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Iron Man and His Awesome Friends

Fail

The top 5 brands take 100% of clicks, so Iron Man and His Awesome Friends is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£26K/yr47K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
55%top-5 click share · 4 brands · 60 sellers

Flapen Score

Iron Man and His Awesome Friends against its category

The dotted line is the Toys & Games average. Past it, Iron Man and His Awesome Friends is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Man and His Awesome Friends market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Man and His Awesome Friends 47K times last year and spent an estimated £26K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
3.6%
Market size, estimated
£26Ka year
Top search term
iron man and his awesome friends35K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £3.88 to £40.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£3.88–£40.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #683 within Play Figures. It carries 420 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#683in Play Figures
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
26

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Iron Man and His Awesome Friends products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

60

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

0%

  • Marvel89%
  • SPIDEY AND HIS AMAZING FRIENDS6%
  • Ravensburger3%
  • LEGO2%

Demand

Iron Man and His Awesome Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Iron Man and His Awesome Friends search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iron man and his awesome friends35K/yr
  • iron man and his awesome friends toys6K/yr
  • ironman and his awesome friends7K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Man and His Awesome Friends

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
15%of negative reviews mention “Material Quality”
1.0%of orders come back
“Bad material”
A buyer, on “Material Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Iron Man and His Awesome Friends questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data