inflatable flamingo
Worth a lookShows demand growing +338.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+338.9%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good555.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Price range
Bad£3.38–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£27K£27K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, inflatable flamingo is a £27K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
inflatable flamingo market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.1%
- Avg brand age
- 30 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
48
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
57%
Top 20: 92%
Open market
31%
- Intex22%
- JOYIN18%
- Ninonly13%
- SURPZON9%
- POPOYU5%
- Peziang4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +338.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.6×
Top inflatable flamingo search terms
- flamingo pool inflatable14K/yr
- inflatable flamingo16K/yr
- flamingo inflatable10K/yr
- flamingo floatie3K/yr
Top inflatable flamingo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Intex - Inflatable Flamingo - 1.78 x 1.35 m Pink
Intex£13.394.6★7,645 rev
JOYIN 112cm Inflatable Flamingo Tube Pool Float Fun Beach Floaties Swim Party Toys Summer Pool Raft Lounge for Adults & Kids with 2 Cup Holders and Head Rest
JOYIN£15.724.5★108 rev
Giant Pink Flamingo Pool Float for Adults Ninonly 47 Tall Inflatable Flamingo Swim Ring Thick PVC Adult Swimming Rubber Ring for Summer Beach Parties Lake Vacations & Pool Lounging (Ages 14+)
Ninonly£10.484.5★327 rev
Pool Inflatable Flamingo Kids Flamingo Inflatable Pool Float With Drink Holder Rubber Ring For Adults For Pools Floats Toys Beach Party Holiday Essentials Decor Pink
SURPZON£8.382.8★8 rev
Pink Inflatable Flamingo Pool Float Thick PVC Swim Ring Ride-On Pool Tube Safety Valve Heavy Duty Blow Up Floatie Portable Foldable Pool Lilo Lounger For Adults Kids Summer Beach Garde
Peziang£8.265.0★2 rev
Newest
by launch date
4Pcs Inflatable Flamingo Set Premium Inflatable Pool Float Durable Inflatable Design for Outdoor Water Activities Large Size Flamingo Floats with Convenient Storage
CtiUjdx£6.360 rev
Pink Inflatable Flamingo Pool Float Thick PVC Swim Ring Ride-On Pool Tube Safety Valve Heavy Duty Blow Up Floatie Portable Foldable Pool Lilo Lounger For Adults Kids Summer Beach Garde
Peziang£8.262 rev
Inflatable Flamingo Large Pool Floats Set of Three Vibrant Colours Durable Material Perfect for Water Activities and Outdoor Fun
YcsRnn£7.200 rev
Swimming Float Flamingo Inflatable Pool Float for Water Play Portable Beach and Pool Floatation Device for Outdoor Recreation
TUBAWD£7.348 rev
Giant Flamingo Inflatable Pool Float for Adult Pool Floating Raft Water Float Beach Floaties Lounge Large Inflatable Flamingo Pool Toys for Women Girls Lake Beach Water Swim Hen Party Decor
Co Bright£16.866 rev
Trending
90-day click momentum
Giant Flamingo Inflatable Pool Float 150 * 140 * 110cm Pool Floating Raft Water Float Beach Floaties Lounge Large Rose Gold Pool Inflatables for Adult Women 14+ Summer Lake Beach Water Swim Party Toy
COSORO£15.482.7★
Inflatable Flamingo Large Pool Floats Set of Three Vibrant Colours Durable Material Perfect for Water Activities and Outdoor Fun
YcsRnn£7.200.0★
Pink Inflatable Flamingo Pool Float Thick PVC Swim Ring Ride-On Pool Tube Safety Valve Heavy Duty Blow Up Floatie Portable Foldable Pool Lilo Lounger For Adults Kids Summer Beach Garde
Peziang£8.265.0★
MoKo Inflatable Swimming Ring Float for Kids 70# Pink Flamingo
MoKo£10.024.4★
POPOYU Pink Flamingo Pool Float Swimming Pool Inflatables Pool Inflatables for Adults PoolInflatable Giant Inflatable Flamingo PoolFloat for Swimming PoolBeach Party Decorations Summer Gifts
POPOYU£14.830.0★
What buyers say about inflatable flamingo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“easy to inflate”
“Fun”
“Great size inflatable”
“Great floaty”
“well worth the money”
“The thick PVC material feels durable and well-made, giving confidence that it can handle regular use throughout the summer”
“is very comfortable to lounge on”
“The fun flamingo design instantly gives holiday vibes”
“Ideal for an above ground pool etc”
What buyers complain about
“Absolutely huge”
“Very misleading nothing like the size of the one in the photo”
“Furthermore the head did not inflate”
“Only suitable for a small child not as shown in image very poor quality do not buy it is cheap rubbish you can get from discount shop for much cheaper”
“With in a few hours of use the wing fell of while my close friend was sat on it”
“Not safe or stable”
“one came with a slow puncture at the seam”
“Leaky flamingo”
“costing us a fortune”
Top return reasons
Common questions
- Is inflatable flamingo profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 27 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +338.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the inflatable flamingo niche?
- 23 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in inflatable flamingo?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Inflation/Deflation. The return rate is 1.0%.
- When does demand for inflatable flamingo peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 9.6× the quietest.
- What does it cost to enter the inflatable flamingo niche?
- Listings span £3.38–£18.47; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.