Is jason mask profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 44 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the jason mask niche?

33 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in jason mask?

Top complaints mined from reviews: Thickness, Size-Overall, Socket/Port/Plug. The return rate is 1.4%.

When does demand for jason mask peak?

Demand peaks in Oct–Nov; the busiest month runs 64.2× the quietest.

What does it cost to enter the jason mask niche?

Listings span £2.75–£38.15; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.

jason mask

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great£15.94

avg listing price — sweet spot $15–$100

Review moat

Good526.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.75–£38.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£106K

£106K/yr · 306K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, jason mask is a £106K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 63/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

jason mask market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £96K–£128K; units × avg price
Conversion rate: 2.2%
Avg BSR: #2,737
Page quality: 0%
Prime: 68%
Sponsored: 50%
Out of stock: 15.5%
Avg brand age: 56 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

29%

Top 20: 76%

Open market

51%

Mega_Jumble12%
Smiffys11%
UltraByEasyPeasyStore11%
edealing7%
Paladone4%
FoxyPrinting4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 64.2×

Open Trend

Top jason mask search terms

jason mask66K/yr +6.3%1.7% conv.
jason voorhees mask38K/yr +34.4%1.5% conv.
jason voorhees costume85K/yr +37.6%0.2% conv.
jason costume20K/yr +7.4%1.0% conv.
jason mask friday the 13th7K/yr -29.5%2.2% conv.
jason voorhees costume kids32K/yr -11.1%0.4% conv.
friday the 13th costume8K/yr -26.8%0.0% conv.
jason outfit10K/yr -18.0%0.0% conv.
jason halloween costume13K/yr +17.3%0.0% conv.
jason costume kids10K/yr -46.8%0.0% conv.

All search terms

Top jason mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mega_Jumble Halloween Costume Killer Set Jason Hockey Mask + Bloody Machete for Adult Scary Halloween Party Haunted House Horror Cosplay Fancy Dress Accessory (Jason Mask + Machete)

Mega_Jumble£15.364.4★17 rev

1PCS Cosplay Costume Mask Halloween Party Cool Mask Hockey Festival Mask

edealing£7.444.5★2,517 rev

Smiffys Friday the 13th Jason Voorhees Mask for Adults Iconic Hockey Mask with Elasticated Strap Officially Licensed Perfect for Halloween Stag and Hen Nights Groups and Fancy Dress Parties

Smiffys£8.834.5★11 rev

UltraByEasyPeasyStore Ultra Scary Halloween Hockey Mask - Horror Costume & Adults and Kids - Halloween Parties and Events - Perfect Scary Costume Accessory - Serial Killer - Gold Coloured

UltraByEasyPeasyStore£8.294.0★1,436 rev

Paladone£16.934.5★1,762 rev

Newest

by launch date

Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women

Alaoo£4.327 rev

8mo ago

Mega_Jumble Halloween Costume Killer Set Jason Hockey Mask + Bloody Machete for Adult Scary Halloween Party Haunted House Horror Cosplay Fancy Dress Accessory (Jason Mask + Machete)

Mega_Jumble£15.3617 rev

11mo ago

Adult Halloween Horror Jumpsuit Costume for Men Dark Blue Mechanic Overalls

AKFJDLAD£16.638 rev

1y ago

Bella Dox Jason Voorhees Mask - Official Friday the 13th Hockey Mask Costume for Adults & Kids Halloween Cosplay Scary Movie Party Fancy Dress Accessory

Bella Dox£9.4719 rev

2y ago

Smiffys Friday the 13th Jason Voorhees Mask for Adults Iconic Hockey Mask with Elasticated Strap Officially Licensed Perfect for Halloween Stag and Hen Nights Groups and Fancy Dress Parties

Smiffys£8.8311 rev

2y ago

What buyers say about jason mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“This mask is good quality and looks amazing”

Value For Money22%

“Great value for money”

Size-Overall14%

“good fit”

Comfort-Overall9%

“Was very comfy and it was nice and warm”

Advertised Vs Actual Product7%

“Item exactly as described”

Breathability3%

“breathable”

Thickness3%

“Thick plastic, well made”

Strength2%

“Solid”

Warmth2%

“not too hot”

Material Quality2%

“Thick plastic, well made”

What buyers complain about

Thickness17%

“Very thin definitely not good for winter i did think it was cheap for what is it”

Size-Overall17%

“your chin might not fit perfectly lol”

Socket/Port/Plug11%

“Broken charger port”

Quality-Overall11%

“Not great quality”

Stitch/Finish/Polish11%

“this is a very poorly stitched piece of clothing”

Comfort-Overall6%

“and was uncomfortable. not from here.”

Durability6%

“Mask broke”

Stretchability/Expandability/Elasticity6%

“Son put mask on elastic broke already”

Top return reasons

Size-Overall47%

Zipper Quality17%

Value For Money4%

Material Quality4%

Smell4%

Quality-Overall4%

Strap/String Quality3%

Arm Fit3%

Advertised Vs Actual Product2%

Stitch/Finish/Polish2%

Common questions

Is jason mask profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 44 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the jason mask niche?: 33 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in jason mask?: Top complaints mined from reviews: Thickness, Size-Overall, Socket/Port/Plug. The return rate is 1.4%.
When does demand for jason mask peak?: Demand peaks in Oct–Nov; the busiest month runs 64.2× the quietest.
What does it cost to enter the jason mask niche?: Listings span £2.75–£38.15; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.