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Jack in the Box

Fail

The top 5 products take 94% of clicks, so Jack in the Box is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£61K/yr93K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
94%top-5 click share · 6 brands · 32 sellers

Flapen Score

Jack in the Box against its category

The dotted line is the Toys & Games average. Past it, Jack in the Box is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack in the Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jack in the Box 93K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.7%
Market size, estimated
£61Ka year
Peak month
December5.5× the quietest month
Top search term
jack in the box50K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £6.35 to £23.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.81 that is £4K to £9K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£6.35–£23.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #777 within Baby & Toddler Toys. It carries 1,624 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
11.1%
Average rank
#777in Baby & Toddler Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jack in the Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

32

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Schylling31%
  • Tobar30%
  • Rainbow Designs29%
  • QPAU4%
  • Shipenophy4%
  • JoyCat3%
  • Open — no brand owns it (0%)

Demand

Jack in the Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Jack in the Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jack in the box50K/yr
  • jack in the box toy for kids24K/yr
  • jack in the box toy for 1 year old7K/yr
  • jack in a box7K/yr
  • jack in the box toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Jack in the Box

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Ease Of Use”
1.2%of orders come back
“A bit tricky to get back in for the for few attempts”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jack in the Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data