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Inflatable Costume

Maybe

The top 5 brands take only 43% of clicks. But buyers convert on only 1.2% of searches, so Inflatable Costume is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£285K/yr1.2M searches / yr
90-day growth
+14.1%search demand this quarter
Competition
26%top-5 click share · 36 brands · 43 sellers

Flapen Score

Inflatable Costume against its category

The dotted line is the Toys & Games average. Past it, Inflatable Costume is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Costume 1.2M times last year and spent an estimated £285K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
1.2%
Market size, estimated
£285Ka year
Peak month
October11.8× the quietest month
Top search term
inflatable costume642K searches a year

02 · Price

A sale here is worth £20.95.

Listings sell for £20.95 on average, from £6.06 to £33.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £20.95 that is £0 to £2K a year per listing.

Average price
£20.95inside the $15 to $100 sweet spot
Price range
£6.06–£33.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #1,004 within Fancy Dress. It carries 325 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
11.6%
Average rank
#1,004in Fancy Dress
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Inflatable Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

43

Top-5 brand share

43%

Top 20: 89%

Top-5 click share

26%

Top 20: 62%

Open market

51%

  • JASHKE12%
  • Yeffute10%
  • FUNFOCUS9%
  • QNRMS7%
  • HoaaiGo6%
  • Rafalacy6%

Demand

Inflatable Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 11.8×

Search terms

Top Inflatable Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable costume642K/yr
  • inflatable costumes for adults107K/yr
  • inflatable costumes102K/yr
  • blow up costume79K/yr
  • adult inflatable costume28K/yr
  • blow up costumes for adults23K/yr
  • inflatable animal costume13K/yr
  • inflatable costume adult23K/yr
  • inflatable adult costume13K/yr
  • inflatable fancy dress for adults12K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.10

Too big

Too small

too short on legs

Inflation/Deflation14%−0.11

My son ended up walking home after trick or treating with it deflated

Does not inflate

Fan to blow it up is useless so I was just a saggy chicken all night

Durability7%−0.03

can be a little weird when you put it on as it feels like you can break it

Cant wear to long

poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost

Comfort-Overall3%−0.02

For anyone over 38 inch waist it's not very comfortable especially for a party occasion

Leak-Proof3%

even changed to another set of new batteries def leaking somewere it was BIN MATERIAL

Love

Fun/Entertainment Experience25%+2.64

Fun costume

Fantastic Fun

Great fun for couples or best friends

Value For Money12%+0.79

Good value

Good value for money

Worth the money

Quality-Overall10%−0.01

No complaints here

No issues at all

Good quality

Size-Overall9%−0.10

so it's suitable for different sizes

Fits very well

Fits all sizes

Inflation/Deflation8%−0.11

Easy to inflate

the inflatable pump works

Quick to inflate

Return

3.6% Return rate 53% Fixable by listing

Size-Overall46%▆▇██▆▇

Too big

Too small

too short on legs

Inflation/Deflation16%█▄▄▄▄▅

My son ended up walking home after trick or treating with it deflated

Does not inflate

Fan to blow it up is useless so I was just a saggy chicken all night

Quality-Overall9%█▆▄▃▇▃
Functionality-Overall7%▅▃▆█▇▆
Defective Material/Parts3%▁█▄▃▂▆

FAQ

Common Inflatable Costume questions

Answered from the same tracked data.