How competitive is the Jellycat Bunny niche on Amazon United Kingdom?

8 brands and 165 sellers compete in Jellycat Bunny on Amazon United Kingdom. The top 5 Jellycat Bunny products take 45% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Jellycat Bunny?

Jellycat Bunny buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Jellycat Bunny niche?

Jellycat Bunny sells for £35.70 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.46–£87.82. The average incumbent carries 316 reviews — the moat a new listing must climb.

Jellycat Bunny

brand-locked demand (top 5 brands take 98% of clicks) — Jellycat Bunny doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jellycat Bunny profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jellycat Bunny is a £154K/yr Amazon United Kingdom market (403K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Jellycat Bunny: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.6% over the last 90 days and 1.1% of searches end in a purchase.

£154K

revenue / yr

Units sold / yr5K

Search volume / yr-33.6%403K

Conversion rate1.1%

Avg price£35.70

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers8 · 165

Top-5 product click share45%

Open market2%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Jellycat Bunny products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jellycat Bashful Pink Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm

Price: £39.25
Rating: 4.5/5
Reviews: 87
Age: 3y ago

Jellycat Blossom Blush Cherry Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm

Price: £46.44
Rating: 4.3/5
Reviews: 28
Age: 3y ago

Meri Meri JELLYCAT Bunny Bashful Beige M

Price: £36.57
Rating: 4.5/5
Reviews: 9
Age: 2y ago

Jellycat Blossom Cherry Bunny Soft Toy Little

Price: £40.39
Rating: 3.6/5
Reviews: 30
Age: 1y ago

Jellycat Blossom Bunny Berry Original Soft Toy

Price: £40.39
Rating: 4.3/5
Reviews: 78
Age: 1y ago

Newest

by launch date

KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)

Price: £13.61
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)

Price: £11.60
Rating: 3.5/5
Reviews: 6
Age: 4mo ago

nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)

Price: £11.78
Rating: 3.5/5
Reviews: 6
Age: 4mo ago

Jellycat Blushkin Blossom Luxe Bunny

Price: £52.44
Rating: 5.0/5
Reviews: 6
Age: 4mo ago

Jelly Cat Smudge Rabbit Tiny

Price: £41.91
Rating: 4.1/5
Reviews: 15
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

165

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

Jellycat93%
nnOuOnn2%
MON AMI1%
KMFASVX1%
Generic1%
Rainbow Designs1%
Open — no brand owns it (2 brands, 1%)

Jellycat Bunny demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume403KCVR1.1%Products31Brands8Top 5 Brands98%OOS Rate6.4%Rating4.5★Reviews316Avg BSR#1,988

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Jellycat Bunny search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jellycat bunny167K/yr -32.1%1.1% conv.
jellycat bunnies56K/yr -43.8%1.0% conv.
jelly cat bunny30K/yr -34.3%1.1% conv.
jellycat bashful bunny27K/yr -29.8%0.8% conv.
jelly cat bunny rabbit9K/yr +24.5%1.7% conv.
jellycat rabbit13K/yr -23.6%1.3% conv.
bunny jellycat12K/yr -35.4%0.9% conv.
jellycat blue bunny9K/yr -29.8%0.1% conv.
medium jellycat bunny9K/yr -47.5%2.3% conv.
jelly cat rabbit7K/yr -27.5%1.5% conv.

What reviews say buyers love and hate about Jellycat Bunny

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Soft Feel28%

“Soft and fluffy”

Quality-Overall19%

“The wife loves these great quality Teddies”

Gifting Purpose19%

“Good for gift”

Value For Money7%

“Good value for money”

Size-Overall6%

“Very cute it is small”

What buyers complain about

81% of reviews

Size-Overall37%

“Bigger than expected”

Value For Money32%

“Although quite expensive”

Quality-Overall10%

“Poor quality”

Color3%

“the colour was poor”

Jellycat Bunny return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

56%

2Value For Money

13%

3Advertised Vs Actual Product

10%

4Color

5Gifting Purpose

Common Jellycat Bunny questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jellycat Bunny 45/100 on Amazon United Kingdom — Skip it. The niche generates £154K/yr across 31 tracked products. 3 of 11 products launched in the last 360 days are still selling. Search demand moved -33.6% over the last 90 days.