jack in the box
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.35–£23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,624.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£61K£61K/yr · 93K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, jack in the box is a £61K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
jack in the box market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #777
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 11.1%
- Avg brand age
- 49 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Schylling31%
- Tobar30%
- Rainbow Designs29%
- QPAU4%
- Shipenophy4%
- JoyCat3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top jack in the box search terms
- jack in the box50K/yr
- jack in the box toy for kids24K/yr
- jack in the box toy for 1 year old7K/yr
- jack in a box7K/yr
- jack in the box toy5K/yr
Top jack in the box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jester Musical Jack in the Box
Schylling£20.074.5★4,555 rev
Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
Rainbow Designs£18.754.6★1,642 rev
Animal Jack In a Box (Styles May Vary)
Tobar£17.474.4★420 rev
Tobar Clown Jack in the Box Traditional Tin Toy Assorted Colour 15 cm x 15 cm x 15.5 cm
Tobar£19.044.5★729 rev
QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
QPAU£23.484.3★3,492 rev
Newest
by launch date
JoyCat Baby Toys 6-12 Months Mystery Soft Box with 10 Sensory Objects
JoyCat£19.52513 rev
Shipenophy Jack in The Box Toy Potato Chip Snake Can Jump Spring Snake Toy Prank Items April Fools Scary Snake Prank Toy Fun Toys for Party Decoration 22 X 7.5cm/8.66 X 2.99in
Shipenophy£6.3519 rev
QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
QPAU£23.483,492 rev
Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
Rainbow Designs£18.751,642 rev
Jester Musical Jack in the Box
Schylling£20.074,555 rev
Trending
90-day click momentumQPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
QPAU£23.484.3★
JoyCat Baby Toys 6-12 Months Mystery Soft Box with 10 Sensory Objects
JoyCat£19.524.7★
Jester Musical Jack in the Box
Schylling£20.074.5★
Shipenophy Jack in The Box Toy Potato Chip Snake Can Jump Spring Snake Toy Prank Items April Fools Scary Snake Prank Toy Fun Toys for Party Decoration 22 X 7.5cm/8.66 X 2.99in
Shipenophy£6.354.0★
Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
Rainbow Designs£18.754.6★
What buyers say about jack in the box
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“Very good quality”
“And a perfect little gift for easter”
“Hasn't deflated in all that time”
“Worth it”
“has held up well to my son's boxing/wrestling/general mis-use of it”
“Great size”
“Lovely toy very colourful”
What buyers complain about
“A bit tricky to get back in for the for few attempts”
“Poor quality - leaks air so does not stay upright”
“I would have given five stars if it wasn't for how the punching bag inflates”
“Easily broken”
“Not very strong”
“Definitely on the pricey side”
“They are not sticky”
“Fun was short lived. low”
Top return reasons
Common questions
- Is jack in the box profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 7 tracked products. 90-day search growth is -23.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the jack in the box niche?
- 6 brands and 32 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in jack in the box?
- Top complaints mined from reviews: Ease Of Use, Leak-Proof, Inflation/Deflation. The return rate is 1.2%.
- When does demand for jack in the box peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the jack in the box niche?
- Listings span £6.35–£23.48; the average listing price is £17.81 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.