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Inflatable Christmas Costume

Fail

Buyers convert on only 0.8% of searches, so Inflatable Christmas Costume is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£43K/yr228K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 32 sellers

Flapen Score

Inflatable Christmas Costume against its category

The dotted line is the Toys & Games average. Past it, Inflatable Christmas Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Christmas Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Christmas Costume 228K times last year and spent an estimated £43K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
0.8%
Market size, estimated
£43Ka year
Peak month
December169.3× the quietest month
Top search term
inflatable christmas costume45K searches a year

02 · Price

A sale here is worth £24.62.

Listings sell for £24.62 on average, from £12.33 to £34.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £24.62 that is £0 to £2K a year per listing.

Average price
£24.62inside the $15 to $100 sweet spot
Price range
£12.33–£34.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #3,450 within Fancy Dress. It carries 156 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
28.0%
Average rank
#3,450in Fancy Dress
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Inflatable Christmas Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

32

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

37%

  • Poptrend15%
  • Rafalacy14%
  • rumnigh12%
  • I LOVE FANCY DRESS8%
  • GEMAKA8%
  • PhiGie7%

Demand

Inflatable Christmas Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 169.3×

Search terms

Top Inflatable Christmas Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable christmas costume45K/yr
  • christmas outfits for men21K/yr
  • christmas inflatable costume20K/yr
  • christmas costumes for men26K/yr
  • christmas pudding costume14K/yr
  • blow up christmas costume8K/yr
  • funny christmas fancy dress12K/yr
  • inflatable costume christmas8K/yr
  • christmas fancy dress men19K/yr
  • christmas costumes for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Christmas Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience26%−0.14

A lot of fun was had Christmas day

Great fun

Great value, fun

Size-Overall17%+1.45

it was a good fit

Great fun and actually fitted pretty well for a 'larger gent'

sizing felt accurate for me — the medium fit comfortably without being tight or restricting movement

Quality-Overall17%+2.18

Great quality, easy to use and looks awesome

It is really good quality and really cute, there is loads of room inside Im a large and plenty of space

Value For Money9%−0.12

great price great product highly recommend

Great value, fun

Comfort-Overall8%−0.13

Comfort is decent for short periods

he said that it was comfortable to wear

Return

5.4% Return rate 71% Fixable by listing

Size-Overall57%▁██▁▅▁
Advertised Vs Actual Product14%▁▁▁▁█▁
Stretchability/Expandability/Elasticity14%█▁▁▁▁▁
Stitch/Finish/Polish14%▁▁▁▁▁█

FAQ

Common Inflatable Christmas Costume questions

Answered from the same tracked data.