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Jellycat Cake

Fail

The top 5 brands take 100% of clicks, so Jellycat Cake is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£52K/yr88K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
97%top-5 click share · 5 brands · 79 sellers

Flapen Score

Jellycat Cake against its category

The dotted line is the Toys & Games average. Past it, Jellycat Cake is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Cake 88K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
2.2%
Market size, estimated
£52Ka year
Top search term
jellycat birthday23K searches a year

02 · Price

A sale here is worth £26.44.

Listings sell for £26.44 on average, from £7.07 to £69.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £26.44 that is £3K to £7K a year per listing.

Average price
£26.44inside the $15 to $100 sweet spot
Price range
£7.07–£69.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,278 within Kitchen & Food Toys. It carries 32 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#2,278in Kitchen & Food Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Jellycat Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£23K£31K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Jellycat57%
  • TONGMAN17%
  • CLTTCLLCT12%
  • IAndhy10%
  • AURORA5%
  • Open — no brand owns it (0%)

Demand

Jellycat Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Jellycat Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat birthday23K/yr
  • jellycat cake22K/yr
  • jellycat birthday cake15K/yr
  • jelly cat birthday cake8K/yr
  • birthday jellycat7K/yr
  • jelly cat birthday4K/yr
  • jelly cat cake5K/yr
  • birthday cake jellycat4K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Cake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.11

Bigger than expected

Love

Gifting Purpose44%+2.73

Great gift

the cuteness of the plushie still makes it a lovely present

Birthday gift

Soft Feel19%

Cute and soft

super cute and soft toy

Super soft and really cute

Quality-Overall8%+0.46

Although expensive nicely made

lovely fluffy good quality plush cake

Advertised Vs Actual Product8%+0.46

Came as described

Collectibles8%+0.46

Great card

Return

0.6% Return rate 35% Fixable by listing

Quality-Overall29%▁█▆▅▄▁
Size-Overall18%▁▁█▆▅▁

Bigger than expected

Value For Money18%▁▁▁▁▄█
Advertised Vs Actual Product12%▁▆█▁▁▁
Shrinkage Resistance6%▁▁▁▁█▁

FAQ

Common Jellycat Cake questions

Answered from the same tracked data.