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Inside Out Lego

Fail

Shoppers spend an estimated $1K a year here, so Inside Out Lego is a Fail.

Flapen Score
26
26 / 100
Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 44
Market size
£1K/yr8K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 89 sellers

Flapen Score

Inside Out Lego against its category

The dotted line is the Toys & Games average. Past it, Inside Out Lego is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inside Out Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inside Out Lego 8K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
1.3%
Market size, estimated
£1Ka year
Peak month
December12.6× the quietest month
Top search term
inside out lego4K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £4.07 to £16.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £11.26 that is £0 to £1K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£4.07–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Building & Construction Toys. It carries 2,548 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#522in Building & Construction Toys
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,548per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Inside Out Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£221£442£662£8831101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

89

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO72%
  • LocoLee18%
  • Just Play10%
  • Open — no brand owns it (0%)

Demand

Inside Out Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 12.6×

Search terms

Top Inside Out Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • inside out lego4K/yr
  • lego inside out2K/yr
  • inside out 2 lego511/yr
  • lego inside out 2312/yr

Reviews and returns

What reviews say buyers love and hate about Inside Out Lego

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
31%of negative reviews mention “Size-Overall”
0.5%of orders come back
“They are a bit smaller than I thought they would be”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Inside Out Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data