Jellycat Cake
FailThe top 5 brands take 100% of clicks, so Jellycat Cake is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £52K/yr88K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 79 sellers
Flapen Score
Jellycat Cake against its category
The dotted line is the Toys & Games average. Past it, Jellycat Cake is stronger. Inside it, weaker.
Market
The Jellycat Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Cake 88K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £52Ka year
- Top search term
- jellycat birthday23K searches a year
02 · Price
A sale here is worth £26.44.
Listings sell for £26.44 on average, from £7.07 to £69.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £26.44 that is £3K to £7K a year per listing.
- Average price
- £26.44inside the $15 to $100 sweet spot
- Price range
- £7.07–£69.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,278 within Kitchen & Food Toys. It carries 32 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #2,278in Kitchen & Food Toys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 32per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Jellycat Cake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Amuseable Birthday Cake - L: 12 cm x l: 12 cm x h: 16 cm
- Price
- £43.91
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3y ago

TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
- Price
- £12.31
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago

Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 9mo ago

IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Trending
estimated 90-day click momentum
Jellycat Amuseable Birthday Cake - L: 12 cm x l: 12 cm x h: 16 cm
- Price
- £43.91
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3y ago

Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 9mo ago

IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
- Price
- £12.31
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago

Jellycat Amuseable Birthday Cake Collectable Plush Decoration
- Price
- £69.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 9mo ago

IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)
- Price
- £12.31
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago

Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

Jellycat Amuseable Birthday Cake Collectable Plush Decoration
- Price
- £69.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Jellycat57%
- TONGMAN17%
- CLTTCLLCT12%
- IAndhy10%
- AURORA5%
- Open — no brand owns it (0%)
Demand
Jellycat Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8× · 10 of 12 months tracked
Search terms
Top Jellycat Cake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat birthday23K/yr
- jellycat cake22K/yr
- jellycat birthday cake15K/yr
- jelly cat birthday cake8K/yr
- birthday jellycat7K/yr
- jelly cat birthday4K/yr
- jelly cat cake5K/yr
- birthday cake jellycat4K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Cake
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Cake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









