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Infinity Gauntlet

Fail

Shoppers spend only $12K a year here, so Infinity Gauntlet is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£12K/yr53K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
72%top-5 click share · 8 brands · 62 sellers

Flapen Score

Infinity Gauntlet against its category

The dotted line is the Toys & Games average. Past it, Infinity Gauntlet is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Gauntlet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Gauntlet 53K times last year and spent an estimated £12K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
0.7%
Market size, estimated
£12Ka year
Peak month
December3.0× the quietest month
Top search term
infinity gauntlet23K searches a year

02 · Price

A sale here is worth £32.77.

Listings sell for £32.77 on average, from £16.68 to £144.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £32.77 that is £0 to £3K a year per listing.

Average price
£32.77inside the $15 to $100 sweet spot
Price range
£16.68–£144.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #181 within Building & Construction Toys. It carries 1,049 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#181in Building & Construction Toys
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,049per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Infinity Gauntlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

62

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • SINSEN58%
  • UrMsun11%
  • Taeyue11%
  • YUOYMUL6%
  • Hasbro5%
  • MARVEL THE AVENGERS3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Infinity Gauntlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Infinity Gauntlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infinity gauntlet23K/yr
  • thanos gauntlet12K/yr
  • iron man gauntlet8K/yr
  • infinity stones4K/yr
  • thanos glove4K/yr
  • nano gauntlet2K/yr

Reviews and returns

What reviews say buyers love and hate about Infinity Gauntlet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.15

Awful quality, expensive for what is is

Very poor quality for the price

Poor product

Value For Money17%−0.01

Price of £21.99 at time of review is maybe a few pounds too high

Not good for money

Not worth the money

Strength13%−0.04

Flimsy electrics

just a lump of plastic

Precious Gemstone10%−0.03

The stones are constantly falling out and my son has hurt his fingers too trying to get the light to stop flickering off and on and just renaming on

Stones are useless

the stones are useless

Functionality-Overall8%−0.02

It dont work now put new batteries in

It don't work

Love

Quality-Overall23%+1.15

Great Product

Great product

My son loved it, perfect and good quality

Collectibles17%+1.76

its a much more affordable collectible than a high-end replica

Great Lego for Thanos fans

Stitch/Finish/Polish13%+1.29

Very nicely finished with lighting up stones

Value For Money6%−0.01

Worth the money

Advertised Vs Actual Product6%−0.01

just what he wanted

Return

2.0% Return rate 24% Fixable by listing

Size-Overall16%▁█▄▇█▄
Defective Material/Parts14%█▃▂▁▁▃
Functionality-Overall10%▁▁█▄▁▁

It dont work now put new batteries in

It don't work

Durability9%▁▁▄▆█▆

they constantly fall out

Quality-Overall8%▁▇▄▁▃█

Awful quality, expensive for what is is

Very poor quality for the price

Poor product

FAQ

Common Infinity Gauntlet questions

Answered from the same tracked data.