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Inflatable Football

Maybe

Search demand grew +307.3% this quarter. But shoppers spend only $17K a year here, so Inflatable Football is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£17K/yr42K searches / yr
90-day growth
+307.3%search demand this quarter
Competition
79%top-5 click share · 8 brands · 40 sellers

Flapen Score

Inflatable Football against its category

The dotted line is the Toys & Games average. Past it, Inflatable Football is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Football 42K times last year and spent an estimated £17K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +307.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+307.3%
Conversion, latest week
4.6%
Market size, estimated
£17Ka year
Top search term
inflatable football29K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £2.87 to £18.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.94 that is £894 to £2K a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£2.87–£18.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£894–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #53 within Sports Toys & Outdoor. It carries 91 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
73%
Out of stock, average day
5.1%
Average rank
#53in Sports Toys & Outdoor
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Inflatable Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • CKB LTD40%
  • HENBRANDT16%
  • D.A.Y. Republic14%
  • nnOuOnn11%
  • Grevosea8%
  • Generic6%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Inflatable Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable football29K/yr
  • blow up football8K/yr
  • inflatable footballs5K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall39%−0.86

Bad quality control

Poor quality footballs

Poor Quality

Inflation/Deflation12%−0.19

Neither ball will stay inflated

it has deflated overnight

Self Deflating

Value For Money10%+0.53

For the small size they are the balls are very over priced

Waste of money

Advertised Vs Actual Product9%−0.14

Poor description

Misleading/dishonest seller

Not as described

Durability7%+0.54

It got punctured in less than 24 hours

Love

Suitability Hot Weather19%+1.78

Perfect for summer with the kids

perfect for summer ones too so kids can take them on holiday as well

Value For Money16%+0.53

Great value for party bags

Great value

Good value and blow up nicely

Durability13%+0.54

Survived the whole week

Size-Overall9%+0.70

Good size

Just the right size for young children

Good sized light weight

Inflation/Deflation9%−0.19

Inflatable ball

Deflates small and takes up no space, really easy to carry around

Return

0.4% Return rate 54% Fixable by listing

Size-Overall24%▁█▁▄▆▆

Bit small

Theyre also much smaller than I expected them to be

Inflation/Deflation23%▁▃█▃▄▄

Neither ball will stay inflated

it has deflated overnight

Self Deflating

Advertised Vs Actual Product13%▁▄▁█▂▁

Poor description

Misleading/dishonest seller

Not as described

Color12%▁█▁▄▇▃
Strength4%▁▁▁█▁▅

FAQ

Common Inflatable Football questions

Answered from the same tracked data.