur and Captivating Design
- Price
- £44.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
105
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 99%
Open market
0%
- Jellycat76%
- Leahaoe13%
- Apricot Lamb10%
- Charlie Bears1%
Demand
Jellycat Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked
Search terms
Top Jellycat Dragon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat dragon129K/yr
- jelly cat dragon19K/yr
- dragon jellycat14K/yr
- sky dragon jellycat4K/yr
- jellycat sky dragon5K/yr
- jellycat dragon large5K/yr
- jellycat snow dragon6K/yr
- malachy dragon jellycat4K/yr
- dragon jelly cat3K/yr
- snow dragon jellycat4K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Dragon
We read the reviews and the return reasons for every product selling here.
“it seems someone has just hacked up the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Dragon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









