How competitive is the Jellycat Cake niche on Amazon United Kingdom?

5 brands and 79 sellers compete in Jellycat Cake on Amazon United Kingdom. The top 5 Jellycat Cake products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Jellycat Cake niche?

Jellycat Cake sells for £26.44 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.07–£69.34. The average incumbent carries 32 reviews — the moat a new listing must climb.

Jellycat Cake

brand-locked demand (top 5 brands take 100% of clicks) — Jellycat Cake doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Jellycat Cake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jellycat Cake is a £52K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Jellycat Cake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 2.2% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr1K

Search volume / yr-22.3%88K

Conversion rate2.2%

Avg price£26.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 79

Top-5 product click share97%

Open market0%

Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Jellycat Cake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jellycat Amuseable Birthday Cake - L: 12 cm x l: 12 cm x h: 16 cm

Price: £43.91
Rating: 4.5/5
Reviews: 63
Age: 3y ago

TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)

Price: £12.31
Rating: 3.6/5
Reviews: 8
Age: 1y ago

Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope

Price: £17.66
Rating: 4.5/5
Reviews: 24
Age: 9mo ago

IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift

Price: £8.38
Rating: 4.7/5
Reviews: 15
Age: 1y ago

Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White

Price: £7.07
Rating: 4.5/5
Reviews: 79
Age: 1y ago

Newest

by launch date

Birthday Cake Plush Toy Gifts for Women with LIGHTS&Recording 3D Pop Up Birthday Card Set-Soft Cuddly Cake Stuffed Animal Pillow Christmas Ideas Gift Birthday Gifts for Women Friends with Envelope

Price: £17.66
Rating: 4.5/5
Reviews: 24
Age: 9mo ago

IAndhy 28CM Birthday Cake Plush Toy Funny Soft Food Plushies Toy Cute Smile Cake Pillow Childrens plush stuffed decorative gift

Price: £8.38
Rating: 4.7/5
Reviews: 15
Age: 1y ago

TONGMAN 25CM Birthday Cake Plush Toy Cute Cake Pillow Funny Soft Food Plushies Toy Cake Plush Stuffed Animals Gifts for Kids Birthday (Style A)

Price: £12.31
Rating: 3.6/5
Reviews: 8
Age: 1y ago

Aurora 33902 Palm Pals Happy Birthday Cake 5In Soft Toy White

Price: £7.07
Rating: 4.5/5
Reviews: 79
Age: 1y ago

Jellycat Amuseable Birthday Cake Collectable Plush Decoration

Price: £69.34
Rating: 5.0/5
Reviews: 3
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Jellycat57%
TONGMAN17%
CLTTCLLCT12%
IAndhy10%
AURORA5%
Open — no brand owns it (0%)

Jellycat Cake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR2.2%Products6Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews32Avg BSR#2,278

Top Jellycat Cake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jellycat birthday23K/yr -20.1%0.9% conv.
jellycat cake22K/yr -43.3%1.4% conv.
jellycat birthday cake15K/yr -41.4%2.3% conv.
jelly cat birthday cake8K/yr +35.0%1.6% conv.
birthday jellycat7K/yr +0.4%1.4% conv.
jelly cat birthday4K/yr +23.8%0.3% conv.
jelly cat cake5K/yr -14.7%1.9% conv.
birthday cake jellycat4K/yr -15.7%2.2% conv.

What reviews say buyers love and hate about Jellycat Cake

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Gifting Purpose44%

“Great gift”

Soft Feel19%

“Cute and soft”

Quality-Overall8%

“Although expensive nicely made”

Advertised Vs Actual Product8%

“Came as described”

Collectibles8%

“Great card”

What buyers complain about

25% of reviews

Size-Overall25%

“Bigger than expected”

Jellycat Cake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

29%

2Size-Overall

18%

3Value For Money

18%

4Advertised Vs Actual Product

12%

5Shrinkage Resistance

Common Jellycat Cake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jellycat Cake 35/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.