Jack in the Box
FailThe top 5 products take 94% of clicks, so Jack in the Box is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £61K/yr93K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 32 sellers
Flapen Score
Jack in the Box against its category
The dotted line is the Toys & Games average. Past it, Jack in the Box is stronger. Inside it, weaker.
Market
The Jack in the Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jack in the Box 93K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £61Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- jack in the box50K searches a year
02 · Price
A sale here is worth £17.81.
Listings sell for £17.81 on average, from £6.35 to £23.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.81 that is £4K to £9K a year per listing.
- Average price
- £17.81inside the $15 to $100 sweet spot
- Price range
- £6.35–£23.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #777 within Baby & Toddler Toys. It carries 1,624 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 11.1%
- Average rank
- #777in Baby & Toddler Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,624per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Jack in the Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jester Musical Jack in the Box
- Price
- £20.07
- Rating
- 4.5/5
- Reviews
- 4,555
- Age
- 18y ago

Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 12y ago

Animal Jack In a Box (Styles May Vary)
- Price
- £17.47
- Rating
- 4.4/5
- Reviews
- 420
- Age
- 19y ago

Tobar Clown Jack in the Box Traditional Tin Toy Assorted Colour 15 cm x 15 cm x 15.5 cm
- Price
- £19.04
- Rating
- 4.5/5
- Reviews
- 729
- Age
- 24y ago

QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
- Price
- £23.48
- Rating
- 4.3/5
- Reviews
- 3,492
- Age
- 3y ago
Trending
90-day click momentum
QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
- Price
- £23.48
- Rating
- 4.3/5
- Reviews
- 3,492
- Age
- 3y ago

JoyCat Baby Toys 6-12 Months Mystery Soft Box with 10 Sensory Objects
- Price
- £19.52
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 1y ago

Jester Musical Jack in the Box
- Price
- £20.07
- Rating
- 4.5/5
- Reviews
- 4,555
- Age
- 18y ago

Shipenophy Jack in The Box Toy Potato Chip Snake Can Jump Spring Snake Toy Prank Items April Fools Scary Snake Prank Toy Fun Toys for Party Decoration 22 X 7.5cm/8.66 X 2.99in
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 2y ago

Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 12y ago
Newest
by launch date
JoyCat Baby Toys 6-12 Months Mystery Soft Box with 10 Sensory Objects
- Price
- £19.52
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 1y ago

Shipenophy Jack in The Box Toy Potato Chip Snake Can Jump Spring Snake Toy Prank Items April Fools Scary Snake Prank Toy Fun Toys for Party Decoration 22 X 7.5cm/8.66 X 2.99in
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 2y ago

QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
- Price
- £23.48
- Rating
- 4.3/5
- Reviews
- 3,492
- Age
- 3y ago

Peter Rabbit Jack in the Box 14.5 x 14.5 x 15.5 centimeters Blue
- Price
- £18.75
- Rating
- 4.6/5
- Reviews
- 1,642
- Age
- 12y ago

Jester Musical Jack in the Box
- Price
- £20.07
- Rating
- 4.5/5
- Reviews
- 4,555
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Schylling31%
- Tobar30%
- Rainbow Designs29%
- QPAU4%
- Shipenophy4%
- JoyCat3%
- Open — no brand owns it (0%)
Demand
Jack in the Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Jack in the Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jack in the box50K/yr
- jack in the box toy for kids24K/yr
- jack in the box toy for 1 year old7K/yr
- jack in a box7K/yr
- jack in the box toy5K/yr
Reviews and returns
What reviews say buyers love and hate about Jack in the Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit tricky to get back in for the for few attempts
Poor quality - leaks air so does not stay upright
Poor quality - air keeps leaking so not fit for purpose, my 4 year old nephew was excited then very upset, went out and bought him another Birthday present
I would have given five stars if it wasn't for how the punching bag inflates
Easily broken
Durability is low
Not very strong
Love
Great toy
Lots of fun for the kids
Great addition too playroom
Very good quality
Decent,
really please good quality
And a perfect little gift for easter
Great wee present
Hasn't deflated in all that time
Easy to inflate
Worth it
Return
1.2% Return rate 25% Fixable by listing
Definitely on the pricey side
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jack in the Box questions
Answered from the same tracked data.









