Skip to content

Jelly Blox

Fail

The top 5 brands take 100% of clicks, so Jelly Blox is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£141K/yr249K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
68%top-5 click share · 4 brands · 40 sellers

Flapen Score

Jelly Blox against its category

The dotted line is the Toys & Games average. Past it, Jelly Blox is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Blox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Blox 249K times last year and spent an estimated £141K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.3%
Market size, estimated
£141Ka year
Top search term
jelly blox159K searches a year

02 · Price

A sale here is worth £16.90.

Listings sell for £16.90 on average, from £4.11 to £45.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £16.90 that is £13K to £17K a year per listing.

Average price
£16.90inside the $15 to $100 sweet spot
Price range
£4.11–£45.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,469 within Building & Construction Toys. It carries 199 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#1,469in Building & Construction Toys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Jelly Blox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Jelly Blox71%
  • Goliath20%
  • JOY SPOT!8%
  • Juvanovo1%
  • Open — no brand owns it (0%)

Demand

Jelly Blox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26Prime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Jelly Blox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly blox159K/yr
  • jelly blocks48K/yr
  • jellyblox13K/yr
  • jelly blocks for kids10K/yr
  • squishy blocks4K/yr
  • jelly blox sensory toys5K/yr
  • blox4K/yr
  • jelly box4K/yr
  • jelly bloc3K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Blox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.30

could be larger

This is a fairly small set

Adhesion/Stickiness17%−0.08

they don't really stick to the lid

Developmental Needs8%−0.01

Difficult for my child with sensory issues to stack

Value For Money8%0.00

expensive

But expensive at full price in my opinion

Durability2%−0.01

Towers collapse easily

Love

Fun/Entertainment Experience28%+2.05

Lovely toy

Good fun

My son adores this toy

Quality-Overall15%+0.94

are good as new after

Good quality

A great product

Value For Money9%0.00

worth the price

Good value for money

Good value

Developmental Needs8%−0.01

Ideal for my grandson who has autism

Great for kids

Perfect for sensory child

Color5%−0.12

They come in all sorts of different colours

The set includes a variety of colours and textures,

The colours were vibrant so easily recognised

Return

0.6% Return rate 37% Fixable by listing

Size-Overall25%▁▃▃██▁

could be larger

This is a fairly small set

Value For Money13%█▁▁▁▁▁

expensive

But expensive at full price in my opinion

Smell8%▁█▆▁▁▁

A few pieces also have a faint rubbery smell that takes a while to fade

Material Quality8%▁▁█▁▁▁
Advertised Vs Actual Product8%▁█▁▁▁▁

FAQ

Common Jelly Blox questions

Answered from the same tracked data.