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Inflatable Costume

Maybe

The top 5 brands take only 43% of clicks. But buyers convert on only 1.2% of searches, so Inflatable Costume is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£285K/yr1.2M searches / yr
90-day growth
+14.1%search demand this quarter
Competition
26%top-5 click share · 36 brands · 43 sellers

Flapen Score

Inflatable Costume against its category

The dotted line is the Toys & Games average. Past it, Inflatable Costume is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Costume 1.2M times last year and spent an estimated £285K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
1.2%
Market size, estimated
£285Ka year
Peak month
October11.8× the quietest month
Top search term
inflatable costume642K searches a year

02 · Price

A sale here is worth £20.95.

Listings sell for £20.95 on average, from £6.06 to £33.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £20.95 that is £0 to £2K a year per listing.

Average price
£20.95inside the $15 to $100 sweet spot
Price range
£6.06–£33.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #1,004 within Fancy Dress. It carries 325 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
11.6%
Average rank
#1,004in Fancy Dress
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
69

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Inflatable Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

43

Est. top-5 brand share

43%

Top 20: 89%

Est. top-5 click share

26%

Top 20: 62%

Open market

51%

  • JASHKE12%
  • Yeffute10%
  • FUNFOCUS9%
  • QNRMS7%
  • HoaaiGo6%
  • Rafalacy6%

Demand

Inflatable Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 11.8×

Search terms

Top Inflatable Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • inflatable costume642K/yr
  • inflatable costumes for adults107K/yr
  • inflatable costumes102K/yr
  • blow up costume79K/yr
  • adult inflatable costume28K/yr
  • blow up costumes for adults23K/yr
  • inflatable animal costume13K/yr
  • inflatable costume adult23K/yr
  • inflatable adult costume13K/yr
  • inflatable fancy dress for adults12K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Inflatable Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data