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Inflatable Costume Kids

Fail

Demand is soft, at -67.3% this quarter, so Inflatable Costume Kids is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£108K/yr350K searches / yr
90-day growth
-67.3%search demand this quarter
Competition
32%top-5 click share · 25 brands · 38 sellers

Flapen Score

Inflatable Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Inflatable Costume Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Costume Kids 350K times last year and spent an estimated £108K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-67.3%
Conversion, latest week
1.4%
Market size, estimated
£108Ka year
Peak month
October61.7× the quietest month
Top search term
inflatable costume kids104K searches a year

02 · Price

A sale here is worth £22.34.

Listings sell for £22.34 on average, from £5.83 to £34.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.34 that is £0 to £2K a year per listing.

Average price
£22.34inside the $15 to $100 sweet spot
Price range
£5.83–£34.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,469 within Fancy Dress. It carries 266 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
15.7%
Average rank
#1,469in Fancy Dress
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Inflatable Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

38

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

32%

Top 20: 75%

Open market

40%

  • Morph12%
  • AYBUY11%
  • JOYBRO10%
  • Poptrend10%
  • Huyeruie9%
  • AOOWU8%

Demand

Inflatable Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 61.7×

Search terms

Top Inflatable Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable costume kids104K/yr
  • kids inflatable costume67K/yr
  • inflatable costumes for kids11K/yr
  • inflatable kids costume20K/yr
  • kids funny costumes14K/yr
  • blow up costume kids15K/yr
  • kids blow up costume11K/yr
  • inflatable costume kids 11-1213K/yr
  • inflatable halloween costume kids29K/yr
  • halloween costumes inflatable kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

A little big

Terrible fit

loose even when zipped up

Quality-Overall13%+0.95

Some reviews mention it looks cheap

Nothing spectacular

People moaning about quality

Inflation/Deflation9%−0.02

Does not inflate

Wish it had stayed inflated for a bit longer

This does not inflate

Stitch/Finish/Polish8%−0.08

Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam

Item not stitched in one area returned

Material Quality6%−0.04

Very light material take care when putting on

Love

Size-Overall15%−0.08

Great outfit, fit my 11 year old great

Good fit for a banana

Good fit

Fun/Entertainment Experience14%+0.89

Really fun and quirky costume to wear

Good fun

Still bringing hours of fun and laughter everywhere

Value For Money14%+1.21

Well worth the money

Good value for money

Good value

Quality-Overall13%+0.95

Good quality

Quality/as described

Top product

Ease Of Use8%+0.76

Simple to use

easy to put on

easy to walk with

Return

3.8% Return rate 70% Fixable by listing

Size-Overall64%▅█▇██▇

A little big

Terrible fit

loose even when zipped up

Inflation/Deflation11%█▄▄▃▄█

Does not inflate

Wish it had stayed inflated for a bit longer

This does not inflate

Functionality-Overall4%█▃▅▇▂▁
Quality-Overall4%█▄▂▄▇▃

Some reviews mention it looks cheap

Nothing spectacular

People moaning about quality

Comfort-Overall3%█▆▂▅▄▁

FAQ

Common Inflatable Costume Kids questions

Answered from the same tracked data.