jellycat cake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible32avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£26.44avg listing price — sweet spot $15–$100
Price range
Great£7.07–£69.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 88K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jellycat cake is a £52K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
jellycat cake market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,278
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 18 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Jellycat57%
- TONGMAN17%
- CLTTCLLCT12%
- IAndhy10%
- AURORA5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 43 weeks — -22.3% search growth over the last 90 days.Top jellycat cake search terms
- jellycat birthday23K/yr
- jellycat cake22K/yr
- jellycat birthday cake15K/yr
- jelly cat birthday cake8K/yr
- birthday jellycat7K/yr
- jelly cat birthday4K/yr
- jelly cat cake5K/yr
- birthday cake jellycat4K/yr
Top jellycat cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Amuseable Birthday Cake - L: 12 cm x l: 12 cm x h: 16 cm
Jellycat£43.914.5★63 rev
TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
TONGMAN£12.313.6★8 rev
Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
CLTTCLLCT£17.664.5★24 rev
IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
IAndhy£8.384.7★15 rev
Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White
AURORA£7.074.5★79 rev
Newest
by launch dateBirthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
CLTTCLLCT£17.6624 rev
IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
IAndhy£8.3815 rev
TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
TONGMAN£12.318 rev
Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White
AURORA£7.0779 rev
Jellycat Amuseable Birthday Cake Collectable Plush Decoration
Jellycat£69.343 rev
Trending
90-day click momentumJellycat Amuseable Birthday Cake - L: 12 cm x l: 12 cm x h: 16 cm
Jellycat£43.914.5★
Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
CLTTCLLCT£17.664.5★
IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
IAndhy£8.384.7★
TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
TONGMAN£12.313.6★
Jellycat Amuseable Birthday Cake Collectable Plush Decoration
Jellycat£69.345.0★
What buyers say about jellycat cake
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“Cute and soft”
“Although expensive nicely made”
“Came as described”
“Great card”
“The card was very easy to use”
“Great value for money”
“nice bright cheerful colours”
What buyers complain about
“Bigger than expected”
Top return reasons
Common questions
- Is jellycat cake profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the jellycat cake niche?
- 5 brands and 79 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jellycat cake?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.6%.
- What does it cost to enter the jellycat cake niche?
- Listings span £7.07–£69.34; the average listing price is £26.44 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.