Skip to content

Infinity Cube

Fail

Shoppers spend only $29K a year here, so Infinity Cube is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£29K/yr110K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
40%top-5 click share · 26 brands · 32 sellers

Flapen Score

Infinity Cube against its category

The dotted line is the Toys & Games average. Past it, Infinity Cube is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Cube 110K times last year and spent an estimated £29K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
3.7%
Market size, estimated
£29Ka year
Peak month
December3.3× the quietest month
Top search term
infinity cube101K searches a year

02 · Price

A sale here is worth £7.08.

Listings sell for £7.08 on average, from £4.02 to £16.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.08 that is £708 to £2K a year per listing.

Average price
£7.08under the $15 to $100 sweet spot
Price range
£4.02–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£708–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #21 within Jigsaws & Puzzles. It carries 3,107 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#21in Jigsaws & Puzzles
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,107per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Infinity Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£868£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

26 rising

Sellers

32

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

40%

Top 20: 90%

Open market

36%

  • Funxim21%
  • KEEYMENT15%
  • KPSRFG10%
  • KFSCIP7%
  • Skylety6%
  • Eichhoo5%

Demand

Infinity Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Infinity Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.08

Very small

Much smaller than it looked

Tiny indeed

Quality-Overall15%−0.12

Poor quality, everything came dirty and scuffed up

Poor quality and totally unsafe for children

Poor quality,

Durability9%−0.05

Breaks

First one of the items broke same day

Fell a part

Material Quality6%−0.04

Plastic and cheap

Was initially worried that the material felt a bit flimsy where the toy folds

Material falling off

Weight Heavy5%

It would be good if it were a tad heavier for the price

weights a bit too

Love

Fun/Entertainment Experience40%+2.92

Fun fidget toy

Great toy

Lots of fun

Gifting Purpose12%+0.86

My grandson loved receiving this birthday present

A great gift, well received

Good gift

Quality-Overall8%−0.12

The quality of the cube is good, it feels strong and well made

very good quality

It is well made

Durability6%−0.05

They are very durable and fun

They've lasted a while

lasting well

Value For Money5%+0.34

Great value

Good value

Well worth the money

Return

1.1% Return rate 42% Fixable by listing

Size-Overall31%▅▇▇▄█▄

Very small

Much smaller than it looked

Tiny indeed

Quality-Overall17%▃▆██▄█

Poor quality, everything came dirty and scuffed up

Poor quality and totally unsafe for children

Poor quality,

Defective Material/Parts9%▆█▄▇▃█
Durability7%▇█▆▅▇▇

Breaks

First one of the items broke same day

Fell a part

Advertised Vs Actual Product6%▆▃▃▂█▆

FAQ

Common Infinity Cube questions

Answered from the same tracked data.