- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £141K/yr249K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 68%top-5 click share · 4 brands · 40 sellers
Flapen Score
Jelly Blox against its category
The dotted line is the Toys & Games average. Past it, Jelly Blox is stronger. Inside it, weaker.
Market
The Jelly Blox market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jelly Blox 249K times last year and spent an estimated £141K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £141Ka year
- Top search term
- jelly blox159K searches a year
02 · Price
A sale here is worth £16.90.
Listings sell for £16.90 on average, from £4.11 to £45.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £16.90 that is £13K to £17K a year per listing.
- Average price
- £16.90inside the $15 to $100 sweet spot
- Price range
- £4.11–£45.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,469 within Building & Construction Toys. It carries 199 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #1,469in Building & Construction Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 199per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Jelly Blox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jelly Blox 2-in-1 Storage Kit - Includes 30 Blocks - Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish - Safety Tested & Ouch-Free - Tactile Sensory Play Toy for Ages 2 Plus
- Price
- £21.03
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 2y ago

Jelly Blox Creative Kit - Includes 20 Blocks - Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish - Safety Tested & Ouch-Free - Tactile Sensory Play Toy for Ages 2 Plus
- Price
- £13.91
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 2y ago

Jelly Blox - Storage Case | Squishy Is More Fun! | Unique Squishy Building System | For Ouch-Free Open Imaginative Play | For Boys And Girls Ages 2+ Grün
- Price
- £20.71
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 1y ago

Jelly Blox - My Pets & Me Set | Squishy Is More Fun! | Unique Squishy Building System | For Ouch-Free Open Imaginative Play | For Boys And Girls Ages 2+
- Price
- £14.53
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Jelly Blox Newbie Kit - Includes 11 Blocks - Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish - Safety Tested & Ouch-Free - Tactile Sensory Play Toy for Ages 2 Plus
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 2y ago
Trending
90-day click momentum
Sensory Blocks 40pcs Soft Jelly Building Blocks Silicone Stacking Toy Set
- Price
- £16.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Jelly Blox - Storage Case | Squishy Is More Fun! | Unique Squishy Building System | For Ouch-Free Open Imaginative Play | For Boys And Girls Ages 2+ Grün
- Price
- £20.71
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 1y ago

40 PCS Sensory Soft Building Blocks for Toddlers Kids Squishy Stacking Toy
- Price
- £15.83
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Jelly Blox Newbie Kit - Includes 11 Blocks - Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish - Safety Tested & Ouch-Free - Tactile Sensory Play Toy for Ages 2 Plus
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 2y ago

Jelly Blox - 10 Blox Set | Squishy Is More Fun! | Unique Squishy Building System | For Ouch-Free Open Imaginative Play | For Boys And Girls Ages 2+
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
Sensory Blocks 40pcs Soft Jelly Building Blocks Silicone Stacking Toy Set
- Price
- £16.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Goliath Jelly Blox Mega Pack 50 Pieces (Exclusive) - Sensory Construction Game from 2 Years - Soft Colourful Building Blocks for Stacking - Promotes Motor Skills - Compatible with All Jelly Blox Sets
- Price
- £45.52
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago

Goliath - JELLY BLOX - Playground Store & Play Set - Sensory Game 2+ - 30 Colorful Soft Blocks with Characters and Animals - Table Cover - Storage Box - Gift Idea
- Price
- £31.68
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 11mo ago

40 PCS Sensory Soft Building Blocks for Toddlers Kids Squishy Stacking Toy
- Price
- £15.83
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Jelly Blox - 10 Blox Set | Squishy Is More Fun! | Unique Squishy Building System | For Ouch-Free Open Imaginative Play | For Boys And Girls Ages 2+
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Jelly Blox71%
- Goliath20%
- JOY SPOT!8%
- Juvanovo1%
- Open — no brand owns it (0%)
Demand
Jelly Blox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0× · 6 of 12 months tracked
Search terms
Top Jelly Blox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jelly blox159K/yr
- jelly blocks48K/yr
- jellyblox13K/yr
- jelly blocks for kids10K/yr
- squishy blocks4K/yr
- jelly blox sensory toys5K/yr
- blox4K/yr
- jelly box4K/yr
- jelly bloc3K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly Blox
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
could be larger
This is a fairly small set
they don't really stick to the lid
Difficult for my child with sensory issues to stack
expensive
But expensive at full price in my opinion
Towers collapse easily
Love
Lovely toy
Good fun
My son adores this toy
are good as new after
Good quality
A great product
worth the price
Good value for money
Good value
Ideal for my grandson who has autism
Great for kids
Perfect for sensory child
They come in all sorts of different colours
The set includes a variety of colours and textures,
The colours were vibrant so easily recognised
Return
0.6% Return rate 37% Fixable by listing
could be larger
This is a fairly small set
expensive
But expensive at full price in my opinion
A few pieces also have a faint rubbery smell that takes a while to fade
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly Blox questions
Answered from the same tracked data.









