How competitive is the Iq Puzzle niche on Amazon United Kingdom?

4 brands and 50 sellers compete in Iq Puzzle on Amazon United Kingdom. The top 5 Iq Puzzle products take 68% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Iq Puzzle niche?

Iq Puzzle sells for £10.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.76–£14.62. The average incumbent carries 2,451 reviews — the moat a new listing must climb.

Iq Puzzle

brand-locked demand (top 5 brands take 100% of clicks) — Iq Puzzle doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Iq Puzzle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Iq Puzzle is a £99K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Iq Puzzle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 7.2% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr10K

Search volume / yr-8.8%136K

Conversion rate7.2%

Avg price£10.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 50

Top-5 product click share68%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Iq Puzzle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version

Price: £9.07
Rating: 4.7/5
Reviews: 4,872
Age: 10y ago

Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser

Price: £6.30
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

SmartGames | IQ Fit | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version

Price: £9.48
Rating: 4.7/5
Reviews: 10,813
Age: 13y ago

SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+

Price: £10.90
Rating: 4.7/5
Reviews: 88
Age: 1y ago

SmartGames - IQ Love Puzzle Game with 120 Challenges 2 Playing Modes 7+ Years

Price: £10.57
Rating: 4.6/5
Reviews: 1,196
Age: 4y ago

Newest

by launch date

Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser

Price: £6.30
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

IQ Smart Games IQ Puzzle Set with 200 Challenges Logic Brain Teaser Game for Kids and Adults Smart Travel Puzzle for Ages 6 and Up Educational Toy for Stress Relief and Re

Price: £7.24
Rating: 4.4/5
Reviews: 3
Age: 6mo ago

SmartGames - IQ Deluxe Square Puzzle Game with 120 Challenges Ages 14+

Price: £13.29
Rating: 4.9/5
Reviews: 128
Age: 1y ago

SmartGames - IQ Bubbles Puzzle Game with 120 Challenges Ages 7+

Price: £10.26
Rating: 4.7/5
Reviews: 135
Age: 1y ago

SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+

Price: £10.90
Rating: 4.7/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

SmartGames85%
Aonuy11%
PORUPAEL2%
The Happy Puzzle Company2%

Iq Puzzle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR7.2%Products15Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,451Avg BSR#230

Top Iq Puzzle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iq puzzle45K/yr -9.7%5.8% conv.
iq games28K/yr -21.8%3.2% conv.
smart games iq19K/yr +4.5%3.6% conv.
iq puzzler pro11K/yr +16.6%11.4% conv.
iq puzzles7K/yr -13.3%2.9% conv.
iq games for kids 8-127K/yr -8.3%4.0% conv.
iq game4K/yr -11.3%6.7% conv.
iq fit4K/yr -8.2%8.1% conv.
iq puzzler3K/yr -14.4%7.5% conv.
iq fit puzzle game3K/yr -24.5%10.1% conv.

What reviews say buyers love and hate about Iq Puzzle

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Fun/Entertainment Experience57%

“Keeps u entertained”

Ease Of Use7%

“Easy to use and enjoyable”

Portability6%

“the case is an added bonus which makes it was to carry around - it will certainly be coming on holiday with us”

Gifting Purpose6%

“A good gift”

Quality-Overall6%

“The case and the pieces feel good quality”

What buyers complain about

51% of reviews

Product Condition13%

“Not a brand new item”

Gifting Purpose13%

“It was a present so disappointed”

Hard Feel8%

“get quite hard”

Advertised Vs Actual Product6%

“it's a shame that I can't get that to show well through an image though I tried my best”

Size-Overall6%

“They are not straight in the slightest”

Iq Puzzle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

25%

2Gifting Purpose

23%

3Color

4Value For Money

5Product Condition

Common Iq Puzzle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Iq Puzzle 34/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.

Iq Puzzle buyers on Amazon United Kingdom complain most about Product Condition, Gifting Purpose, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.6%.