iq puzzle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,450.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£99K£99K/yr · 136K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.76–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, iq puzzle is a £99K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
iq puzzle market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £80K–£100K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- SmartGames85%
- Aonuy11%
- PORUPAEL2%
- The Happy Puzzle Company2%
Demand
Weekly Amazon search volume, last 37 weeks — -8.8% search growth over the last 90 days.Top iq puzzle search terms
- iq puzzle45K/yr
- iq games28K/yr
- smart games iq19K/yr
- iq puzzler pro11K/yr
- iq puzzles7K/yr
- iq games for kids 8-127K/yr
- iq game4K/yr
- iq fit4K/yr
- iq puzzler3K/yr
- iq fit puzzle game3K/yr
Top iq puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
SmartGames£9.074.7★4,872 rev
Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
Aonuy£6.305.0★4 rev
SmartGames | IQ Fit | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
SmartGames£9.484.7★10,813 rev
SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+
SmartGames£10.904.7★88 rev
SmartGames - IQ Love Puzzle Game with 120 Challenges 2 Playing Modes 7+ Years
SmartGames£10.574.6★1,196 rev
Newest
by launch datePuzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
Aonuy£6.304 rev
IQ Smart Games IQ Puzzle Set with 200 Challenges Logic Brain Teaser Game for Kids and Adults Smart Travel Puzzle for Ages 6 and Up Educational Toy for Stress Relief and Re
PORUPAEL£7.243 rev
SmartGames - IQ Deluxe Square Puzzle Game with 120 Challenges Ages 14+
SmartGames£13.29128 rev
SmartGames - IQ Bubbles Puzzle Game with 120 Challenges Ages 7+
SmartGames£10.26135 rev
SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+
SmartGames£10.9088 rev
Trending
90-day click momentumPuzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser
Aonuy£6.305.0★
IQ Smart Games IQ Puzzle Set with 200 Challenges Logic Brain Teaser Game for Kids and Adults Smart Travel Puzzle for Ages 6 and Up Educational Toy for Stress Relief and Re
PORUPAEL£7.244.4★
SmartGames | IQ Stars | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
SmartGames£10.154.8★
SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
SmartGames£9.074.7★
SmartGames - IQ Deluxe Square Puzzle Game with 120 Challenges Ages 14+
SmartGames£13.294.9★
What buyers say about iq puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps u entertained”
“Easy to use and enjoyable”
“the case is an added bonus which makes it was to carry around - it will certainly be coming on holiday with us”
“A good gift”
“The case and the pieces feel good quality”
“A brilliant game to play with others”
“Its good value for money”
“Fun and educational”
“And perfect design for on the go”
“instructions are clear once you work out what they're telling you”
What buyers complain about
“Not a brand new item”
“It was a present so disappointed”
“get quite hard”
“it's a shame that I can't get that to show well through an image though I tried my best”
“They are not straight in the slightest”
“it's not got padding or inner cardboard holding things in place”
Top return reasons
Common questions
- Is iq puzzle profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the iq puzzle niche?
- 4 brands and 50 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iq puzzle?
- Top complaints mined from reviews: Product Condition, Gifting Purpose, Hard Feel. The return rate is 0.6%.
- What does it cost to enter the iq puzzle niche?
- Listings span £5.76–£14.62; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 2,451 reviews — the moat a new listing must climb.