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Inflatable Crocodile

Fail

The top 5 brands take 100% of clicks, so Inflatable Crocodile is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£26K/yr35K searches / yr
90-day growth
+216.7%search demand this quarter
Competition
90%top-5 click share · 4 brands · 72 sellers

Flapen Score

Inflatable Crocodile against its category

The dotted line is the Toys & Games average. Past it, Inflatable Crocodile is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Crocodile market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Crocodile 35K times last year and spent an estimated £26K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +216.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+216.7%
Conversion, latest week
7.9%
Market size, estimated
£26Ka year
Peak month
July4.9× the quietest month
Top search term
inflatable crocodile22K searches a year

02 · Price

A sale here is worth £9.30.

Listings sell for £9.30 on average, from £3.63 to £13.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.30 that is £2K to £5K a year per listing.

Average price
£9.30under the $15 to $100 sweet spot
Price range
£3.63–£13.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #87 within Sports Toys & Outdoor. It carries 2,052 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
6.8%
Average rank
#87in Sports Toys & Outdoor
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,052per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Inflatable Crocodile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Intex77%
  • HENBRANDT13%
  • Bestway7%
  • HATFRYF3%

Demand

Inflatable Crocodile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Search terms

Top Inflatable Crocodile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable crocodile22K/yr
  • crocodile inflatable for pool6K/yr
  • crocodile inflatable3K/yr
  • blow up crocodile4K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Crocodile

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.04

Rubbish

Durability25%−0.09

Pointless, lasted less than 5 minutes

Size-Overall25%−0.10

Very small

It was very small too

Ease Of Use13%+0.23

Bit of a pain to blow up

Love

Fun/Entertainment Experience25%+1.78

kept the children happy

lots of fun

Great fun for kids

Value For Money22%+2.03

Worth the price

Good value for money, good product

Good price and I recommended

Quality-Overall22%−0.04

Nice and good quality

very well made

Fab quality really big kids have played with all last summer

Buoyancy6%+0.48

Croc float

Size-Overall6%−0.10

Very nice my kids love it very big and comfortable

Size

Return

0.8% Return rate 35% Fixable by listing

Inflation/Deflation31%▁█▅█▆▅
Size-Overall30%▁█▆▆▄▇

Very small

It was very small too

Weight Heavy7%▁▁▁▁▃█
Leak-Proof7%▁▁▁▁▅█
Defective Material/Parts5%▁▁█▆▅▁

FAQ

Common Inflatable Crocodile questions

Answered from the same tracked data.