Skip to content

Jellycat Bunny

Fail

The top 5 brands take 98% of clicks, so Jellycat Bunny is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£154K/yr403K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
45%top-5 click share · 8 brands · 165 sellers

Flapen Score

Jellycat Bunny against its category

The dotted line is the Toys & Games average. Past it, Jellycat Bunny is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat Bunny market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellycat Bunny 403K times last year and spent an estimated £154K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
1.1%
Market size, estimated
£154Ka year
Peak month
December3.8× the quietest month
Top search term
jellycat bunny167K searches a year

02 · Price

A sale here is worth £35.70.

Listings sell for £35.70 on average, from £8.46 to £87.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £35.70 that is £4K to £9K a year per listing.

Average price
£35.70inside the $15 to $100 sweet spot
Price range
£8.46–£87.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,988 within Dolls & Accessories. It carries 316 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
6.4%
Average rank
#1,988in Dolls & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Jellycat Bunny products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

165

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

1%

  • Jellycat93%
  • nnOuOnn2%
  • MON AMI1%
  • KMFASVX1%
  • Generic1%
  • Rainbow Designs1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Jellycat Bunny search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Jellycat Bunny search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat bunny167K/yr
  • jellycat bunnies56K/yr
  • jelly cat bunny30K/yr
  • jellycat bashful bunny27K/yr
  • jelly cat bunny rabbit9K/yr
  • jellycat rabbit13K/yr
  • bunny jellycat12K/yr
  • jellycat blue bunny9K/yr
  • medium jellycat bunny9K/yr
  • jelly cat rabbit7K/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat Bunny

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.14

Bigger than expected

Was so small

Not as big as expected

Value For Money32%−0.02

Although quite expensive

is more than double the price

Expensive

Quality-Overall10%0.00

Poor quality

Absolute rip off

also the quality of the bunny was poor

Color3%−0.01

the colour was poor

Love

Soft Feel28%

Soft and fluffy

Soft and cuddle bunny

So soft

Quality-Overall19%0.00

The wife loves these great quality Teddies

Excellent product

Good quality

Gifting Purpose19%+1.48

Good for gift

Wonderful Gift

Highly recommend for a unique gift

Value For Money7%−0.02

Good value for money

Also a great price

Well worth the money

Size-Overall6%−0.14

Very cute it is small

Great size

The size is perfect for cuddling or just having as a decoration on a shelf

Return

1.1% Return rate 74% Fixable by listing

Size-Overall56%█▅▆▆▆▅

Bigger than expected

Was so small

Not as big as expected

Value For Money13%▁█▅█▅▅

Although quite expensive

is more than double the price

Expensive

Advertised Vs Actual Product10%▁▃▂█▇▇
Color6%▁▁█▁▇▄

the colour was poor

Gifting Purpose4%▁▁█▁▁▄

FAQ

Common Jellycat Bunny questions

Answered from the same tracked data.