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Inflatable Flamingo

Maybe

Search demand grew +338.9% this quarter. But shoppers spend only $27K a year here, so Inflatable Flamingo is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£27K/yr42K searches / yr
90-day growth
+338.9%search demand this quarter
Competition
57%top-5 click share · 23 brands · 48 sellers

Flapen Score

Inflatable Flamingo against its category

The dotted line is the Toys & Games average. Past it, Inflatable Flamingo is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Flamingo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Flamingo 42K times last year and spent an estimated £27K. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +338.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+338.9%
Conversion, latest week
6.1%
Market size, estimated
£27Ka year
Peak month
July9.6× the quietest month
Top search term
flamingo pool inflatable14K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £3.38 to £18.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.53 that is £1K to £3K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£3.38–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #175 within Sports Toys & Outdoor. It carries 555 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#175in Sports Toys & Outdoor
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Inflatable Flamingo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

23 rising

Sellers

48

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

57%

Top 20: 92%

Open market

31%

  • Intex22%
  • JOYIN18%
  • Ninonly13%
  • SURPZON9%
  • POPOYU5%
  • Peziang4%

Demand

Inflatable Flamingo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.6×

Search terms

Top Inflatable Flamingo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flamingo pool inflatable14K/yr
  • inflatable flamingo16K/yr
  • flamingo inflatable10K/yr
  • flamingo floatie3K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Flamingo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.16

Absolutely huge

Size is small

Not as large in person

Advertised Vs Actual Product16%−0.19

Very misleading nothing like the size of the one in the photo

Misleading image

Not as described

Inflation/Deflation16%

Furthermore the head did not inflate

didn't stay inflated

Unfortunately it didn't stay pumped up long

Quality-Overall12%+1.06

Only suitable for a small child not as shown in image very poor quality do not buy it is cheap rubbish you can get from discount shop for much cheaper

Absolute rubbish

Terrible quality

Durability3%−0.03

With in a few hours of use the wing fell of while my close friend was sat on it

Love

Quality-Overall22%+1.06

Good quality

Well made

Absolutely gorgeous

Inflation/Deflation17%

easy to inflate

It inflates quickly

Inflatable

Fun/Entertainment Experience11%+0.75

Fun

Fun pool floatie

a lot of fun in the pool we took it with us on holiday

Size-Overall10%−0.16

Great size inflatable

Large size is great for adults

Great large adult size love it

Buoyancy4%+0.62

Great floaty

Return

1.0% Return rate 49% Fixable by listing

Size-Overall39%▁█▄▆▄▅

Absolutely huge

Size is small

Not as large in person

Inflation/Deflation23%▁▄█▃▅▅

Furthermore the head did not inflate

didn't stay inflated

Unfortunately it didn't stay pumped up long

Defective Material/Parts7%▁█▁▁▃▅
Advertised Vs Actual Product5%▁▁▁▇█▇

Very misleading nothing like the size of the one in the photo

Misleading image

Not as described

Functionality-Overall5%▁▁█▃▁▅

FAQ

Common Inflatable Flamingo questions

Answered from the same tracked data.