infinity cube
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,107.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Price range
Bad£4.02–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, infinity cube is a £29K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
infinity cube market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £35K–£42K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 12.3%
- Avg brand age
- 22 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
32
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
40%
Top 20: 90%
Open market
36%
- Funxim21%
- KEEYMENT15%
- KPSRFG10%
- KFSCIP7%
- Skylety6%
- Eichhoo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top infinity cube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pcs Fidget Cubes For Kids Infinity Cube Fidget Toy Fidget Cube Infinity Cube For Adults & Kids Killing Time Fidget Toys Infinite Cube suitable for Office Staff
KPSRFG£7.654.7★8 rev
Funxim Infinity Cube Fidget Toy Cube suitable for Adults & Kids Fidget Finger Toy Stress and Anxiety relief Killing Time Fidget Toys Infinite Cube suitable for Office Staff
Funxim£7.034.4★7,856 rev
Infinity Cube Fidget Toy Stress Relief for Adults and Kids Fidget Toy Cute Puzzle Flip Cube for Anxiety Relief and Killing Time (Galaxy)
KEEYMENT£5.074.4★407 rev
Fidget Toy 3pcs Infinity Cube Fidget Cube Cube Fidget Toy Toys Stress Anxiety Relief For Adults Kids Add Adhd Good Gift Killing Time And Fun Magic Autism Adults & Kids
KFSCIP£6.964.1★11 rev
Funxim Infinity Cube Fidget Toy Cube suitable for Adults & Kids New Version Fidget Finger Toy Stress and Anxiety relief Killing Time Fidget Toys Infinite Cube
Funxim£6.984.4★7,856 rev
Newest
by launch date
4 PCS Infinity Cube Fidget Toy Fidget Cube for Stress Relief
Rndqw£6.210 rev
2Pcs Infinity Cube Pink and Blue Infinity Cube Fidget Toy Fidget Cubes
ERQUET£4.890 rev
2 Pcs Infinity Cube Fidget Toys Portable Stress Relief Cubes Set
Zyssby£4.021 rev
4 PCS Infinity Cube Fidget Cube for Adults and Kids Stress Relief Fidget Toy for Office Work and Classroom Focus Portable Multicoloured Sensory Cubes
WORUIB£6.751 rev
Infinity Cube - 5-Pack Fidget Cube Toy for Stress & Anxiety Relief - Cube Fidget Toy Portable Sensory Toy - Perfect for Focus and Calm
SurPse£7.080 rev
Trending
90-day click momentum4 PCS Infinity Cube Fidget Toy Fidget Cube for Stress Relief
Rndqw£6.210.0★
4 PCS Infinity Cube Fidget Cube for Adults and Kids Stress Relief Fidget Toy for Office Work and Classroom Focus Portable Multicoloured Sensory Cubes
WORUIB£6.751.0★
2Pcs Infinity Cube Pink and Blue Infinity Cube Fidget Toy Fidget Cubes
ERQUET£4.890.0★
2 Pcs Infinity Cube Fidget Toys Portable Stress Relief Cubes Set
Zyssby£4.024.0★
Infinity Cube - 5-Pack Fidget Cube Toy for Stress & Anxiety Relief - Cube Fidget Toy Portable Sensory Toy - Perfect for Focus and Calm
SurPse£7.080.0★
What buyers say about infinity cube
What buyers praise and complain about, mined from review topics.What buyers love
“Fun fidget toy”
“My grandson loved receiving this birthday present”
“The quality of the cube is good, it feels strong and well made”
“They are very durable and fun”
“Great value”
“Great nice size”
“had a nice metallic clacking sound that I liked”
“Great nice size and sturdy”
“Very good for kids”
“the number of different shapes that can be made is impressive”
What buyers complain about
“Very small”
“Poor quality, everything came dirty and scuffed up”
“Breaks”
“Plastic and cheap”
“It would be good if it were a tad heavier for the price”
“Too light, not enough weight to them”
“Doesnt do much”
“A bit tight and sharp edges”
“it feels a bit clunky”
“The plastic material this is made out of makes a strange noise”
Top return reasons
Common questions
- Is infinity cube profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the infinity cube niche?
- 26 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in infinity cube?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for infinity cube peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the infinity cube niche?
- Listings span £4.02–£16.47; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.