jellycat bunny
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£35.70avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£8.46–£87.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great316.19avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£154K£154K/yr · 403K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jellycat bunny is a £154K/yr Amazon United Kingdom market (403K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
jellycat bunny market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £143K–£179K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,988
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 65%
- Out of stock
- 6.4%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
165
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
1%
- Jellycat93%
- nnOuOnn2%
- MON AMI1%
- KMFASVX1%
- Generic1%
- Rainbow Designs1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top jellycat bunny search terms
- jellycat bunny167K/yr
- jellycat bunnies56K/yr
- jelly cat bunny30K/yr
- jellycat bashful bunny27K/yr
- jelly cat bunny rabbit9K/yr
- jellycat rabbit13K/yr
- bunny jellycat12K/yr
- jellycat blue bunny9K/yr
- medium jellycat bunny9K/yr
- jelly cat rabbit7K/yr
Top jellycat bunny products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Bashful Pink Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm
Jellycat£39.254.5★87 rev
Jellycat Blossom Blush Cherry Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm
Jellycat£46.444.3★28 rev
Meri Meri JELLYCAT Bunny Bashful Beige M
Jellycat£36.574.5★9 rev
Jellycat Blossom Cherry Bunny Soft Toy Little
Jellycat£40.393.6★30 rev
Jellycat Blossom Bunny Berry Original Soft Toy
Jellycat£40.394.3★78 rev
Newest
by launch date
KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)
KMFASVX£13.612 rev
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
nnOuOnn£11.606 rev
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
nnOuOnn£11.786 rev
Jellycat Blushkin Blossom Luxe Bunny
Jellycat£52.446 rev
Jelly Cat Smudge Rabbit Tiny
Jellycat£41.9115 rev
Trending
90-day click momentumJelly Cat Smudge Rabbit Tiny
Jellycat£41.914.1★
KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)
KMFASVX£13.615.0★
Jellycat Bashful Medium Purple Bunny Plush Toy (Purple)
Jellycat£87.824.9★
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
nnOuOnn£11.783.5★
Jellycat Blushkin Blossom Luxe Bunny
Jellycat£52.445.0★
What buyers say about jellycat bunny
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“The wife loves these great quality Teddies”
“Good for gift”
“Good value for money”
“Very cute it is small”
“It's the most important teddy you can by as its collectable”
“Beautifully made”
“does the job”
“Beautiful Pink Bunny”
“my son has made this his comfort teddy”
What buyers complain about
“Bigger than expected”
“Although quite expensive”
“Poor quality”
“the colour was poor”
Top return reasons
Common questions
- Is jellycat bunny profitable to sell on Amazon United Kingdom?
- The niche generates £154K/yr across 31 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the jellycat bunny niche?
- 8 brands and 165 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in jellycat bunny?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for jellycat bunny peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the jellycat bunny niche?
- Listings span £8.46–£87.82; the average listing price is £35.70 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.