How competitive is the Jack in the Box niche on Amazon United Kingdom?

6 brands and 32 sellers compete in Jack in the Box on Amazon United Kingdom. The top 5 Jack in the Box products take 94% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Jack in the Box?

Jack in the Box buyers on Amazon United Kingdom complain most about Ease Of Use, Leak-Proof, Inflation/Deflation, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Jack in the Box niche?

Jack in the Box sells for £17.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.35–£23.48. The average incumbent carries 1,624 reviews — the moat a new listing must climb.

Jack in the Box

a concentrated shelf (top 5 take 94% of clicks) — Jack in the Box doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jack in the Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jack in the Box is a £61K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Jack in the Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 3.7% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr4K

Search volume / yr-23.9%93K

Conversion rate3.7%

Avg price£17.81

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 32

Top-5 product click share94%

Open market3%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Top Jack in the Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jester Musical Jack in the Box

Price: £20.07
Rating: 4.5/5
Reviews: 4,555
Age: 18y ago

Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue

Price: £18.75
Rating: 4.6/5
Reviews: 1,642
Age: 12y ago

Animal Jack In a Box (Styles May Vary)

Price: £17.47
Rating: 4.4/5
Reviews: 420
Age: 19y ago

Tobar Clown Jack in the Box Traditional Tin Toy Assorted Colour 15 cm x 15 cm x 15.5 cm

Price: £19.04
Rating: 4.5/5
Reviews: 729
Age: 24y ago

QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo

Price: £23.48
Rating: 4.3/5
Reviews: 3,492
Age: 3y ago

Newest

by launch date

JoyCat Baby Toys 6-12 Months Mystery Soft Box with 10 Sensory Objects

Price: £19.52
Rating: 4.7/5
Reviews: 513
Age: 1y ago

Shipenophy Jack in The Box Toy Potato Chip Snake Can Jump Spring Snake Toy Prank Items April Fools Scary Snake Prank Toy Fun Toys for Party Decoration 22 X 7.5cm/8.66 X 2.99in

Price: £6.35
Rating: 4.0/5
Reviews: 19
Age: 2y ago

QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo

Price: £23.48
Rating: 4.3/5
Reviews: 3,492
Age: 3y ago

Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue

Price: £18.75
Rating: 4.6/5
Reviews: 1,642
Age: 12y ago

Jester Musical Jack in the Box

Price: £20.07
Rating: 4.5/5
Reviews: 4,555
Age: 18y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Schylling31%
Tobar30%
Rainbow Designs29%
QPAU4%
Shipenophy4%
JoyCat3%
Open — no brand owns it (0%)

Jack in the Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR3.7%Products7Brands6Top 5 Brands97%OOS Rate11.1%Rating4.4★Reviews1,624Avg BSR#777

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Jack in the Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jack in the box50K/yr -18.7%3.0% conv.
jack in the box toy for kids24K/yr -33.2%3.2% conv.
jack in the box toy for 1 year old7K/yr -16.0%2.5% conv.
jack in a box7K/yr -33.7%3.0% conv.
jack in the box toy5K/yr -24.4%1.8% conv.

What reviews say buyers love and hate about Jack in the Box

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Fun/Entertainment Experience48%

“Great toy”

Quality-Overall13%

“Very good quality”

Gifting Purpose10%

“And a perfect little gift for easter”

Inflation/Deflation8%

“Hasn't deflated in all that time”

Value For Money5%

“Worth it”

What buyers complain about

76% of reviews

Ease Of Use14%

“A bit tricky to get back in for the for few attempts”

Leak-Proof14%

“Poor quality - leaks air so does not stay upright”

Inflation/Deflation14%

“I would have given five stars if it wasn't for how the punching bag inflates”

Durability12%

“Easily broken”

Strength7%

“Not very strong”

Jack in the Box return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

15%

2Size-Overall

13%

3Gifting Purpose

13%

4Functionality-Overall

12%

5Value For Money

Common Jack in the Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jack in the Box 34/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 7 tracked products. Search demand moved -23.9% over the last 90 days.