Jellycat Bunny
FailThe top 5 brands take 98% of clicks, so Jellycat Bunny is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £154K/yr403K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 165 sellers
Flapen Score
Jellycat Bunny against its category
The dotted line is the Toys & Games average. Past it, Jellycat Bunny is stronger. Inside it, weaker.
Market
The Jellycat Bunny market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jellycat Bunny 403K times last year and spent an estimated £154K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £154Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- jellycat bunny167K searches a year
02 · Price
A sale here is worth £35.70.
Listings sell for £35.70 on average, from £8.46 to £87.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £35.70 that is £4K to £9K a year per listing.
- Average price
- £35.70inside the $15 to $100 sweet spot
- Price range
- £8.46–£87.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,988 within Dolls & Accessories. It carries 316 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 90%
- Out of stock, average day
- 6.4%
- Average rank
- #1,988in Dolls & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 316per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Jellycat Bunny products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jellycat Bashful Pink Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm
- Price
- £39.25
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 3y ago

Jellycat Blossom Blush Cherry Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm
- Price
- £46.44
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3y ago

Meri Meri JELLYCAT Bunny Bashful Beige M
- Price
- £36.57
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2y ago

Jellycat Blossom Cherry Bunny Soft Toy Little
- Price
- £40.39
- Rating
- 3.6/5
- Reviews
- 30
- Age
- 1y ago

Jellycat Blossom Bunny Berry Original Soft Toy
- Price
- £40.39
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago
Trending
90-day click momentum
Jelly Cat Smudge Rabbit Tiny
- Price
- £41.91
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 5mo ago

KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)
- Price
- £13.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Jellycat Bashful Medium Purple Bunny Plush Toy (Purple)
- Price
- £87.82
- Rating
- 4.9/5
- Reviews
- 334
- Age
- 1y ago

nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

Jellycat Blushkin Blossom Luxe Bunny
- Price
- £52.44
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Newest
by launch date
KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)
- Price
- £13.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
- Price
- £11.60
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

Jellycat Blushkin Blossom Luxe Bunny
- Price
- £52.44
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Jelly Cat Smudge Rabbit Tiny
- Price
- £41.91
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
165
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
1%
- Jellycat93%
- nnOuOnn2%
- MON AMI1%
- KMFASVX1%
- Generic1%
- Rainbow Designs1%
- Open — no brand owns it (2 brands, 1%)
Demand
Jellycat Bunny search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Jellycat Bunny search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jellycat bunny167K/yr
- jellycat bunnies56K/yr
- jelly cat bunny30K/yr
- jellycat bashful bunny27K/yr
- jelly cat bunny rabbit9K/yr
- jellycat rabbit13K/yr
- bunny jellycat12K/yr
- jellycat blue bunny9K/yr
- medium jellycat bunny9K/yr
- jelly cat rabbit7K/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat Bunny
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
Was so small
Not as big as expected
Although quite expensive
is more than double the price
Expensive
Poor quality
Absolute rip off
also the quality of the bunny was poor
the colour was poor
Love
Soft and fluffy
Soft and cuddle bunny
So soft
The wife loves these great quality Teddies
Excellent product
Good quality
Good for gift
Wonderful Gift
Highly recommend for a unique gift
Good value for money
Also a great price
Well worth the money
Very cute it is small
Great size
The size is perfect for cuddling or just having as a decoration on a shelf
Return
1.1% Return rate 74% Fixable by listing
Bigger than expected
Was so small
Not as big as expected
Although quite expensive
is more than double the price
Expensive
the colour was poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat Bunny questions
Answered from the same tracked data.









