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Jan Van Haasteren Jigsaw Puzzles 1000 Pieces

Fail

The top 5 brands take 100% of clicks, so Jan Van Haasteren Jigsaw Puzzles 1000 Pieces is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£69K/yr84K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
66%top-5 click share · 5 brands · 39 sellers

Flapen Score

Jan Van Haasteren Jigsaw Puzzles 1000 Pieces against its category

The dotted line is the Toys & Games average. Past it, Jan Van Haasteren Jigsaw Puzzles 1000 Pieces is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jan Van Haasteren Jigsaw Puzzles 1000 Pieces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jan Van Haasteren Jigsaw Puzzles 1000 Pieces 84K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
5.7%
Market size, estimated
£69Ka year
Peak month
December3.0× the quietest month
Top search term
jan van haasteren 1000 piece jigsaw puzzles for adults48K searches a year

02 · Price

A sale here is worth £14.25.

Listings sell for £14.25 on average, from £8.47 to £27.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.25 that is £0 to £1K a year per listing.

Average price
£14.25under the $15 to $100 sweet spot
Price range
£8.47–£27.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #1,587 within Jigsaws & Puzzles. It carries 167 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
69%
Out of stock, average day
18.6%
Average rank
#1,587in Jigsaws & Puzzles
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Jan Van Haasteren Jigsaw Puzzles 1000 Pieces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Jan van Haasteren91%
  • MOJIGE3%
  • CREAFOMIFE3%
  • Jumbo2%
  • Ravensburger1%
  • Open — no brand owns it (0%)

Demand

Jan Van Haasteren Jigsaw Puzzles 1000 Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Jan Van Haasteren Jigsaw Puzzles 1000 Pieces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jan van haasteren 1000 piece jigsaw puzzles for adults48K/yr
  • jan van haasteren puzzles26K/yr
  • jan van haasteren10K/yr

Reviews and returns

What reviews say buyers love and hate about Jan Van Haasteren Jigsaw Puzzles 1000 Pieces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.16

Small box

Very small pieces

Hard Feel20%+0.18

A bit difficult

Value For Money10%−0.01

pity they are not a bit cheaper

Durability10%−0.03

the paper bags used for the pieces don't seem very durable

Love

Fun/Entertainment Experience40%+2.56

Love these puzzles

Humorous fun

Great Fun

Quality-Overall28%+1.57

The pieces are great quality board

A quality product

Well made

Value For Money11%−0.01

Great price for 2 great jigsaws

Great value for money

Good value

Stretchability/Expandability/Elasticity4%+0.18

stretches you a bit while being interesting

Color4%+0.18

Great puzzles very colourful comical great product

Return

0.4% Return rate 49% Fixable by listing

Size-Overall26%▁▁█▆▁▂

Small box

Very small pieces

Advertised Vs Actual Product23%▁█▁▁▁▄
Defective Material/Parts22%██▁▃▁▄
Touch/Button Controls8%
Quality-Overall8%▁▁▁▁▁█

FAQ

Common Jan Van Haasteren Jigsaw Puzzles 1000 Pieces questions

Answered from the same tracked data.