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Iron Man and His Awesome Friends

Fail

The top 5 brands take 100% of clicks, so Iron Man and His Awesome Friends is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£26K/yr47K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
55%top-5 click share · 4 brands · 60 sellers

Flapen Score

Iron Man and His Awesome Friends against its category

The dotted line is the Toys & Games average. Past it, Iron Man and His Awesome Friends is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Man and His Awesome Friends market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Man and His Awesome Friends 47K times last year and spent an estimated £26K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
3.6%
Market size, estimated
£26Ka year
Top search term
iron man and his awesome friends35K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £3.88 to £40.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£3.88–£40.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #683 within Play Figures. It carries 420 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#683in Play Figures
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Iron Man and His Awesome Friends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

0%

  • Marvel89%
  • SPIDEY AND HIS AMAZING FRIENDS6%
  • Ravensburger3%
  • LEGO2%

Demand

Iron Man and His Awesome Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Iron Man and His Awesome Friends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron man and his awesome friends35K/yr
  • iron man and his awesome friends toys6K/yr
  • ironman and his awesome friends7K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Man and His Awesome Friends

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality15%−0.18

Bad material

Not keen on the fabric

Value For Money14%+0.22

It too expensive

It does feel quite expensive for the size of the set

far more expensive

Size-Overall13%+1.13

Small

so very tight

They're quite small

Breathability8%−0.09

Possibly the least breathable fabric Ive ever encountered

Print Quality4%−0.05

Love

Gifting Purpose16%+1.09

Great gift, was well received

great for gifting

Great gift

Quality-Overall12%+0.55

The build quality is fantastic

Quality Product

Surprise at quality

Fun/Entertainment Experience11%−0.02

Fun toy

Fun set

Great toy my son loves it

Size-Overall11%+1.13

It's a good size

size Really nice boxed little gift

This fits my grandson great

Value For Money6%+0.22

is very affordable

I think it offers solid value for money

Good value

Return

1.0% Return rate 62% Fixable by listing

Size-Overall62%▁▆█▁▅█

Small

so very tight

They're quite small

Gifting Purpose19%▁▁▁▁█▁
Material Quality10%▁▁▁█▂▁

Bad material

Not keen on the fabric

Strength5%▁█▁▁▁▁
Defective Material/Parts5%

FAQ

Common Iron Man and His Awesome Friends questions

Answered from the same tracked data.