Inside Out Lego
FailShoppers spend only $1K a year here, so Inside Out Lego is a Fail.
- Flapen Score
- 26 / 100Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 4426
- Market size
- £1K/yr8K searches / yr
- 90-day growth
- -40.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 89 sellers
Flapen Score
Inside Out Lego against its category
The dotted line is the Toys & Games average. Past it, Inside Out Lego is stronger. Inside it, weaker.
Market
The Inside Out Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Inside Out Lego 8K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -40.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £1Ka year
- Peak month
- December12.6× the quietest month
- Top search term
- inside out lego4K searches a year
02 · Price
A sale here is worth £11.26.
Listings sell for £11.26 on average, from £4.07 to £16.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £11.26 that is £0 to £1K a year per listing.
- Average price
- £11.26under the $15 to $100 sweet spot
- Price range
- £4.07–£16.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Building & Construction Toys. It carries 2,548 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #522in Building & Construction Toys
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,548per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Inside Out Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Disney Pixar Inside Out 2 Mood Cubes Playset Building Toy for 9 Plus Year Old Girls & Boys Includes Character Mini-Doll Figures from the Film Fun Gift to Share Emotions like Joy 43248
- Price
- £16.45
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 2y ago

Light Kit for Lego Inside Out 2 Mood Cubes Lighting Set for Lego 43248 Inside Out 2 Mood Cubes Set - Not Include Models Just Light Kit
- Price
- £12.95
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago

Inside Out 2 Collectible Mini Figures - Series 1
- Price
- £4.07
- Rating
- 3.5/5
- Reviews
- 276
- Age
- 2y ago

LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349
- Price
- £11.57
- Rating
- 4.9/5
- Reviews
- 8,939
- Age
- 1y ago
Trending
90-day click momentum
Inside Out 2 Collectible Mini Figures - Series 1
- Price
- £4.07
- Rating
- 3.5/5
- Reviews
- 276
- Age
- 2y ago

LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349
- Price
- £11.57
- Rating
- 4.9/5
- Reviews
- 8,939
- Age
- 1y ago

Light Kit for Lego Inside Out 2 Mood Cubes Lighting Set for Lego 43248 Inside Out 2 Mood Cubes Set - Not Include Models Just Light Kit
- Price
- £12.95
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago

LEGO Disney Pixar Inside Out 2 Mood Cubes Playset Building Toy for 9 Plus Year Old Girls & Boys Includes Character Mini-Doll Figures from the Film Fun Gift to Share Emotions like Joy 43248
- Price
- £16.45
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 2y ago
Newest
by launch date
LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl. 2 Artificial Plants with 2 Colourful Flower Pots & Interchangeable Cartoon Faces - Nature Gifts for 9+ Year Old Girls & Teens - 10349
- Price
- £11.57
- Rating
- 4.9/5
- Reviews
- 8,939
- Age
- 1y ago

Light Kit for Lego Inside Out 2 Mood Cubes Lighting Set for Lego 43248 Inside Out 2 Mood Cubes Set - Not Include Models Just Light Kit
- Price
- £12.95
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago

LEGO Disney Pixar Inside Out 2 Mood Cubes Playset Building Toy for 9 Plus Year Old Girls & Boys Includes Character Mini-Doll Figures from the Film Fun Gift to Share Emotions like Joy 43248
- Price
- £16.45
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 2y ago

Inside Out 2 Collectible Mini Figures - Series 1
- Price
- £4.07
- Rating
- 3.5/5
- Reviews
- 276
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO72%
- LocoLee18%
- Just Play10%
- Open — no brand owns it (0%)
Demand
Inside Out Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 12.6×
Search terms
Top Inside Out Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inside out lego4K/yr
- lego inside out2K/yr
- inside out 2 lego511/yr
- lego inside out 2312/yr
Reviews and returns
What reviews say buyers love and hate about Inside Out Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are a bit smaller than I thought they would be
A small set
Quite fiddly as the pieces are small
too expensive for what it is
the pots are a little dull in colour
Some of the smaller steps took a bit of patience
Love
- Great for gifting
Great Gift
Fun little gift
- Fun and creative
A Fun Build
Fun item
adds a nice unique piece of decor
Looks good when built
Easy and good build experience
very easy to assemble
put it together pretty quick
easy to put together
well worth the money
Really good sale price :
good value
Return
0.5% Return rate 8% Fixable by listing
They are a bit smaller than I thought they would be
A small set
Quite fiddly as the pieces are small
Some of the smaller steps took a bit of patience
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inside Out Lego questions
Answered from the same tracked data.









