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Inflatable Christmas Costume

Fail

Buyers convert on only 0.8% of searches, so Inflatable Christmas Costume is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£43K/yr228K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 32 sellers

Flapen Score

Inflatable Christmas Costume against its category

The dotted line is the Toys & Games average. Past it, Inflatable Christmas Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Christmas Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Christmas Costume 228K times last year and spent an estimated £43K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
0.8%
Market size, estimated
£43Ka year
Peak month
December169.3× the quietest month
Top search term
inflatable christmas costume45K searches a year

02 · Price

A sale here is worth £24.62.

Listings sell for £24.62 on average, from £12.33 to £34.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £24.62 that is £0 to £2K a year per listing.

Average price
£24.62inside the $15 to $100 sweet spot
Price range
£12.33–£34.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #3,450 within Fancy Dress. It carries 156 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
28.0%
Average rank
#3,450in Fancy Dress
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
16

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Inflatable Christmas Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

32

Est. top-5 brand share

56%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

37%

  • Poptrend15%
  • Rafalacy14%
  • rumnigh12%
  • I LOVE FANCY DRESS8%
  • GEMAKA8%
  • PhiGie7%

Demand

Inflatable Christmas Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 169.3×

Search terms

Top Inflatable Christmas Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • inflatable christmas costume45K/yr
  • christmas outfits for men21K/yr
  • christmas inflatable costume20K/yr
  • christmas costumes for men26K/yr
  • christmas pudding costume14K/yr
  • blow up christmas costume8K/yr
  • funny christmas fancy dress12K/yr
  • inflatable costume christmas8K/yr
  • christmas fancy dress men19K/yr
  • christmas costumes for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Christmas Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
5.4%of orders come back
“A lot of fun was had Christmas day”
A buyer, on “Fun/Entertainment Experience”26% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Inflatable Christmas Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data