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Inflatable Dinosaur Costume Kids

Fail

Demand is soft, at -48.8% this quarter, so Inflatable Dinosaur Costume Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£17K/yr106K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 14 sellers

Flapen Score

Inflatable Dinosaur Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Inflatable Dinosaur Costume Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Dinosaur Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Dinosaur Costume Kids 106K times last year and spent an estimated £17K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
0.7%
Market size, estimated
£17Ka year
Peak month
October45.7× the quietest month
Top search term
inflatable dinosaur costume kids44K searches a year

02 · Price

A sale here is worth £22.28.

Listings sell for £22.28 on average, from £15.42 to £30.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.28 that is £0 to £2K a year per listing.

Average price
£22.28inside the $15 to $100 sweet spot
Price range
£15.42–£30.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #740 within Fancy Dress. It carries 417 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
17.7%
Average rank
#740in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Inflatable Dinosaur Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

22%

  • REWIAR30%
  • Poptrend17%
  • JASHKE9%
  • AOOWU8%
  • Alaoo7%
  • Spooktacular Creations7%

Demand

Inflatable Dinosaur Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 45.7×

Search terms

Top Inflatable Dinosaur Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable dinosaur costume kids44K/yr
  • kids inflatable dinosaur costume22K/yr
  • blow up dinosaur costume kids12K/yr
  • dinosaur inflatable costume kids6K/yr
  • kids blow up dinosaur costume5K/yr
  • inflatable dinosaur costume kids 11-129K/yr
  • dinosaur costume kids 11-124K/yr
  • inflatable dinosaur costume kids 9-104K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Dinosaur Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.19

didnt fit well

I was concerned that it would be too big

Too small

Inflation/Deflation13%−0.05

My son ended up walking home after trick or treating with it deflated

Does not inflate

This does not inflate

Durability10%−0.11

can be a little weird when you put it on as it feels like you can break it

The zip broke apart on its first use

Advertised Vs Actual Product8%−0.06

Looks second hand. Bought this as a gift, the listing states it comes in product packaging. It didnt it came in a freezer bag like someone else had returned it

Love

Fun/Entertainment Experience32%+2.43

he enjoys playing around in it

Great fun

Great dress up fun

Quality-Overall12%+0.86

Good Quality

Really satisfied and impressed

Quality/as described

Size-Overall10%−0.19

It is a good size

Little one lived this fit great and easy to wear and set up

Fits perfectly

Inflation/Deflation8%−0.05

keeps it inflated well

the inflatable pump works

Quick to inflate

Value For Money8%+0.58

good value

Worth a purchase

well worth the money

Return

4.4% Return rate 72% Fixable by listing

Size-Overall65%▆▇██▇▆

didnt fit well

I was concerned that it would be too big

Too small

Inflation/Deflation10%█▇▅▃▃▇

My son ended up walking home after trick or treating with it deflated

Does not inflate

This does not inflate

Functionality-Overall5%█▁▃▃▃▃
Quality-Overall4%█▂▃▂▃▁
Defective Material/Parts2%▁▁▃█▄█

FAQ

Common Inflatable Dinosaur Costume Kids questions

Answered from the same tracked data.