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Iq Puzzle

Fail

The top 5 brands take 100% of clicks, so Iq Puzzle is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£99K/yr136K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
68%top-5 click share · 4 brands · 50 sellers

Flapen Score

Iq Puzzle against its category

The dotted line is the Toys & Games average. Past it, Iq Puzzle is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iq Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iq Puzzle 136K times last year and spent an estimated £99K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
7.2%
Market size, estimated
£99Ka year
Top search term
iq puzzle45K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £5.76 to £14.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.02 that is £3K to £5K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£5.76–£14.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Electronic Toys. It carries 2,451 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Electronic Toys
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,451per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Iq Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • SmartGames85%
  • Aonuy11%
  • PORUPAEL2%
  • The Happy Puzzle Company2%

Demand

Iq Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.6× · 9 of 12 months tracked

Search terms

Top Iq Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iq puzzle45K/yr
  • iq games28K/yr
  • smart games iq19K/yr
  • iq puzzler pro11K/yr
  • iq puzzles7K/yr
  • iq games for kids 8-127K/yr
  • iq game4K/yr
  • iq fit4K/yr
  • iq puzzler3K/yr
  • iq fit puzzle game3K/yr

Reviews and returns

What reviews say buyers love and hate about Iq Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Product Condition13%−0.04

Not a brand new item

Gifting Purpose13%−0.02

It was a present so disappointed

Hard Feel8%+0.04

get quite hard

Advertised Vs Actual Product6%−0.02

it's a shame that I can't get that to show well through an image though I tried my best

Size-Overall6%−0.02

They are not straight in the slightest

Love

Fun/Entertainment Experience57%+3.41

Keeps u entertained

Great family fun game

Brilliant fun

Ease Of Use7%+0.44

Easy to use and enjoyable

Easy to understand

So easy to play

Portability6%−0.03

the case is an added bonus which makes it was to carry around - it will certainly be coming on holiday with us

Great for travel

Perfect as a portable brain teaser game

Gifting Purpose6%−0.02

A good gift

Other than that perfect present for anyone special for long winter days

Got this as a gift for my niece for Xmas very happy will be getting some more

Quality-Overall6%−0.03

The case and the pieces feel good quality

It's well made

Very good product

Return

0.6% Return rate 42% Fixable by listing

Size-Overall25%█▇▇█▅▆

They are not straight in the slightest

Gifting Purpose23%▃█▄▂▇▄

It was a present so disappointed

Color9%▄▁█▁▁▁
Value For Money7%▆▁▁▁▇█
Product Condition6%▁▁▄▁▁█

Not a brand new item

FAQ

Common Iq Puzzle questions

Answered from the same tracked data.