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Jack in the Box

Fail

The top 5 products take 94% of clicks, so Jack in the Box is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£61K/yr93K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
94%top-5 click share · 6 brands · 32 sellers

Flapen Score

Jack in the Box against its category

The dotted line is the Toys & Games average. Past it, Jack in the Box is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack in the Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jack in the Box 93K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.7%
Market size, estimated
£61Ka year
Peak month
December5.5× the quietest month
Top search term
jack in the box50K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £6.35 to £23.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.81 that is £4K to £9K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£6.35–£23.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #777 within Baby & Toddler Toys. It carries 1,624 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
11.1%
Average rank
#777in Baby & Toddler Toys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jack in the Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Schylling31%
  • Tobar30%
  • Rainbow Designs29%
  • QPAU4%
  • Shipenophy4%
  • JoyCat3%
  • Open — no brand owns it (0%)

Demand

Jack in the Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Jack in the Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack in the box50K/yr
  • jack in the box toy for kids24K/yr
  • jack in the box toy for 1 year old7K/yr
  • jack in a box7K/yr
  • jack in the box toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Jack in the Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use14%+0.26

A bit tricky to get back in for the for few attempts

Leak-Proof14%

Poor quality - leaks air so does not stay upright

Poor quality - air keeps leaking so not fit for purpose, my 4 year old nephew was excited then very upset, went out and bought him another Birthday present

Inflation/Deflation14%−0.01

I would have given five stars if it wasn't for how the punching bag inflates

Durability12%−0.16

Easily broken

Durability is low

Strength7%−0.07

Not very strong

Love

Fun/Entertainment Experience48%+3.38

Great toy

Lots of fun for the kids

Great addition too playroom

Quality-Overall13%+0.25

Very good quality

Decent,

really please good quality

Gifting Purpose10%+0.54

And a perfect little gift for easter

Great wee present

Inflation/Deflation8%−0.01

Hasn't deflated in all that time

Easy to inflate

Value For Money5%+0.35

Worth it

Return

1.2% Return rate 25% Fixable by listing

Quality-Overall15%▁█▁▅▄█
Size-Overall13%▁▁█▄▃▁
Gifting Purpose13%▁▂▅▃▁█
Functionality-Overall12%▁█▁▁▆▇
Value For Money9%▁▅▁▁▇█

Definitely on the pricey side

FAQ

Common Jack in the Box questions

Answered from the same tracked data.